{"id":9549,"date":"2023-06-01T16:57:33","date_gmt":"2023-06-01T11:27:33","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/heres-why-millennials-and-gen-z-prefer-outdoor-advertising\/"},"modified":"2023-09-14T16:21:29","modified_gmt":"2023-09-14T10:51:29","slug":"heres-why-millennials-and-gen-z-prefer-outdoor-advertising","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ja\/blog\/heres-why-millennials-and-gen-z-prefer-outdoor-advertising\/","title":{"rendered":"\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3068Z\u4e16\u4ee3\u304c\u5c4b\u5916\u5e83\u544a\u3092\u597d\u3080\u7406\u7531\u304c\u3053\u3053\u306b\u3042\u308b"},"content":{"rendered":"\n<p>\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff08OOH\uff09\u5e83\u544a\u306f\u3001Y\u4e16\u4ee3\u3068Z\u4e16\u4ee3\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u304a\u6c17\u306b\u5165\u308a\u3060\u3002 \u9a5a\u3044\u305f\u304b\uff1f \u3042\u306a\u305f\u3092\u8cac\u3081\u308b\u3064\u3082\u308a\u306f\u306a\u3044\u3002 \u3053\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u7cbe\u901a\u3057\u305f\u4e16\u4ee3\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30fb\u30ef\u30fc\u30eb\u30c9\u304c\u5f7c\u3089\u306e\u6642\u9593\u306e\u5927\u534a\u3092\u5360\u3081\u308b\u3053\u3068\u304b\u3089\u3001\u5f93\u6765\u306e\u5e83\u544a\u5a92\u4f53\u3092\u7121\u8996\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u308b\u3002 \u3057\u304b\u3057\u3001\u6700\u8fd1\u306eKantar<a href=\"http:\/\/www.jcdecaux.com\/blog\/gen-z-and-advertising-its-complicated\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Study\u304c<\/a>\u6307\u6458\u3059\u308b\u3088\u3046\u306b\u3001\u5f7c\u3089\u306e\u5e83\u544a\u55dc\u597d\u306f\u5f7c\u3089\u306e\u7fd2\u6163\u3092\u53cd\u6620\u3057\u3066\u3044\u306a\u3044\u3002<\/p>\n\n<p>&#8220;Z\u4e16\u4ee3\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3092\u5229\u7528\u3059\u308b\u304c\u3001OOH\uff08\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff09\u3092\u597d\u3080\u3002&#8221; \u30ab\u30f3\u30bf\u30fc\u30fb\u30df\u30eb\u30a6\u30a9\u30fc\u30c9\u30fb\u30d6\u30e9\u30a6\u30f3\u793e\u306e\u5e83\u544a\u7fd2\u6163\u8abf\u67fb\u306e\u898b\u51fa\u3057\u3092\u98fe\u308b\u8a00\u8449\u3067\u3042\u308b\u3002 \u30d5\u30a7\u30a4\u30b9\u30d6\u30c3\u30af\u3084\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u305a\u3063\u3068\u6301\u3063\u3066\u3044\u308b\u4e16\u4ee3\u3060\u3002 \u5f7c\u3089\u306f\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u30e9\u30a4\u30d5\u30e9\u30a4\u30f3\u3068\u8003\u3048\u3001\u81ea\u5206\u306e\u5ef6\u9577\u3068\u8003\u3048\u3066\u3044\u308b\u3002  <\/p>\n\n<p><em>\u3057\u304b\u3057\u3001\u5f7c\u3089\u306f\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u3088\u308a\u3082\u4f1d\u7d71\u7684\u306a\u30e1\u30c7\u30a3\u30a2\u3092\u597d\u3080\u3002 \u5c4b\u5916\u5e83\u544a\u306b\u6700\u3082\u597d\u610f\u7684<\/em><\/p>\n\n<p>\u3067\u306f\u3001\u306a\u305c\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u4f7f\u3044\u3053\u306a\u3059\u82e5\u8005\u305f\u3061\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3088\u308a\u3082\u4f1d\u7d71\u7684\u306a\u30e1\u30c7\u30a3\u30a2\u30c1\u30e3\u30f3\u30cd\u30eb\u3092\u597d\u3080\u306e\u3060\u308d\u3046\u304b\uff1f 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