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Moving Walls 2019: It's a Wrap!

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2020 is upon us, and it's time for us to look back at some of the top stories of 2019.  

Here are the key announcements that shaped 2019 for us.

 

March 2019 - Moving Walls Integrates Lifesight Data to Strengthen its Offline Media Attribution Platform (IAB SEA+India)

Moving Walls has inked a deal to integrate Lifesight’s mobile-based location data to its existing Offline Media Attribution Platform, Moving Audiences Decisions. This move will add to Moving Walls’ platform of existing data sources including volumetric traffic analysis, social media scanning, IoT (internet of things) sensors, and video analytics.

 

May 2019 - Moving Walls Launches Outdoor Advertising Measurement Solution in India (PR Newswire)

Close to 50 Indian brands have signed up to get their billboard campaigns analysed through the 'Three Billboards' challenge. The campaign is an initiative by Moving Walls. Three Billboards was inspired by the Oscar-winning film​ 'Three Billboards Outside Ebbing, Missouri', where three controversial billboards changed a criminal case. Similarly, marketing leaders are invited to find out the impact of their own three billboards which is a post-campaign Analysis. All they have to do is share the billboard locations. The campaign was also launched in Malaysia, where 100 leading brands have signed up for their analysis.

 

July 2019 - Singapore-based Moving Walls launches a suite of tools to digitise OOH in India (Mumbrella Asia)

Moving Walls launched “Freedom”, a campaign to empower Indian media owners with audience data and automation tools to digitise their selling processes. The initiative was announced at the Outdoor Advertising Convention (OAC) held at the Renaissance Mumbai Convention Centre, Powai, Mumbai.

 

July 2019 - Programmatic OOH powered by Moving Walls Reaches Tipping Point as Campaigns are Planned, Bought, and Delivered Automatically on 800 screens across Malaysia (Yahoo Finance)

Moving Walls automated the planning and buying of out-of-home (OOH) campaigns for HP Printers, Domino's, and Lazada across Malaysia. All three campaigns went live during the past month.

 

August 2019 - Singapore-based Moving Walls acquires India’s leading OOH digital signage platform Quad42 (Mumbrella Asia)

Moving Walls, announced today that it has reached an agreement to acquire Quad42 Media, India’s leading digital signage management platform. As digital screens become a ubiquitous part of physical spaces, the addition of Quad42’s strong presence in retail and place-based environments is aimed at creating the next wave of programmable digital signage.

 

August 2019 - Pixel Media Selects Moving Walls platform to introduce programmatic OOH in Indonesia (Media4Growth)

Pixel Media Inovasi, a part of Warna Warni Media group, the largest OOH media company in Indonesia, has inked a deal with Moving Walls, to introduce audience-data driven buying and planning of out-of-home advertising to their clients.

 

November 2019 - Moving Walls partners Nigeria’s ICL to launch location intelligence platform in the region (Media4Growth)

Moving Walls has partnered with Interaction Channel Limited (ICL), a pioneer media and advertising company in Nigeria, to launch the region’s first location intelligence powered planning and buying solution for offline media.

 

 

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