Samsung extends reach through DOOH in the Philippines

23.02.23 09:09 PM


Galaxy Fold 3





Samsung wants to maximixe target audience reach using VideOOH to promote its new Galaxy Fold3.


The campaign was executed through GoogleDV360 and leveraged programmatic DOOH by creating content that is based on dynamic triggers.


The campaign was held across 4 locations in the Philippines for 13 days in the 1st wave and 14 days for the 2nd wave. For 1st wave the campaign was believed to reach 229,083 individuals and the total potential views were 2,018,220. It is stated that during the first few weeks after the lockdown, there’s a surge of people going out, for supplies, errands, etc. Our 1st wave benefitted to that surge.

Other Case Studies 

"SAMSUNG" sequenced campaign creates optimized brand awareness.

The French High - End luxury brand attracts its audiences at the heart of Kuala Lumpur.                     

YSL goes all Programmatic to maximize its target audiences reach in promoting their all-time best-selling perfume, Libre

"SAMSUNG" sequenced campaign creates optimized brand awareness.

"Birch Tree carries out a Programmatic DOOH campaign for their immune-boosting milk powder product.