LOGIN

BLOG

The Evolution of Location Data Collection and Analytics  [Infographic]

As more technological advancement starting to emerge, location data collection approaches also evolve over the year. Moving Walls is no exception, as we embrace the evolution of location data collection approaches, our patented Location Measurement Model, processes multiple location signals to profile media sites. To date, we are able to process more than 10 billion data points and measure more than 35,000 media sites across the globe with our multi-sensors approach.

Why Multi-sensor approach?

DOOH sites are in all types of locations - indoor vs outdoor, highway vs pedestrian traffic, shopping mall vs train station, and so on. No one source is built to measure location signals at every type of location.

Our patented algorithm uses machine learning to identify the type of location and assign weightages for each individual type of location signal collected to provide the audience metrics. Our measurement also takes into account various benchmarks - from census and traffic data to IoT devices that have been placed in different types of locations to improve this algorithm. Our measurement also takes into account various benchmarks - from census and traffic data to IoT devices that have been placed in different types of locations to improve this algorithm.


Evolution of Data Collection

 

hubspot web design agencies

Discover Moving Audiences

We’re working with the world’s leading advertisers, media agencies, and more than 100 media asset owners to bring transparency and automation to Out-of-Home media. Set up a live demo to learn how.