We are finally at the end of the Holy month! Time flies, but our work is never done. Our friends here at Moving Walls have something to share with you.
Out of the total population of Klang Valley, 46.4% is made up of Muslims. More than 75% of the population are smartphone users. The majority of these smartphone users are between the age of 20 and 34, comprised of 58% male and 41% female, according to a study conducted by the Malaysian Communications and Multimedia Commission (MCMC).
You'd probably be wondering what this information has to do with you and your marketing spends.
Well, the idea is to shed some light on what #MovingAudiences are doing. What locations do they visit? What billboards do they pass by? What does their typical day look like?
While marketers have a comprehensive view of online audience intent, their offline consumer journey is largely unknown. Location intelligence companies are changing this.
During one of the weeks in May, restaurants, coffee shops and beauty stores take the top three most visited categories around the KLCC area.
Restaurants in the area received the highest frequency of visits during the week, with Asian food being the most popular among the consumers. Within the Asian category, Japanese, Indonesian and Malaysian cuisine are the top three favourites.
One of the most popular restaurants during this month was PappaRich, a Malaysian franchise serving local dishes like Nasi Lemak, different types of curry noodles and Roti Bakar, attracting our Malaysian friends who are fasting for the month.
Most families eat out for Iftar during Ramadan and spend the rest of their evening together shopping for Raya. Some of the major stores offering irresistible offers or brand new products are beauty stores!
If you're an owner of brands similar to MAC and Clinique, you can consider reaching out to your consumers in the area who are on the look out for beauty products.
Speaking of campaigns, here were the best three billboard locations and the highest reach by the hour. If you were considering outdoor advertising in KL's CBD during this period, these were the top three billboard locations and times to be live on:
If you want to find out more about these billboards, feel free to reach out to us!
We've designed an infographic that captures these offline audience insights and more. Check it to get a summary overview of what audiences were up to during Ramadan:
Do you want to know more about your moving audiences and how they interact with your store or billboard ads? Sign up for our Three Billboards Challenge.