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It’s a Wrap! Here’s Moving Walls Top Highlights From 2021

2021 has been a challenging year as we continue to battle the pandemic with lockdowns and movement restrictions throughout the year. However, we remain agile and continue to make progress to transform the out-of-home industry with innovations, partnerships and creative campaigns!

Here is a little recap of what we have achieved in 2021:

 

MARCH 2021 - 👉 Moving Walls Group launched an e-commerce focussed division called VideOOH.Deals

 

Moving Walls group has launched VideOOH.Deals, an e-commerce platform that connects all advertisers to curated audience-based deals for real-world video advertising on OOH media. The VideOOH.Deals platform has been built to present affordable deals based on real-time inventory information and makes it accessible to any business regardless of its size or stage of growth.

 

MARCH 2021 - 👉 Moving Walls partners up with MSAP to step-up OOH currency

 

Moving Walls Philippines announces partnership with the Media Specialists Association of the Philippines (MSAP) to utilise its Moving Audiences to create measurement, transparency, and accountability for the Philippine Out-of-Home (OOH) industry.

 

MAY 2021 - 👉 OAAN, ICL Partner on Audience Measurement for Out-of-home Sub-Sector

 

JULY 2021 - 👉 Moving Walls partners up with Kopitiam, to boost food court advertising

 

Moving Walls and Kopitiam pilot this Industry Standard Measurement Project with the aim to bring accountability to Food Court advertising by deploying Moving Walls patented audience measurement to accelerate the adoption of technology on these media assets in Singapore. Moving Walls is also the official tech partner of the Association of Advertising and Marketing Singapore (AAMS) is bringing a common currency in the region. 

 

SEPTEMBER 2021 - 👉 Moving Walls Powers Manila’s First-Ever Programmatic Campaign

 

Moving Walls, a global ad-tech player powers the Philippines’ first-ever programmatic campaign with a well-known Korean multinational electronics company as its first advertiser. The ad-tech company integrated the campaign through Google DV360 supported by PMX  Precision PH and automated the planning and buying of Out-of-Home (OOH) on 4 iconic screens in Metro Manila.

 

OCTOBER 2021 - Moving Walls Partners Up With OHAAP To Scale Up A Data-Driven Philippine OOH Industry

The Out of Home Advertising Association of the Philippines (OHAAP) signs an MOU with Moving Walls Philippines to utilise its Moving Audiences platform to step up measurement, transparency, and accountability for Out-of-Home (OOH). The development is also seen as a positive reinforcement of MSAP’s goal of establishing a common OOH currency using the ad-tech company’s data.

 

Here are some of the awards and recognitions we are honoured to have received this year!

 

Southeast Asia Open Innovation Challenge 2020 - Companies from 38 Countries Participated in Southeast Asia open innovation challenge 2021 and therefore Thailand’s Central Group Selected Moving Walls to Provide Solution to their Challenge Statement.

      

Screen Shot 2021-12-22 at 2.45.20 AM

 

Alibaba Jumpstarter Awards 2021 - Moving Walls has been Shortlisted As Top 20 from 2,000+ entries from around the world in Alibaba’s Entrepreneurs Fund Global Pitch Competition

 

MARKIES MY 2021 SILVER

We're very honoured to receive two Silver awards at the recent 2021 MARKies Awards, for the DOOH campaigns we did with Domino's Pizza and Lalamove.


Most Creative Out-of-Home
Brand: Domino's Pizza
Agency: 16 TWO
🥈 SILVER

Case Study: Drive Impactful Customer Experiences via a Highly Personalised OOH

Screen Shot 2021-10-07 at 5.30.20 PM


Most Effective Use Out-of-Home
Brand: Lalamove
🥈 SILVER

Case Study: Lalamove Leveraged Latest Audience Trends to Improve Their Brand Presence in Prime Locations

Screen Shot 2021-10-07 at 5.30.06 PM

 

AWARDS-BADGES-winner_Digital-Advertising-APACA747OBO7P1NGSNJ_Weather-Trigger-Foodpanda-Campaign-2020-Hero

The Drums Awards for Digital Advertising - Highly Commented
foodpanda Philippines uses weather signals to run a contextual DOOH programmatic campaign

 


Digital OOH
Brand: foodpanda Weather Trigger
🥈 SILVER

 

We brought together marketing innovators to form OMIG and later published their learnings with an Outernet Playbook

We have initiated the first "Outernet Marketing Innovation Group” where a collective of 29 brands from multiple industries, using Moving Walls technology, will put out their knowledge and best Outernet practices. The 1st inaugural online session was attended by multiple stakeholders including the Association of Advertising & Marketing Singapore (AAMS), the Media Specialists Association of the Philippines (MSAP), as well as regional Marketers and Agency representatives.

The marketers’ knowledge and best practices were put together in the form of an Outernet Playbook.

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Access your copy here

playbook

 

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