WFH - working from home – is no longer a thing among self-employed, or the more digitally connected companies. The COVID-19 lockdowns happening globally have almost certainly accelerated the trend.
As markets slowly re-opens, majority of us are dying to get out and go about our daily business. However, consciously or unconsciously, some of us are still spending more time working at home or in environments considered safe - closer to home. WFH is becoming the "new normal" for many businesses and industries.
This shift in consumer movements will have a huge impact on many businesses, and marketers will need to adjust and adapt quickly, if they still want to reach this group of people hyperlocally - OOH + Mobile makes it easier.
Source: Icons made by Freepik from @flaticon