Brand
Visa
Country
Indonesia
Challenge
Visa used vehicle brand recognition to serve personalized creatives on DOOH driving awareness for their new Traveler-targeted Credit Card
Objectives
As travel and tourism picks up, Visa was launching a premium traveller-targeted product in collaboration with a leading bank. Digital Out of Home (DOOH) was seen as an impactful way to launch the new product, but how could Visa stand out?
Solution
By using vehicle brand analytics, Visa could target luxury car brand owners, specifically BMW and Mini Cooper drivers
The Programmatic DOOH campaign ran 3 personalized dynamic creatives in real-time targeting BMW, Mini Cooper, and other luxury car brand drivers in Jakarta.
The selected DOOH location was ideally placed in front of a traffic light junction to capitalize on the high dwell times.
Results
The one-month campaign delivered a targeted 1.3 Million Impressions as it triggered only when specific vehicle conditions were met.
The campaign showcased how DOOH could be used tactically and to reach specific audiences in a similar manner to digital targeting, except on a large physical screen.
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