Calling all online travel brands! Are you on the lookout for an innovative way to elevate your advertising game this travel season? Then, look no further than the world of out-of-home (OOH) advertising. In today's landscape, both governments and brands are embracing this medium like never before, and it's time for you to join the bandwagon!
With the advent of digital out-of-home (DOOH) advertising, OOH has emerged as a dynamic and versatile platform to reach out to your target audience. By investing in DOOH solutions, you can create an immersive and unforgettable experience for travellers, leaving a lasting impact on their minds.
So, why wait? As a savvy travel brand, it's time to make the most of this opportunity and showcase your unique offerings to the world. With OOH advertising, you can expand your reach, increase brand awareness, and engage with your audience in a meaningful way. So, gear up and take the first step towards a successful advertising campaign this season!
So why exactly should you invest in OOH advertising this travel season? Let me break it down for you.
First of all, OOH advertising is a fantastic way to build brand awareness. When travellers are on the go, they are constantly bombarded with ads on their phones and laptops. OOH advertising cuts through the noise and allows your brand to stand out. Whether it's a billboard on the highway or a digital screen in an airport, OOH advertising catches people's attention and creates a lasting impression.
Multi-market - Making your message universal
Recently at Moving Walls, we saw how a Tourism Board in the Middle East ran targeted ad campaigns in India, cherrypicking specific inventories and narrowing down their precise target audiences. The campaign was hugely successful and reaped the rewards that the brand, in this case, the country had anticipated.
For online brands such as yours, you can run OOH ads in multiple markets to drive inbound demand. For instance, you may want to flaunt your travel app and make sure the right audiences see this. What if you could at the click of a button activate DOOH ads in markets like the Europe and Middle East?
Prime inventories - Making your message shine
Not only does OOH advertising build brand awareness, but it also has the power to influence consumer behaviour. Let's say a traveller sees an OOH ad for your brand while waiting for their flight at the airport. They may not make a purchase right then and there, but that ad has planted a seed in their mind. Later on, when they are planning their next trip, they may remember your brand and decide to book with you. It's all about creating that top-of-mind awareness.
Touchpoints - Reaching your audience where it counts
But the benefits of OOH advertising don't stop there. With DOOH solutions, you can be even more targeted in your advertising. For example, you can display ads in specific airports or train stations that are popular with travellers to your destination. This allows you to reach your ideal audience at the right time and place.
Dynamic Creative Optimization - Tailor your message for maximum impact
Another perk of DOOH solutions is the ability to be creative with your messaging. With dynamic displays, you can showcase stunning visuals and eye-catching animations that will captivate your audience. And with programmatic buying, you can customize your ads based on factors such as location, weather, and time of day. For example, you could display an ad for your beach resort when the weather is sunny and warm, or promote a ski trip when it's snowing outside.
Awareness - stay on top of the game
So there you have it, folks. Investing in OOH advertising, specifically DOOH solutions, is a no-brainer for online travel brands this season. Not only does it build brand awareness and influence consumer behaviour, but it also allows for targeted and creative messaging. Plus, with the rise of DOOH, OOH advertising has never been more dynamic and innovative.
Now, you may be thinking, where do I even begin with OOH advertising? That's where we come in. Moving Walls offers a wide range of OOH solutions, including DOOH, that are tailored to fit your brand's unique needs. From planning and buying to measurement and optimization, we've got you covered every step of the way.
So what are you waiting for? Get in touch with us today to learn how OOH advertising can take your online travel brand to new heights this season.