Shifting The Dynamics Of Digital OOH

OOH’s global renaissance has continued into 2022 after sharp drops during the peak of the Covid-19 pandemic. Several factors including increased travel activity, growth of digital signage, and the ability to serve content based on external signals like weather, traffic, footfall, and more have created new possibilities for marketers. Not to mention the growing interest in Programmatic Digital OOH advertising is contributing to this.

So yes, it is safe to say that we are back in the game, and in the WEEKENDER's most recent conversation with Srikanth Ramachandran, the Founder of Moving Walls Group, will enlighten you further.

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