{"id":9560,"date":"2023-06-01T16:40:45","date_gmt":"2023-06-01T11:10:45","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/transforming-ooh-with-artificial-intelligence-ai\/"},"modified":"2023-09-14T17:12:58","modified_gmt":"2023-09-14T11:42:58","slug":"transforming-ooh-with-artificial-intelligence-ai","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ja\/blog\/transforming-ooh-with-artificial-intelligence-ai\/","title":{"rendered":"\u4eba\u5de5\u77e5\u80fd\uff08AI\uff09\u306b\u3088\u308bOOH\u306e\u5909\u9769"},"content":{"rendered":"\n<p>\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u6b69\u306f\u3001\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u306e\u4fdd\u5b58\u3068\u5206\u6790\u306b\u3064\u306a\u304c\u308b\u3060\u308d\u3046\u3002 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\u3053\u306e\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u306b\u306f\u6df1\u3044\u6d1e\u5bdf\u304c\u3042\u308a\u3001\u3053\u306e\u6642\u4ee3\u306e\u65b0\u305f\u306a\u9ec4\u91d1\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u308b\u3002<\/p>\n\n<p>\u8907\u6570\u306e\u30c7\u30d0\u30a4\u30b9\u3084\u30a2\u30af\u30bb\u30b9\u30dd\u30a4\u30f3\u30c8\u304b\u3089\u5f97\u3089\u308c\u308b\u30c7\u30fc\u30bf\u306b\u3088\u308a\u3001\u4eba\u5de5\u77e5\u80fd\uff08AI\uff09\u304c\u7d71\u5408\u3055\u308c\u3001\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u306e\u610f\u5473\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u30d1\u30bf\u30fc\u30f3\u304c\u767a\u898b\u3055\u308c\u308b\u3002 \u6a5f\u68b0\u5b66\u7fd2\u3068\u3068\u3082\u306b\u3001AI\u306f\u3088\u308a\u591a\u304f\u306e\u30c7\u30fc\u30bf\u3092\u6442\u53d6\u3059\u308b\u3053\u3068\u3067\u3001\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u7d99\u7d9a\u7684\u306b\u6539\u826f\u3055\u308c\u3066\u3044\u304f\u3002  <\/p>\n\n<p><strong>AI\u3068\u306f\u4f55\u304b\uff1f<\/strong><\/p>\n\n<p>AI\u306f\u3001\u591a\u304f\u306e\u4eba\u304c\u4fe1\u3058\u3066\u3044\u305f\u3088\u3046\u306a\u3001\u6b69\u3044\u3066\u8a71\u305b\u308b\u30ed\u30dc\u30c3\u30c8\u3084\u81ea\u52d5\u904b\u8ee2\u8eca\u4ee5\u4e0a\u306e\u3082\u306e\u3060\u3002 AI\u304c\u5e83\u544a\u696d\u754c\u3084\u305d\u306e\u4ed6\u306e\u696d\u754c\u3067\u63a7\u3048\u3081\u306b\u4f7f\u308f\u308c\u3066\u3044\u308b\u65b9\u6cd5\u306f\u305f\u304f\u3055\u3093\u3042\u308b\u3002<\/p>\n\n<p>AI\u306f\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u5927\u898f\u6a21\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u306b\u9577\u3051\u3066\u3044\u308b\u3002 \u3053\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u901a\u3058\u3066\u5b66\u7fd2\u3059\u308b\u3053\u3068\u3067\u3001AI\u306f\u5206\u6790\u3001\u4e88\u6e2c\u3001\u63a8\u5968\u3092\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u6539\u5584\u3057\u3066\u3044\u304f\u3002 AI\u3092\u642d\u8f09\u3057\u305f\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u610f\u601d\u6c7a\u5b9a\u3001\u97f3\u58f0\u8a8d\u8b58\u3001\u8996\u899a\u8a8d\u8b58\u3001\u8a00\u8a9e\u7ffb\u8a33\u306a\u3069\u3001\u4eba\u9593\u306e\u77e5\u80fd\u80fd\u529b\u3092\u5fc5\u8981\u3068\u3059\u308b\u30bf\u30b9\u30af\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n<p>\u6a5f\u68b0\u5b66\u7fd2\uff08ML\uff09\u3001\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u3001\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\u3001\u81ea\u52d5\u5316\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3084\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u5206\u91ce\u3067\u5e38\u306b\u52e2\u3044\u3092\u5897\u3057\u3066\u3044\u308bAI\u306e\u30b5\u30d6\u30bb\u30c3\u30c8\u3067\u3042\u308b\u3002<\/p>\n\n<p>2017\u5e74\u306e\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u30fb\u30a2\u30f3\u30c9\u30fb\u30ab\u30f3\u30d1\u30cb\u30fc\u306e\u5831\u544a\u66f8\u00b9\u306b\u3088\u308b\u3068\u3001\u5927\u4f01\u696d\u306fAI\u306b\u591a\u984d\u306e\u6295\u8cc7\u3092\u884c\u3063\u3066\u304a\u308a\u3001\u305d\u306e\u984d\u306f2016\u5e74\u306b180\u5104\u30c9\u30eb\u304b\u3089270\u5104\u30c9\u30eb\u306b\u4e0a\u308b\u3068\u63a8\u5b9a\u3055\u308c\u3066\u3044\u308b\u3002 \u4e00\u65b9\u3001AI\u306e\u305f\u3081\u306e\u5916\u90e8\u6295\u8cc7\u306f\u3001\u540c\u5e74\u306b80\u5104\u30c9\u30eb\u304b\u3089120\u5104\u30c9\u30eb\u3068\u63a8\u5b9a\u3055\u308c\u3066\u3044\u308b\u3002 AI\u306f\u3001\u5c0f\u58f2\u696d\u304b\u3089\u533b\u7642\u3001\u6559\u80b2\u3001\u305d\u3057\u3066\u653f\u5e9c\u6a5f\u95a2\u307e\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u5206\u91ce\u3067\u5fdc\u7528\u304c\u9032\u3093\u3067\u3044\u308b\u3002<\/p>\n\n<p><strong>AI\u306fOOH\u5e83\u544a\u3092\u3069\u3046\u5909\u3048\u308b\u304b\uff1f<\/strong><\/p>\n\n<p>Allied Market Research\u00b2\u306e\u65b0\u3057\u3044\u5831\u544a\u66f8\u306b\u3088\u308b\u3068\u3001\u4e16\u754c\u306eOOH\u5e02\u5834\u306f2016\u5e74\u306b36\u5104\u30c9\u30eb\u3068\u8a55\u4fa1\u3055\u308c\u30012023\u5e74\u306b\u306f84\u5104\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n\n<p>OOH\u306e\u9769\u65b0\u3068<strong>\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u306e<\/strong>\u9032\u6b69\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u73fe\u5728\u3001\u30a2\u30a6\u30c8\u30aa\u30d6\u30db\u30fc\u30e0\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u8996\u8074\u8005\u306e\u52d5\u304d\u3092\u8ffd\u8de1\u3059\u308b\u80fd\u529b\u3092\u6301\u3063\u3066\u3044\u308b\u3002 <strong>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afOOH<\/strong>\u30d0\u30a4\u30a4\u30f3\u30b0\u3092\u53ef\u80fd\u306b\u3059\u308b<a href=\"https:\/\/www.movingwalls.com\/ja\/blog\/the-future-of-the-ooh-industry-ai-advancements-and-innovative-solutions\/\" target=\"_blank\" rel=\"noopener\" title=\"OOH&#x696D;&#x754C;&#x306B;&#x304A;&#x3051;&#x308B;AI&#x306E;&#x9032;&#x6B69;\">AI\u3092\u642d\u8f09\u3057\u305f\u30e1\u30c7\u30a3\u30a2\u30fb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e<\/a>\u5c0e\u5165\u3068\u3068\u3082\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u79fb\u52d5\u3059\u308b\u8996\u8074\u8005\u3092\u6e2c\u5b9a\u3057\u3001\u30ea\u30fc\u30c1\u3057\u3001\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002<\/p>\n\n<p><strong><em>\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30fb\u30d3\u30eb\u30dc\u30fc\u30c9<\/em><\/strong><\/p>\n\n<p>\u4eba\u5de5\u77e5\u80fd\u306f\u3001\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\u306e\u305f\u3081\u306e\u3001\u3088\u308a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u5e83\u544a\u3092\u53ef\u80fd\u306b\u3059\u308b\u3002\u4f8b\u3048\u3070\u3001\u5929\u5019\u3092\u30c8\u30ea\u30ac\u30fc\u3068\u3057\u3066\u3001\u95a2\u9023\u3059\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u81ea\u52d5\u7684\u306b\u30d3\u30eb\u30dc\u30fc\u30c9\u306b\u914d\u4fe1\u3055\u308c\u308b\u3002 \u770b\u677f\u5468\u8fba\u306b\u8a2d\u7f6e\u3055\u308c\u305f\u30bb\u30f3\u30b5\u30fc\u304b\u3089\u53ce\u96c6\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306f\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u3055\u3089\u306b\u5411\u4e0a\u3055\u305b\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u3082\u306e\u306b\u306a\u3063\u305f\u3002 AI\u3067\u51e6\u7406\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3068\u3068\u3082\u306b\u3001\u3088\u308a\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9069\u5207\u306a\u9867\u5ba2\u306b\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n<p>\u53d7\u8cde\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\uff1a<\/p>\n\n<p><a href=\"https:\/\/youtu.be\/Dqzpvrq5qvw\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><strong>SHELL\u306e\u540d\u5165\u308c\u770b\u677f  [Video]<\/strong><\/a><\/p>\n\n<p><strong><em>\u4f4d\u7f6e\u60c5\u5831\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u3002<\/em><\/strong><\/p>\n\n<p>\u8cb4\u91cd\u306a\u4f4d\u7f6e\u30c7\u30fc\u30bf\u3068\u5730\u7406\u60c5\u5831\u306f\u901a\u5e38\u3001\u72ec\u81ea\u306eIoT\u30bb\u30f3\u30b5\u30fc\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u96fb\u8a71\u4f1a\u793e\u306a\u3069\u3092\u901a\u3058\u3066\u5f97\u3089\u308c\u308b\u3002 \u30d4\u30c4\u30cb\u30fc\u30dc\u30a6\u30ba\u306e\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308b\u3068\u3001\u73fe\u5728\u3001\u7d44\u7e54\u3067\u4fdd\u5b58\u3055\u308c\u3066\u3044\u308b\u30c7\u30fc\u30bf\u306e80%\u306f\u3001\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8\u3001\u3064\u307e\u308a\u5730\u7406\u7684\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u304c\u4ed8\u52a0\u3055\u308c\u3066\u3044\u308b\u3002 \u3057\u304b\u3057\u3001\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u306f\u3001AI\u3092\u642d\u8f09\u3057\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u3088\u3063\u3066\u51e6\u7406\u3055\u308c\u3066\u521d\u3081\u3066\u4fa1\u5024\u3092\u767a\u63ee\u3059\u308b\u3002<\/p>\n\n<p>AI\u30fb\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3068\u3068\u3082\u306b\u3001\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u306f\u3001\u7d44\u7e54\u304c\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u306b\u57fa\u3065\u3044\u3066\u3001\u3088\u308a\u8a08\u7b97\u3055\u308c\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u306e\u306b\u5f79\u7acb\u3064\u3060\u308d\u3046\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u304c\u3055\u3089\u306b\u5f37\u5316\u3055\u308c\u3001\u3088\u308a\u826f\u3044\u5224\u65ad\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u9867\u5ba2\u306b\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u63d0\u4f9b\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n\n<p><strong><em>\u524d\u9032<\/em><\/strong><\/p>\n\n<p>\u4ee5\u524d\u306f\u3001\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\u306f\u30e1\u30c7\u30a3\u30a2\u30fb\u30d7\u30e9\u30f3\u30ca\u30fc\u306b\u3068\u3063\u3066\u6700\u5f8c\u306e\u30e1\u30c7\u30a3\u30a2\u3060\u3063\u305f\u3002 \u4eba\u5de5\u77e5\u80fd\u306b\u3088\u3063\u3066\u3001\u5f7c\u3089\u306e\u76ee\u6a19\u306f\u5909\u308f\u308a\u3064\u3064\u3042\u308b\u3002 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target=\"_blank\" rel=\"noopener\" title=\"&#x30C7;&#x30B8;&#x30BF;&#x30EB;OOH&#x306E;&#x672A;&#x6765;\">\u30c7\u30b8\u30bf\u30ebOOH\u306e\u672a\u6765<\/a>\u3060\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u6b69\u306f\u3001\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u306e\u4fdd\u5b58 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/transforming-ooh-with-artificial-intelligence-ai\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from 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