{"id":9559,"date":"2023-06-01T16:31:35","date_gmt":"2023-06-01T11:01:35","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/what-makes-digital-screen-advertising-in-malls-so-effective\/"},"modified":"2023-12-01T11:08:04","modified_gmt":"2023-12-01T05:38:04","slug":"what-makes-digital-screen-advertising-in-malls-so-effective","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ja\/blog\/what-makes-digital-screen-advertising-in-malls-so-effective\/","title":{"rendered":"\u30e2\u30fc\u30eb\u306e\u30c7\u30b8\u30bf\u30eb\u30fb\u30b9\u30af\u30ea\u30fc\u30f3\u5e83\u544a\u306f\u306a\u305c\u52b9\u679c\u7684\u306a\u306e\u304b\uff1f"},"content":{"rendered":"\n<p>\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3092\u8a2a\u308c\u308b\u4eba\u306e\u307b\u3068\u3093\u3069\u306f\u3001\u8cfc\u5165\u3059\u308b\u76ee\u7684\u3067\u305d\u3053\u306b\u3044\u308b\u3002 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\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u304c\u3001\u3053\u306e\u30e9\u30b9\u30c8\u30ef\u30f3\u30de\u30a4\u30eb\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u6700\u3082\u52b9\u679c\u7684\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u3042\u308b\u7406\u7531\u304c\u3053\u3053\u306b\u3042\u308b\u3002<\/p>\n\n\n\n<p>\u5e97\u8217\u306e\u5834\u6240\u3084\u6700\u65b0\u306e\u304a\u8cb7\u3044\u5f97\u60c5\u5831\u3001\u30a4\u30d9\u30f3\u30c8\u60c5\u5831\u306a\u3069\u3092\u7d39\u4ecb\u3059\u308b\u30c7\u30b8\u30bf\u30eb\u30fb\u30b9\u30af\u30ea\u30fc\u30f3\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u307b\u3069\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30fb\u30e2\u30fc\u30eb\u3092\u660e\u308b\u304f\u3059\u308b\u3082\u306e\u306f\u306a\u3044\u3002 \u73fe\u4ee3\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u306f\u3001\u5229\u7528\u8005\u306e\u9053\u6848\u5185\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u305f\u3081\u306b\u3001\u3082\u306f\u3084\u5358\u4e00\u306e\u6848\u5185\u30ab\u30a6\u30f3\u30bf\u30fc\u306b\u4f9d\u5b58\u3057\u3066\u3044\u306a\u3044\u3002<\/p>\n\n\n\n<p>\u30e2\u30fc\u30eb\u5185\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u306f\u3001\u30e2\u30fc\u30eb\u306e\u30c6\u30ca\u30f3\u30c8\u306b\u3068\u3063\u3066\u3001\u3059\u3067\u306b\u30e2\u30fc\u30eb\u306b\u3044\u3066\u5e97\u8217\u306e\u8fd1\u304f\u306b\u3044\u308b\u9867\u5ba2\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u305f\u3081\u306e\u5b9a\u756a\u3068\u306a\u308a\u3064\u3064\u3042\u308b\u3002<\/p>\n\n\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u3084\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u3067\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u306f\u91cd\u8981\u3060\u304c\u3001<a href=\"https:\/\/www.movingwalls.com\/ja\/blog\/stepping-up-the-retail-game-why-you-should-consider-programmatic-dooh-to-drive-footfall-to-your-venues\/\" target=\"_blank\" rel=\"noopener\" title=\"\u5c0f\u58f2\u696d\u3092\u5f37\u5316\u3059\u308b \u2013 \u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u3067\u6765\u5e97\u3092\u4fc3\u9032\u3059\u308b\u7406\u7531\">\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u306e\u6765\u5e97\u8005\u3092<\/a>\u3001\u3059\u3067\u306b\u305d\u306e\u8fd1\u304f\u306b\u3044\u308b\u3042\u306a\u305f\u306e\u5e97\u8217\u306b\u8a98\u5c0e\u3067\u304d\u308b\u3053\u3068\u304c\u6700\u512a\u5148\u3055\u308c\u308b\u3079\u304d\u3067\u3042\u308b\u3002<\/p>\n\n\n\n<p>\u30e2\u30fc\u30eb\u5185\u30b9\u30af\u30ea\u30fc\u30f3\u304c\u6700\u3082\u52b9\u679c\u7684\u306a3\u3064\u306e\u7406\u7531\u304c\u3053\u3053\u306b\u3042\u308b\u3002  <\/p>\n\n\n\n<p><strong>\u5373\u5ea7\u306e\u300c\u8cb7\u3044\u7269\u5ba2\u300d\u610f\u8b58<\/strong><\/p>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u3042\u308b\u30e2\u30fc\u30eb\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u9ad8\u7d1a\u306a\u5e83\u544a\u74b0\u5883\u3068\u306a\u308b\u3002 \u3069\u306e\u3088\u3046\u306a\u8996\u8074\u8005\u306b\u30ea\u30fc\u30c1\u3059\u308b\u304b\u3068\u3044\u3046\u3068\u3001\u7269\u7406\u7684\u306a\u8cb7\u3044\u7269\u3092\u3059\u308b\u8cb7\u3044\u7269\u5ba2\u3067\u3042\u308b\u3002 \u63d0\u4f9b\u3055\u308c\u308b\u6a5f\u80fd\u306b\u3088\u3063\u3066\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u306b\u3088\u3063\u3066\u5e83\u544a\u3092\u5206\u985e\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002 \u4f8b\u3048\u3070\u3001\u30b9\u30dd\u30fc\u30c4\u30fb\u30a2\u30d1\u30ec\u30eb\u306e\u5e97\u8217\u306b\u8a2d\u7f6e\u3055\u308c\u305f\u30b9\u30af\u30ea\u30fc\u30f3\u3067\u3001\u30b9\u30dd\u30fc\u30c4\u611b\u597d\u5bb6\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3002<\/p>\n\n\n\n<p><strong>\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30fb\u30aa\u30d5\u30a1\u30fc\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b<\/strong><\/p>\n\n\n\n<p>\u30e2\u30fc\u30eb\u306e\u30b5\u30a4\u30cd\u30fc\u30b8\u306f\u3001\u30c6\u30ca\u30f3\u30c8\u304c\u8cfc\u5165\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u5373\u5ea7\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u3067\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u4fe1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002 \u30e9\u30f3\u30c1\u3092\u3069\u3053\u3067\u98df\u3079\u308b\u304b\u8ff7\u3063\u3066\u3044\u308b\u89b3\u5149\u5ba2\u306f\u3069\u308c\u304f\u3089\u3044\u3044\u308b\u306e\u3060\u308d\u3046\u304b\uff1f \u30d5\u30e9\u30c3\u30b7\u30e5\u30fb\u30e9\u30f3\u30c1\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3057\u3001\u7279\u5b9a\u306e\u6642\u9593\u5e2f\u306b\u5373\u5ea7\u306b\u6765\u5e97\u3092\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u305f\u3089\u3069\u3046\u3060\u308d\u3046\u3002 \u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u306a\u3089\u53ef\u80fd\u3060\u3002  <\/p>\n\n\n\n<p><strong>\u6d88\u8cbb\u8005\u3092\u5e97\u8217\u306b\u8a98\u5c0e\u3059\u308b<\/strong><\/p>\n\n\n\n<p>\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u306b\u6765\u308b\u4eba\u3005\u306f\u300c\u6d88\u8cbb\u3059\u308b\u3064\u3082\u308a\u300d\u3067\u6765\u3066\u3044\u308b\u3002 \u5f7c\u3089\u304c\u3042\u306a\u305f\u306e\u30a2\u30a6\u30c8\u30ec\u30c3\u30c8\u3092\u8a2a\u308c\u308b\u304b\u3069\u3046\u304b\u306f\u3001\u3042\u306a\u305f\u6b21\u7b2c\u306a\u306e\u3060\u3002 \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u306e\u5e83\u544a\u306f\u3001\u65b9\u5411\u6027\u3092\u793a\u3059\u30e1\u30c3\u30bb\u30fc\u30b8\u3060\u3051\u3067\u306a\u304f\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u53ef\u80fd\u306a\u30af\u30fc\u30dd\u30f3\u5238\u3084\u30af\u30fc\u30dd\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002  <\/p>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30b9\u30af\u30ea\u30fc\u30f3\u306f\u3001\u5c4b\u5916\u5e83\u544a\u304c\u63d0\u4f9b\u3067\u304d\u308b\u3082\u306e\u3092\u4e00\u5909\u3055\u305b\u305f\u3002 \u8def\u4e0a\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u3060\u3051\u3067\u306a\u304f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3001\u30aa\u30d5\u30a3\u30b9\u30d3\u30eb\u3001\u99c5\u3001\u7a7a\u6e2f\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u5834\u6240\u3067\u30d6\u30e9\u30f3\u30c9\u304c\u5b58\u5728\u611f\u3092\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002  <\/p>\n\n\n\n<p><a href=\"https:\/\/www.movingwalls.com\/ja\/blog\/built-for-dooh-an-overview-of-the-moving-audiences-platform\/\" target=\"_blank\" rel=\"noopener\" title=\"Moving Audiences\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u6982\u8981\">Moving Audiences Xchange<\/a>\u306b\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3057\u3066\u3001\u30d3\u30eb\u30dc\u30fc\u30c9\u5e83\u544a\u306e\u5168\u9818\u57df\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002 <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3092\u8a2a\u308c\u308b\u4eba\u306e\u307b\u3068\u3093\u3069\u306f [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/what-makes-digital-screen-advertising-in-malls-so-effective\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from \u30e2\u30fc\u30eb\u306e\u30c7\u30b8\u30bf\u30eb\u30fb\u30b9\u30af\u30ea\u30fc\u30f3\u5e83\u544a\u306f\u306a\u305c\u52b9\u679c\u7684\u306a\u306e\u304b\uff1f<\/span><\/a><\/p>\n","protected":false},"featured_media":14691,"template":"","categories":[159],"class_list":["post-9559","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/blog\/9559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media\/14691"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media?parent=9559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/categories?post=9559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}