OOH targeting has come a long way as location signals can now be mapped back to billboard locations. However, no one source is able to measure audiences across all types of venues.

This is where our multi-sensor solution provides scale of targeting data across different OOH venues.

People-movement is becoming more dynamic as trends such as lockdown measures, work-from-home set-ups, and others are on the rise.

OOH targeting data which can be gathered frequently  can be used to decipher such trends and plan campaigns better.

While the targeting data powers our proprietary Moving Audiences platforms, it is industry-endorsed and available via API-access for any third-party planner, DSP, or OOH supply management platform.

This type of access is affordable as it reduces your own data purchasing, processing, and audience creation costs.