APAC is now the largest OOH region with almost US$13 billion in sales in 2018², ahead of EMEA, closing in on US$9 billion, and North America, falling slightly behind, at US$8 billion.
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As we move into the second half of the year, Global Ad Spends is set to grow by 3.6% to US$609.9 billion. APAC is leading the race.