{"id":9549,"date":"2023-06-01T16:57:33","date_gmt":"2023-06-01T11:27:33","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/heres-why-millennials-and-gen-z-prefer-outdoor-advertising\/"},"modified":"2023-09-14T16:21:29","modified_gmt":"2023-09-14T10:51:29","slug":"heres-why-millennials-and-gen-z-prefer-outdoor-advertising","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ja\/blog\/heres-why-millennials-and-gen-z-prefer-outdoor-advertising\/","title":{"rendered":"\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3068Z\u4e16\u4ee3\u304c\u5c4b\u5916\u5e83\u544a\u3092\u597d\u3080\u7406\u7531\u304c\u3053\u3053\u306b\u3042\u308b"},"content":{"rendered":"\n

\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff08OOH\uff09\u5e83\u544a\u306f\u3001Y\u4e16\u4ee3\u3068Z\u4e16\u4ee3\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u304a\u6c17\u306b\u5165\u308a\u3060\u3002 \u9a5a\u3044\u305f\u304b\uff1f \u3042\u306a\u305f\u3092\u8cac\u3081\u308b\u3064\u3082\u308a\u306f\u306a\u3044\u3002 \u3053\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u7cbe\u901a\u3057\u305f\u4e16\u4ee3\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30fb\u30ef\u30fc\u30eb\u30c9\u304c\u5f7c\u3089\u306e\u6642\u9593\u306e\u5927\u534a\u3092\u5360\u3081\u308b\u3053\u3068\u304b\u3089\u3001\u5f93\u6765\u306e\u5e83\u544a\u5a92\u4f53\u3092\u7121\u8996\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u308b\u3002 \u3057\u304b\u3057\u3001\u6700\u8fd1\u306eKantarStudy\u304c<\/a>\u6307\u6458\u3059\u308b\u3088\u3046\u306b\u3001\u5f7c\u3089\u306e\u5e83\u544a\u55dc\u597d\u306f\u5f7c\u3089\u306e\u7fd2\u6163\u3092\u53cd\u6620\u3057\u3066\u3044\u306a\u3044\u3002<\/p>\n\n

“Z\u4e16\u4ee3\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3092\u5229\u7528\u3059\u308b\u304c\u3001OOH\uff08\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff09\u3092\u597d\u3080\u3002” \u30ab\u30f3\u30bf\u30fc\u30fb\u30df\u30eb\u30a6\u30a9\u30fc\u30c9\u30fb\u30d6\u30e9\u30a6\u30f3\u793e\u306e\u5e83\u544a\u7fd2\u6163\u8abf\u67fb\u306e\u898b\u51fa\u3057\u3092\u98fe\u308b\u8a00\u8449\u3067\u3042\u308b\u3002 \u30d5\u30a7\u30a4\u30b9\u30d6\u30c3\u30af\u3084\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u305a\u3063\u3068\u6301\u3063\u3066\u3044\u308b\u4e16\u4ee3\u3060\u3002 \u5f7c\u3089\u306f\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u30e9\u30a4\u30d5\u30e9\u30a4\u30f3\u3068\u8003\u3048\u3001\u81ea\u5206\u306e\u5ef6\u9577\u3068\u8003\u3048\u3066\u3044\u308b\u3002 <\/p>\n\n

\u3057\u304b\u3057\u3001\u5f7c\u3089\u306f\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u3088\u308a\u3082\u4f1d\u7d71\u7684\u306a\u30e1\u30c7\u30a3\u30a2\u3092\u597d\u3080\u3002 \u5c4b\u5916\u5e83\u544a\u306b\u6700\u3082\u597d\u610f\u7684<\/em><\/p>\n\n

\u3067\u306f\u3001\u306a\u305c\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u4f7f\u3044\u3053\u306a\u3059\u82e5\u8005\u305f\u3061\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3088\u308a\u3082\u4f1d\u7d71\u7684\u306a\u30e1\u30c7\u30a3\u30a2\u30c1\u30e3\u30f3\u30cd\u30eb\u3092\u597d\u3080\u306e\u3060\u308d\u3046\u304b\uff1f \u305d\u306e\u7b54\u3048\u306f\u3001\u5f7c\u3089\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u4e16\u754c\u3068\u306e\u95a2\u4fc2\u3092\u8abf\u3079\u308c\u3070\u4e00\u76ee\u77ad\u7136\u3060\u3002 \u5f7c\u3089\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u6d3b\u52d5\u3092\u500b\u4eba\u7684\u306a\u3082\u306e\u3068\u8003\u3048\u3001\u4f55\u3092\u898b\u308b\u304b\u3001\u8ab0\u3068\u4ea4\u6d41\u3059\u308b\u304b\u3092\u81ea\u5206\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u3092\u597d\u3080\u3002 <\/p>\n\n

\u30b9\u30c8\u30ea\u30fc\u30de\u30fc\u3068\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u6d88\u8cbb\u8005<\/strong><\/p>\n\n

\u5e83\u544a\u3068\u3044\u3046\u306e\u306f\u3001\u5f7c\u3089\u304c\u3044\u3064\u3082\u63a5\u3057\u3066\u3044\u308b\u3082\u306e\u3067\u306f\u6c7a\u3057\u3066\u306a\u3044\u3002 \u3055\u307e\u3056\u307e\u306a\u30c1\u30e3\u30f3\u30cd\u30eb\u3067\u6d88\u8cbb\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9078\u3076\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u30cb\u30e5\u30fc\u30b9\u3092\u77e5\u308b\u306e\u306b\u65b0\u805e\u306f\u5fc5\u8981\u306a\u3044\u3002 \u597d\u304d\u306a\u66f2\u304c\u30e9\u30b8\u30aa\u304b\u3089\u6d41\u308c\u3066\u304f\u308b\u306e\u3092\u5f85\u3063\u305f\u308a\u306f\u3057\u306a\u3044\u3002 \u305d\u3057\u3066\u3001\u5f7c\u3089\u306f\u30c6\u30ec\u30d3\u756a\u7d44\u306e\u6b21\u306e\u30a8\u30d4\u30bd\u30fc\u30c9\u3092\u898b\u308b\u305f\u3081\u306b1\u9031\u9593\u3082\u5f85\u3063\u305f\u308a\u306f\u3057\u306a\u3044\u3002<\/p>\n\n

\u4eca\u65e5\u3001\u4eba\u6c17\u306e\u30c6\u30ec\u30d3\u756a\u7d44\u3084\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306f\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u3067\u8996\u8074\u3067\u304d\u308b\u3002 \u3053\u308c\u3089\u306e\u8996\u8074\u8005\u306f\u3001\u30b4\u30fc\u30eb\u30c7\u30f3\u30bf\u30a4\u30e0\u306e\u30c6\u30ec\u30d3\u3092\u652f\u914d\u3059\u308b\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u30fb\u30d6\u30ec\u30a4\u30af\u306b\u6163\u308c\u3066\u3044\u306a\u3044\u3002 <\/p>\n\n

\u5e83\u544a\u30d6\u30ed\u30c3\u30ab\u30fc<\/strong><\/p>\n\n

YouTube\u3001Facebook\u3001\u5927\u624b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306a\u3069\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5e83\u544a\u3092\u30d7\u30c3\u30b7\u30e5\u3059\u308b\u30c1\u30e3\u30f3\u30cd\u30eb\u306f\u3001\u5e83\u544a\u30d6\u30ed\u30c3\u30af\u30bd\u30d5\u30c8\u3092\u4f7f\u3063\u3066\u30a2\u30af\u30bb\u30b9\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3060\u3002 Z\u4e16\u4ee3\u306f\u6700\u3082\u30d8\u30d3\u30fc\u30e6\u30fc\u30b6\u30fc\u3067\u3042\u308b\u3002 \u5f7c\u3089\u306e70\uff05\u306f\u5e83\u544a\u3092\u30b9\u30ad\u30c3\u30d7\u3059\u308b\u3002<\/p>\n\n

\u3053\u306e\u7d71\u8a08\u3060\u3051\u3092\u898b\u3066\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u81ea\u5206\u305f\u3061\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u6d3b\u52d5\u306b\u30d6\u30e9\u30f3\u30c9\u304c\u5c5e\u3057\u3066\u3044\u308b\u3068\u306f\u611f\u3058\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u308f\u304b\u308b\u3002 \u3053\u308c\u304c\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4eba\u6c17\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u5927\u304d\u306a\u7406\u7531\u3067\u3042\u308b\u3002 \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u3088\u3063\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u5e83\u544a\u306e\u4e71\u96d1\u3055\u3092\u5207\u308a\u629c\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u62bc\u3057\u4ed8\u3051\u304c\u307e\u3057\u304f\u306a\u304f\u3001\u89b3\u5ba2\u306b\u7121\u7406\u5f37\u3044\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u898b\u3048\u306a\u3044\u3002<\/p>\n\n

\"\"<\/figure>\n\n

Z\u4e16\u4ee3\u304b\u3089\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3078\uff1a\u5e83\u544a\u30d6\u30ed\u30c3\u30af\u306f\u3042\u306a\u305f\u306e\u5473\u65b9\u3067\u3059\u304b\uff1f \u3057\u304b\u3057\u3001\u3042\u306a\u305f\u306f\u5e83\u544a\u30d6\u30ed\u30c3\u30ab\u30fc\u3092\u63a1\u7528\u3057\u305f\u306b\u3059\u304e\u306a\u3044\u3002 \u79c1\u304c\u5e83\u544a\u3092\u898b\u305f\u306e\u306f\u3001\u3082\u3046\u5927\u4eba\u306b\u306a\u3063\u3066\u304b\u3089\u3060\u3063\u305f\u3002<\/em><\/p>\n\n

\u30d7\u30e9\u30b9\u9762\u3067\u306f\u3001\u3053\u306e\u30b0\u30eb\u30fc\u30d7\u306f\u3088\u308a\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u3001\u5e38\u306b\u79fb\u52d5\u3057\u3066\u3044\u308b<\/strong><\/p>\n\n

\u30ab\u30f3\u30bf\u30fc\u306e\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\u5e83\u544a\u304c<\/a>\u3053\u306e\u82e5\u3044\u8996\u8074\u8005\u5c64\u306b\u3068\u3063\u3066\u30e6\u30cb\u30fc\u30af\u306a\u4f4d\u7f6e\u3092\u5360\u3081\u3066\u3044\u308b\u3002 \u91cd\u8981\u306a\u306e\u306f\u3001\u30b9\u30af\u30ea\u30fc\u30f3\u304c\u300c\u4eba\u3005\u306e\u751f\u6d3b\u3084\u6d3b\u52d5\u3001\u63a2\u7d22\u4e2d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u4fb5\u5165\u3057\u3066\u3044\u308b\u3068\u306f\u8a8d\u8b58\u3055\u308c\u3066\u3044\u306a\u3044\u300d\u3068\u3044\u3046\u70b9\u3067\u3042\u308b\u3002<\/p>\n\n

\u6709\u540d\u30cf\u30a4\u30c6\u30af\u30d6\u30e9\u30f3\u30c9\u3084\u65b0\u9032\u30cf\u30a4\u30c6\u30af\u30d9\u30f3\u30c1\u30e3\u30fc\u4f01\u696d\u304c\u540c\u69d8\u306b\u3001\u5c4b\u5916\u5e83\u544a\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a08\u753b\u306e\u4e2d\u6838\u3068\u8003\u3048\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u306f\u8208\u5473\u6df1\u3044\u3053\u3068\u3060\u3002 \u5f7c\u3089\u306f\u3001Y\u4e16\u4ee3\u3068Z\u4e16\u4ee3\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u30b5\u30fc\u30d3\u30b9\u306e\u30d8\u30d3\u30fc\u30e6\u30fc\u30b6\u30fc\u3067\u3042\u308b\u4e00\u65b9\u3067\u3001\u305d\u306e\u6bb5\u968e\u306b\u5230\u9054\u3059\u308b\u305f\u3081\u306b\u591a\u304f\u306e\u5e83\u544a\u3092\u7d4c\u7531\u3059\u308b\u5fc5\u8981\u304c\u306a\u3044\u3053\u3068\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u3002<\/p>\n\n

\u8a73\u7d30\u306f\u3053\u3061\u3089\uff01<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff08OOH\uff09\u5e83\u544a\u306f\u3001Y […]<\/p>\n

\u7d9a\u304d\u3092\u8aad\u3080… from \u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3068Z\u4e16\u4ee3\u304c\u5c4b\u5916\u5e83\u544a\u3092\u597d\u3080\u7406\u7531\u304c\u3053\u3053\u306b\u3042\u308b<\/span><\/a><\/p>\n","protected":false},"featured_media":14636,"template":"","categories":[162],"class_list":["post-9549","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/blog\/9549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media\/14636"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media?parent=9549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/categories?post=9549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}