The evolution of OOH media buying methods means that the inventory is now consumed in a variety of ways - especially for digital screens. This includes loop-based, event-based, audience-based, impression-based, and other types of campaigns.
In our recent conversation with the weekender, some of our media partners shares thoughts on how they were able to manage inventories from a single platform and how it has helped them manage multiple revenue streams. Hear from the likes of Ledtronics, Eyetalk Media Ventures, Laguna, and FC Media.
Uncover the full article on Marketing Magazines WEEKENDER issue 334
Location Media Xchange (LMX) is the supply-side technology arm of the Moving Walls Group. This Revenue Management Platform enables media owners to optimise media availability across multiple sales channels including traditional sales teams, programmatic, open direct, and online self-serve channels.