RESOURCES

Moving Walls partners with GroupM to deliver automated and accountable DOOH across The Philippines

 

Moving Walls, a global outdoor advertising technology provider, is partnering with GroupM, the world’s largest media investment company, to bring automation and accountability to Digital Out-of-Home (DOOH) advertising across the Philippines.

This comes on the heels of recent partnership announcements between Moving Walls and GroupM in Indonesia and Malaysia. This collaboration enables GroupM Philippines agencies to leverage Moving Audiences, an end-to-end audience data-driven planning, buying, and verification solution for DOOH media.

Moving Walls has developed a comprehensive technology stack including a DOOH planning tool that predicts audiences based on the most recent movement trends. The Moving Audiences platform has already been used to execute campaigns for multiple GroupM clients. 

A majority of DOOH inventory in The Philippines is already connected to this ecosystem by Location Media Xchange (LMX), the supply-focused subsidiary of the Moving Walls group. 

 

Bringing Accountability and Automation to DOOH Media

Philippines’ OOH ad spend has seen an upward trend with measurement tools leading the way for growth in the OOH industry. Moving Walls’ partnership with GroupM comes less than a year after Moving Walls partnered with the Out-of-Home Advertising Association of the Philippines (OHAAP) to scale the data-driven OOH industry in the Philippines for further growth.

According to Yasmin Mallari, Chief Investment Officer at GroupM Philippines, “There is no doubt that DOOH’s role in the omnichannel mix will continue to grow as the potential reach of this medium is now across locations where consumers commute, work, eat, reside, and more. Brand investments will also grow when there is accountability around where the ads are being served and how campaigns perform. This partnership enables us to enrich our suite of offerings in DOOH planning and extend further measurement capabilities to our clients.”

Similarly, Norman Davadilla - CEO, of Moving Walls Philippines - highlights how this partnership will continue to transform DOOH media in The Philippines: “Philippines is a regional DOOH leader where both the buy and sell side industry associations have launched initiatives to implement common measurement standards. We have partnered with GroupM in other markets and are excited to extend these capabilities to brands in the Philippines.”  

--

For more information on the release, please contact quinn@movingwalls.com.

 

About GroupM Philippines

GroupM is the world’s leading media investment company responsible for more than $60B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence, and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology (Choreograph), Investment, and Services, all united in the vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates, and generates sustained value for our clients wherever they do business. Discover more about GroupM at www.groupm.com.

 

About Moving Walls Philippines

Moving Walls is a media technology group with a presence across four continents and seven markets. The Company operates Moving Audiences, a patented multi-sensor approach to location-based media measurement. Today, Moving Walls processes more than 10 billion data points and measures more than 100,000 Out-of-Home (OOH) media sites across the globe. Through measuring physical locations and people movement, this powers Planning, Buying, Verification, and Content Delivery capabilities for location-based media like billboards, digital signage, and transit media. 

Request Demo

Discover Moving Audiences

Are you currently considering sites for your next outdoor advertising campaign?

Maybe you want to know how your current and past campaign performed?

Get your first media plan or campaign report for free