MW Influence: Built for Media Owners Who Need Delivery Precision at Scale

As media owner networks scale, delivery risks and execution gaps increase alongside growth.

Most DOOH platforms optimize for selling inventory faster, assuming delivery accuracy can be fixed later through ops intervention. In reality, scale breaks this assumption, delivery failures increase not because inventory is complex, but because delivery logic is treated as a downstream task instead of a system-level constraint.

Inventory spreads across formats and locations. Campaigns move through multiple demand channels, while creatives pass through several teams before reaching screen. Even when platforms claim “centralisation,” execution often depends on manual coordination and that’s where execution gaps begin to appear. 

MW Influence is built to manage DOOH operations and execution at scale.Rather than focusing on surface-level management, MW Influence is designed as an operational engine around one priority: ensuring all DOOH slots  sold are scheduled and delivered accurately every time, across every screen.

Delivery-First Operations That Reduce Risk and Protect Revenue

MW Influence is built on a delivery-first architecture.

Instead of treating inventory, campaigns, and creatives as static records, the platform models them as connected components that update delivery logic in real time. When availability, scheduling, or demand changes, the system automatically prevents overbooking, delivery conflicts, and missed placements — without manual intervention.

For media owners, this translates into:

• Fewer manual checks and reconciliations
• Fewer delivery failures
• Greater confidence in selling premium inventory
  

This architecture supports complex real-world environments, including large networks, mixed static and digital formats, moving media, and hybrid demand without breaking operational logic as scale increases.

Audience-Aligned Planning That Preserves Pricing and Inventory Control

MW Influence helps media owners align inventory and delivery with where, when, and how audiences are reached without giving up control of how inventory is sold.

Inventory can be structured using contextual, location-based, and time-based intelligence triggers, enabling campaign activation around high-impact routes, environments, and moments.

The outcome for media owners:

• Inventory is positioned more strategically
• Premium moments are identified and monetised intentionally
• Audience relevance improves without speculative planning

This creates a balance between smarter targeting and controlled selling.

Inventory Hub: Faster Selling With Fewer Operational Dependencies

At the core of MW Influence is the Inventory Hub—a module that ensures assets are not just listed, but ready to be sold and delivered.

Inventory is organised to reflect how networks actually operate, supporting different asset types, routes, groupings, and selling models.

For media owners, this means:

• Faster sales enablement
• Less dependency on ops teams for inventory clarification
• Clear visibility into availability by time window

By keeping inventory structured and accurate, downstream risks in planning and delivery are mitigated.

Deals: Consistent Execution That Protects Premium Inventory Across Demand

MW Influence executes direct and programmatic campaigns through a single operational model.

This removes inconsistencies between demand types and ensures that delivery rules, prioritisation, and scheduling logic remain consistent regardless of how the deal is sold.

For media owners, this results in:

• Reduced operational friction between sales and ops
• Better protection of premium slots
• More predictable delivery outcomes

Moment-based slots and high-value windows can be monetised intentionally, without risking downstream conflicts or delivery gaps.

Creatives: Preventing Delivery Failures Before Campaigns Go Live

Creative issues are one of the most common causes of DOOH delivery failures.

MW Influence treats creative management as a core operational workflow, ensuring all assets are approved, validated, and prepared before campaigns go live.

For media owners, this means:

• Fewer last-minute disruptions
• Reduced make-goods and post-campaign disputes
• Greater confidence in campaign execution

By centralising creatives and enforcing readiness checks, delivery risk is addressed upstream not after problems occur.

MW Influence operates as part of the broader Moving Walls MediaTech ecosystem, complementing measurement, planning, and execution layers across the DOOH lifecycle. This ensures that delivery accuracy is not isolated to a single workflow, but reinforced across inventory management, audience intelligence, and campaign execution

Why Media Owners Rely on MW Influence

MW Influence reflects Moving Walls’ core mission in DOOH: enabling media owners to scale with confidence by making delivery accuracy, not manual intervention, the foundation of operations.

This approach is informed by Moving Walls’ decade-plus experience working with complex DOOH networks across global markets, where delivery precision directly impacts revenue, trust, and scale.

Key outcomes include:

• One platform reducing dependency on fragmented systems
• Consistent execution across all demand types
• Reduced manual effort and operational errors
• Better yield control through smarter scheduling
• Scalability without proportional team expansion

Proven at scale in real-world networks

In one large, multi-city media owner deployment, MW Influence was used to manage a mixed network of roadside digital screens and transit assets across multiple demand types. By enforcing delivery logic upfront, the operator reduced manual scheduling interventions and avoided recurring overbooking conflicts during peak demand periods  improving delivery reliability while continuing to monetise premium time windows.

From Reactive Operations to Confident Scale

Moving Walls has consistently focused on the hardest problem in DOOH  execution at scale. MW Influence embodies this focus by establishing a delivery-first operational model that few platforms in the market are architected to support at scale.

For media owners, MW Influence enables a shift away from reactive firefighting toward structured, scalable execution.

MW Inventory becomes easier to sell, campaigns easier to deliver, and networks easier to grow without sacrificing control or delivery reliability.

MW Influence doesn’t just manage DOOH operations.
It ensures delivery accuracy becomes the default, even as scale increases.

Explore how MW Influence can bring execution certainty to your DOOH operations, book a free consultation with us.