{"id":9538,"date":"2023-06-02T00:08:23","date_gmt":"2023-06-01T18:38:23","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/stepping-up-the-retail-game-why-you-should-consider-programmatic-dooh-to-drive-footfall-to-your-venues\/"},"modified":"2023-11-21T15:35:49","modified_gmt":"2023-11-21T10:05:49","slug":"stepping-up-the-retail-game-why-you-should-consider-programmatic-dooh-to-drive-footfall-to-your-venues","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ja\/blog\/stepping-up-the-retail-game-why-you-should-consider-programmatic-dooh-to-drive-footfall-to-your-venues\/","title":{"rendered":"\u5c0f\u58f2\u696d\u3092\u5f37\u5316\u3059\u308b &#8211; 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class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/Article-images-3--1024x576.png\" alt=\"\" class=\"wp-image-6125\"\/><\/figure><\/div>\n\n\n<p><strong>\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u30d5\u30a3\u30b8\u30ab\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u878d\u5408<\/strong><\/p>\n\n\n\n<p>\u901a\u308a\u3092\u6b69\u3044\u3066\u3044\u3066\u3001\u5de8\u5927\u306a\u30a4\u30f3\u30b9\u30bf\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u76ee\u306b\u5165\u308a\u3001\u305d\u306e\u4e2d\u306b\u5165\u3063\u3066\u30d6\u30e9\u30f3\u30c9\u306e\u88fd\u54c1\u3092\u81ea\u5206\u3067\u4f53\u9a13\u3067\u304d\u308b\u3053\u3068\u3092\u8003\u3048\u3066\u307f\u3066\u307b\u3057\u3044\u3002 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href=\"https:\/\/www.bartleboglehegarty.com\/nike-unlimited-stadium\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">\u30ca\u30a4\u30ad\u306f <\/a>\u3001\u3055\u3089\u306a\u308b\u30b9\u30c6\u30c3\u30d7\u30a2\u30c3\u30d7\u3092\u671b\u3093\u3060\u3002 \u4f53\u9a13\u7684\u3067\u3001\u9069\u5207\u3067\u3001\u500b\u4eba\u7684\u3067\u3042\u308b\u3053\u3068\u3002 \u30ca\u30a4\u30ad\u306f2016\u5e74\u306e\u30aa\u30ea\u30f3\u30d4\u30c3\u30af\u671f\u9593\u4e2d\u3001\u30d5\u30a3\u30ea\u30d4\u30f3\u306e\u30de\u30cb\u30e9\u306b\u8857\u533a\u3092\u4f7f\u3063\u305f\u30cf\u30a4\u30c6\u30af\u30fb\u30e9\u30f3\u30cb\u30f3\u30b0\u30fb\u30c8\u30e9\u30c3\u30af\u3092\u4f5c\u308a\u3001\u30e9\u30f3\u30ca\u30fc\u306f\u305d\u3053\u3067\u81ea\u5206\u306e\u30a2\u30d0\u30bf\u30fc\u3068\u30d0\u30fc\u30c1\u30e3\u30eb\u30fb\u30ec\u30fc\u30b9\u3092\u7e70\u308a\u5e83\u3052\u305f\u3002 \u3057\u304b\u3057\u3001\u306a\u305c\u30ca\u30a4\u30ad\u306f\u305d\u3093\u306a\u3053\u3068\u3092\u3057\u305f\u306e\u304b\uff1f 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title=\"\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30c7\u30b8\u30bf\u30eb\u30fb\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff08PDOOH\uff09\u5e83\u544a\">\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30c7\u30b8\u30bf\u30eb\u30fb\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff08PDOOH\uff09\u5e83\u544a\u3092<\/a>\u691c\u8a0e\u3059\u308b\u3053\u3068\u3060\u3002<\/p>\n\n\n\n<p>PDOOH\u3067\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5165\u672d\u3092\u884c\u3044\u3001\u516c\u5171\u306e\u5834\u306e\u30c7\u30b8\u30bf\u30eb\u30b9\u30af\u30ea\u30fc\u30f3\u306b\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 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<\/p>\n\n\n\n<p><strong>\u3088\u308a\u5e83\u3044\u89b3\u5ba2\u7db2<\/strong><\/p>\n\n\n\n<p>\u7b2c\u4e00\u306b\u3001PDOOH\u306f\u3088\u308a\u591a\u304f\u306e\u8996\u8074\u8005\u306b\u30ea\u30fc\u30c1\u3059\u308b\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3059\u308b\u3002 \u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3084\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3092\u4f7f\u3048\u3070\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3084\u7a7a\u6e2f\u3001\u99c5\u306a\u3069\u306e\u4eba\u901a\u308a\u306e\u591a\u3044\u5834\u6240\u3067\u3001\u8907\u6570\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u306b\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 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src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/Article-images-1-1024x576.png\" alt=\"\" class=\"wp-image-6127\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/Article-images-1-1024x576.png 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/Article-images-1-300x169.png 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/Article-images-1-768x432.png 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/Article-images-1-1536x864.png 1536w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/Article-images-1.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a<\/strong><\/p>\n\n\n\n<p>\u7b2c\u4e8c\u306b\u3001PDOOH\u306f\u3088\u308a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u5e83\u544a\u3092\u53ef\u80fd\u306b\u3059\u308b\u3002 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\u4f8b\u3048\u3070\u3001\u5c0f\u58f2\u5e97\u304c\u7279\u5b9a\u306e\u5730\u57df\u306e\u82e5\u5e74\u5c64\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u3044\u5834\u5408\u3001\u305d\u306e\u5834\u6240\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u306b\u7279\u5b9a\u306e\u6642\u9593\u5e2f\u306b\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u30d7\u30ed\u30b0\u30e9\u30e0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n\n\n<p>\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3092\u4f7f\u3063\u3066\u3001\u9ad8\u7d1a\u4f4f\u5b85\u8857\u306b\u3042\u308b\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u306b\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u78ba\u5b9f\u306b\u4f1d\u308f\u308a\u3001\u58f2\u4e0a\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308b\u3002 Moving Walls\u304c\u63d0\u4f9b\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u4eca\u65e5\u306eOOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306fmeta\u306b\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u306e\u3068\u540c\u3058\u304f\u3089\u3044\u7c21\u5358\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u5e83\u544a\u63b2\u8f09\u306e\u67d4\u8edf\u6027\u3068\u5bb9\u6613\u6027<\/strong><\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306f\u3001\u5e83\u544a\u306e\u914d\u7f6e\u306b\u95a2\u3057\u3066\u3088\u308a\u67d4\u8edf\u6027\u3092\u63d0\u4f9b\u3059\u308b\u3002 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\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u3067\u6765\u5e97\u3092\u4fc3\u9032\u3059\u308b\u7406\u7531<\/span><\/a><\/p>\n","protected":false},"featured_media":9220,"template":"","categories":[159],"class_list":["post-9538","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/blog\/9538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media\/9220"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media?parent=9538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/categories?post=9538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}