As we reopen in stages, digital OOH may allow the flexibility for brands to optimise campaigns through examining data based on the changing conditions. Lalamove had identified new shifts in the audience movement patterns and effectively adapted. Lalamove looked on the bright side and relearned how the OOH industry can strive during this crisis.
Leverages Dynamic Audience Data to Deliver Improved OOH Reach
Out-of-home advertising is already in the midst of a digital transformation before the pandemic hit. Despite the fact of how badly the industry is impacted, it is undeniable that the pandemic had expedited the transformation and brought the best out of it. This crisis might have bred an incredible opportunity for the industry to transform and advance.
To build their physical presence, Lalamove looked for ways to capitalise on the movement restrictions and ensure that they were targeting the right audiences at the right locations.