CASE STUDY

Drive Active Brand Promotion With Measurable OOH.

Following a successful box office performance for Bad Boys For Life, the international film distribution company extend their OOH effort with a return for the release of Vin Diesel starred Bloodshot film.

With the digitization of OOH media and the introduction of programmatic in OOH, the decade-old media is gaining new ground and are delivering new levels of effectiveness and efficiency. By adding location intelligence to the equation, programmatic OOH had become measurable and highly targeted.

Read more about the client's previous campaign HERE.

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CHALLENGE

While other traditional media are struggling to stay relevant in this digital age, OOH advertising is leveraging technological innovation to stay ahead of the game.

"How do we optimise location data to reach the right target audiences, at the right time and place.?"

We aimed to assist our client:

  • To maximise audience reach by targeting locations with the highest density of target audiences.
  • To better understand the audiences' behaviours by mapping the customer's offline journey and outdoor movement patterns.

APPROACH

  • A similar plan of focusing on premium OOH sites at busy roads was employed.

  • In the previous campaign, focus was on Central and South Jakarta, but in this campaign, key sites in West and North Jakarta were also selected to add greater audience reach to the campaign.


KEY RESULT

  • Reached 2,465,991 potential views, 272, 281 unique individuals, with average frequency of 9.96 within 14 days across 4 locations in Jakarta.

                           

                                      

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