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Digital is transforming how outdoor advertising is bought and delivered. The conversion of traditional billboards to digital panels has given the medium new capabilities. This publication looks at how the channel is growing, how location data is making it more addressable, and how advertisers are using these capabilities to deliver audience-driven campaigns.

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Discover the Outernet Campaign Playbook showcasing innovative executions by the Outernet Marketing Innovation Group. Explore planning, delivery, measurement, and verification strategies for successful campaigns.