Brand
Galaxy Fold 3
Country
Philippines
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Summary
Samsung wants to maximixe target audience reach using VideOOH to promote its new Galaxy Fold3.
Benefits
The campaign was executed through GoogleDV360 and leveraged programmatic DOOH by creating content that is based on dynamic triggers.
Result
The campaign was held across 4 locations in the Philippines for 13 days in the 1st wave and 14 days for the 2nd wave. For 1st wave the campaign was believed to reach 229,083 individuals and the total potential views were 2,018,220. It is stated that during the first few weeks after the lockdown, there’s a surge of people going out, for supplies, errands, etc. Our 1st wave benefitted to that surge.
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