Today, people spend 70% of waking hours outside their homes: commuting, working, travelling, shopping, and “playing”. Location has emerged as the new currency of marketing. The places a person visits is an indication of who they are.
Location intelligence enables physical brands, advertisers, and agencies to plan, execute, and measure smarter campaigns.
Our Decisions platform aggregates multiple sources of location data to personify physical locations. The insights generated address a variety of challenges including:
Out-of-Home Media Planning and Measurement
Smart City Applications
Events and Activation Planning and Measurement
Access the product brochure below to get a better understanding of our Decisions tool.
We use location intelligence to help leading brands measure, reach, and influence real consumers on the move.