What does a day in the life of a UX/UI designer in an advertising company be like? Today we will take a glimpse into A Day In The Life Of Sabarinathan, also known as Sabari, the UX/UI designer in Moving Walls, India.
Sabari, would you mind sharing, what are the responsibilities you have on your plate as a UI/UX designer?
As a UI/UX designer, I am in charge of designing the User interface (UI) and User Experience (UX) of the company’s products, which are essentially the proprietary ad-tech platforms we operate. My job is to ensure that the end-to-end user journey of our products meets the desired outcomes.
UX and UI are two terms that are often used interchangeably and the main difference is, that UX is the approach to product design while UI is the approach to designing the aesthetic experience of the product. On the UX side, I gather and evaluate requirements that a client may have in collaboration with product managers, engineers, and design developers. On the UI side, my focus would be on designing user interface elements, like menus, tabs, and widgets.
As clients often visit the Moving Audiences and Location Media Xchange (LMX) platforms, we may face unexpected roadblocks with the user experience. As a UI/UX designer, I would have to position myself in the client’s shoes, experience their concerns, and find ways to resolve their issues.
If a video presentation is required, it will be composed and prepared using After Effects based on the requirements. These are my ad-hoc tasks. Other miscellaneous tasks include creating storyboards, and wireframes, and creating interactive prototypes by using applications like figam, sketch, or marvel.
What Would A Typical Day For You Look Like?
Well, the role of a UI/UX designer, to no surprise, consists mainly of designing. It takes up most of my day and the tasks can be very monotonous. However, this can give you a good idea of what designers do on a daily basis.
7.45 am - My day starts with a daily stand-up meeting with the platform team. I would give my updates on what I would be working on for that day and receive suggestions if there are any.
9.30 am - Around this time, I would start my work with Research and Development (R&D) and look for current trendy designs which can be implemented on our platforms. This is important as we want to stay aesthetically competitive in the market.
10.00 am - Designing will take place based on requirements. This is where my main task takes place. After careful consideration of the client’s feedback and discussion with the team members, I would focus on creating and implementing design elements into the platform.
1.00 pm - Once the main design is completed, it would be sent in for review and further feedback. At this point, I may ask my colleagues, the developers, if there are any tasks that need attention. If there are, I would be happy to get on them immediately while awaiting feedback.
1.30 pm - Lunch with colleagues. This is when we unwind from work and get together for some good food. At this point, I love looking through social media, especially Instagram, for some new trending designs.
2.00 pm - After lunch, I would continue where I left off with designing. Designing takes a huge chunk of my time and I would communicate with the team sporadically to see if my work in progress is aligned and moving in the correct direction.
5.30 pm - I spend a short time on research, where I will look into these top 3 designing websites - Dribble, Behance, and Muzil for new design ideas that I can implement into my work.
In general, a UI/UX designer’s role might seem like an easygoing role but it also has its own challenges. I would say the toughest part of the job is figuring out what the client, otherwise the product manager, wants. This is because clients communicate the problems they face to product managers. It is challenging to understand the client’s unpleasant experiences with the product sometimes because their concerns can get lost in translation when it is passed on from one person to another - from client-product to owner-designer. Sometimes there are more people involved in the thread. Despite all of that, it is a great experience, learning from multiple people, and an even greater achievement to be able to deliver what the client has requested.
Sabari, what do you think is an important skill a UI/UX Designer needs?
I think good communication skills are essential. A good UI/UX designer should have the ability to ask others what they think about their designs and also be able to accept constructive feedback about projects before even starting to work on them. Furthermore, it is also fundamental to understand users and effectively solve their problems.
~A good UI/UX designer should have the ability to ask others what they think about their designs and also be able to accept constructive feedback about projects before even starting to work on them~ Sabari, UX/UX designer in Moving Walls, India.