The French high-end luxury brand attracts its audiences at the heart of Kuala Lumpur

23.02.23 01:29 PM





Executed Platform

Moving Audiences            



YSL goes all Programmatic to maximise its target audiences reach in promoting their all-time best-selling perfume, Libre. 


With the usage of our demand platform, Moving Audiences Xchange, YSL was able to identify and run a Digital campaign on a spectacular cube-shaped screen in Kuala Lumpur.


According to the results attained for this 31-day campaign, we learn that the campaign reached a total of 540149 potential views in total. Also, the day-wise weekly performance has proven that Friday and Sunday had the highest potential views compared to other days of the week, and the peak hour that obtained the most views was between 4 p.m. and 5 p.m.

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