DOOH Reached 23,207 Shoppers During the Philippines' Peak Holiday Period

▸ The Challenge

For a confectionery brand, the campaign needed to maintain visibility during the peak Christmas shopping period and concentrate exposure in high-footfall retail environments where purchase decisions were taking place.

▸ What We Did

• ▸Selected two high-footfall retail environments using Moving Walls Planner
• ▸Used location, audience and retail intelligence to identify priority placements
• ▸Concentrated exposure around key shopping corridors and peak retail activity
• ▸Optimised delivery based on site-level performance and audience insights