Brand
YSL
Country
Malaysia
Executed Platform
Moving Audiences
Summary
YSL goes all Programmatic to maximise its target audiences reach in promoting their all-time best-selling perfume, Libre.
Benefits
With the usage of our demand platform, Moving Audiences Xchange, YSL was able to identify and run a Digital campaign on a spectacular cube-shaped screen in Kuala Lumpur.
Result
According to the results attained for this 31-day campaign, we learn that the campaign reached a total of 540149 potential views in total. Also, the day-wise weekly performance has proven that Friday and Sunday had the highest potential views compared to other days of the week, and the peak hour that obtained the most views was between 4 p.m. and 5 p.m.
Other Case Studies
PepsiCo aims to promote and raise awareness for its Tropicana orange juice in Malaysia in order to increase sales.
