{"id":9561,"date":"2023-06-01T16:29:26","date_gmt":"2023-06-01T10:59:26","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/everything-you-need-to-know-about-out-of-home-advertising-post-pandemic\/"},"modified":"2024-03-18T10:07:43","modified_gmt":"2024-03-18T04:37:43","slug":"everything-you-need-to-know-about-out-of-home-advertising-post-pandemic","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ja\/blog\/everything-you-need-to-know-about-out-of-home-advertising-post-pandemic\/","title":{"rendered":"\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u5f8c\u306e\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\u5e83\u544a\u306b\u3064\u3044\u3066\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u3059\u3079\u3066"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u767a\u751f\u306f\u3001OOH\u696d\u754c\u306b\u6280\u8853\u7684\u5909\u5316\u3092\u3082\u305f\u3089\u3057\u3001\u5e83\u544a\u4e3b\u304c\u5c4b\u5916\u5e83\u544a\u3092\u8a08\u753b\u3001\u6e2c\u5b9a\u3001\u8cfc\u5165\u3059\u308b\u65b9\u6cd5\u3092\u5909\u3048\u305f\u3002<\/p>\n\n\n\n<p>OOH\u304c\u6700\u3082\u5927\u304d\u306a\u6253\u6483\u3092\u53d7\u3051\u305f\u3053\u3068\u306f\u5426\u5b9a\u3067\u304d\u305a\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u304c\u59cb\u307e\u3063\u3066\u4ee5\u6765\u3001\u307b\u3068\u3093\u3069\u3059\u3079\u3066\u306eOOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u30ad\u30e3\u30f3\u30bb\u30eb\u3055\u308c\u308b\u304b\u3001\u4fdd\u7559\u3055\u308c\u308b\u304b\u3001\u3042\u308b\u3044\u306f\u5f53\u521d\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8a08\u753b\u304b\u3089\u4f55\u3089\u304b\u306e\u5f62\u3067\u5909\u66f4\u3055\u308c\u305f\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001OOH\u306b\u3068\u3063\u3066\u3059\u3079\u3066\u304c\u6697\u95c7\u3060\u3063\u305f\u308f\u3051\u3067\u306f\u306a\u304f\u3001Covid\u306f\u3053\u306e\u5206\u91ce\u3067\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u6b62\u3081\u306a\u3044\u3002 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href=\"https:\/\/www.insideradio.com\/free\/while-outdoor-rebounds-consumer-changes-mean-brands-have-to-get-more-creative\/article_cfa62efc-0575-11ec-9a1c-cb628f780657.html?utm_campaign=Weekly%20Newsletter&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_gm5sgKk7aiUKoCmz8mkCKDC46uvJ7Q7PtcjQfgcV-4mArizQS_OXZZxqtKJZdvHNA4big\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">\u5c4b\u5916\u5e83\u544a\u8cbb\u306f<\/a>\u4e00\u8cab\u3057\u3066\u5897\u52a0\u3057\u3066\u304a\u308a\u3001\u5e83\u544a\u4e3b\u306f2021\u5e74\u306b70\u5104\u30c9\u30eb\u8fd1\u304f\u3092\u652f\u51fa\u3059\u308b\u3002 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OOH\u5e83\u544a\u306e\u30c7\u30b8\u30bf\u30eb\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5f93\u6765\u306eOOH\u5e83\u544a\u3068\u96fb\u5b50\u770b\u677f\u3001\u30b5\u30a4\u30f3\u3001\u516c\u5171areas.DOOH\u5e83\u544a\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306e\u3088\u3046\u306a\u30c7\u30b8\u30bf\u30eb\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u5b9f\u884c\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u914d\u7f6e\u306e\u91cd\u8981\u6027\u3068\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30c6\u30fc\u30e9\u30fc\u30e1\u30a4\u30c9\u306e\u5e83\u544a\u4f53\u9a13\u3092\u517c\u306d\u5099\u3048\u3066\u3044\u307e\u3059\u3002 DOOH\u3092\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u770b\u677f\u3001\u5c0f\u58f2\u30bb\u30f3\u30bf\u30fc\u306e\u30a4\u30f3\u30d5\u30a9\u30e1\u30fc\u30b7\u30e7\u30f3\u30fb\u30ad\u30aa\u30b9\u30af\u3001\u30bf\u30af\u30b7\u30fc\u306e\u5f8c\u90e8\u5ea7\u5e2d\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u306a\u3069\u3001\u591a\u5c90\u306b\u308f\u305f\u308b\u3002 DOOH\u304c\u30e6\u30cb\u30fc\u30af\u306a\u306e\u306f\u3001\u73fe\u5b9f\u306e\u4e16\u754c\u3067\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u3053\u3068\u3060\u3002<\/p>\n\n\n\n<p><strong>OOH\u306e\u5fa9\u6d3b<\/strong><\/p>\n\n\n\n<p>DOOH\uff08\u30c7\u30b8\u30bf\u30eb\u30fb\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\u5e83\u544a\uff09\u306b\u306f\u3001<strong>Moving Audience<\/strong>\u306b\u30ea\u30fc\u30c1\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u30d3\u30b8\u30e5\u30a2\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u3088\u3046\u306b\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u304d\u308b\u7269\u7406\u7684\u306a\u30e1\u30c7\u30a3\u30a2\u30b5\u30a4\u30c8\u304c\u542b\u307e\u308c\u308b\u3002 \u30d3\u30eb\u30dc\u30fc\u30c9\u3001\u30e6\u30cb\u30dd\u30fc\u30eb\u3001\u58c1\u9762\u30d5\u30a1\u30b5\u30fc\u30c9\u3001E\u30d0\u30f3\u30c6\u30a3\u30f3\u30b0\u3001\u30aa\u30fc\u30d0\u30fc\u30d8\u30c3\u30c9\u30d6\u30ea\u30c3\u30b8\u30b9\u30af\u30ea\u30fc\u30f3\u3001LED\u30c8\u30e9\u30c3\u30af\u3001\u5c4b\u5185\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u3001\u8eca\u5185\u30b9\u30af\u30ea\u30fc\u30f3\u3001\u305d\u306e\u4ed6\u591a\u6570\u3002<\/p>\n\n\n\n<p>OOH\u30e1\u30c7\u30a3\u30a2\u306e\u53ce\u76ca\u304c\u4f38\u3073\u7d9a\u3051\u308b\u4e00\u65b9\u3067\u3001OOH\u30e1\u30c7\u30a3\u30a2\u306f\u4ed6\u306e\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u7570\u306a\u308a\u3001\u30ea\u30fc\u30c1\u3068\u7d50\u679c\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u308b\u3002  <\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-white-color has-text-color\"><tbody><tr><td><em><strong>DOOH\u3068 <\/strong>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u3001\u30d5\u30c3\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f68\uff05\u5897\u52a0\u3057\u305f\u3002  <\/em><\/td><td><em>OOH\u306f\u3001\u3042\u3089\u3086\u308b\u30e1\u30c7\u30a3\u30a2\u30c1\u30e3\u30cd\u30eb\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30ea\u30fc\u30c1\u3092\u98db\u8e8d\u7684\u306b\u62e1\u5927\u3057\u307e\u3059\u3002 \u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u3001OOH\u306f\u30ea\u30fc\u30c1\u3092316%\u5897\u52a0\u3055\u305b\u308b<\/em><strong><em>&#8211; \u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u8abf\u67fb<\/em><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"418\" height=\"542\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-10.png\" alt=\"\" class=\"wp-image-6009\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-10.png 418w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-10-231x300.png 231w\" sizes=\"auto, (max-width: 418px) 100vw, 418px\" \/><\/figure><\/div>\n\n\n<p><strong>OOH\u5e83\u544a\u304c\u6a5f\u80fd\u3059\u308b\u7406\u7531<\/strong><\/p>\n\n\n\n<p>\u4eba\u3005\u306f\u3001\u65c5\u884c\u3001\u8cb7\u3044\u7269\u3001\u4ed5\u4e8b\u3001\u98df\u4e8b\u306a\u3069\u3001\u8d77\u304d\u3066\u3044\u308b\u6642\u9593\u306e70\uff05\u4ee5\u4e0a\u3092\u5bb6\u306e\u5916\u3067\u904e\u3054\u3059\u3002 OOH\u306f\u3001\u4ed6\u306e\u5e83\u544a\u5f62\u614b\u3088\u308a\u3082\u512a\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u30d6\u30e9\u30f3\u30c9\u3084\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u306b\u8a3c\u660e\u3059\u308b\u305f\u3081\u306b\u3001\u7d76\u3048\u305a\u5909\u5316\u3057\u7d9a\u3051\u3066\u3044\u308b\u3002 <\/p>\n\n\n\n<p><strong>\u8907\u6570\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8<\/strong>&#8211; \u6d88\u8cbb\u8005\u304c\u50cd\u304f\u5834\u6240\u3001\u65c5\u884c\u3059\u308b\u5834\u6240\u3001\u8cb7\u3044\u7269\u3092\u3059\u308b\u5834\u6240\u306a\u3069\u3001\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1\u3059\u308bOOH\u30e1\u30c7\u30a3\u30a2\u306e\u9078\u629e\u80a2\u306f\u4f55\u767e\u3068\u3042\u308b\u3002<\/p>\n\n\n\n<p><strong>\u30a2\u30f3\u30b9\u30ad\u30c3\u30d1\u30d6\u30eb<\/strong>&#8211; \u5e83\u544a\u306e\u30d6\u30ed\u30c3\u30af\u3084\u30b9\u30ad\u30c3\u30d7\u304c\u5897\u52a0\u3059\u308b\u4e00\u65b9\u3067\u3001\u7269\u7406\u7684\u306b\u5c4b\u5916\u306b\u3042\u308bOOH\u306f\u98a8\u666f\u306e\u4e00\u90e8\u306b\u904e\u304e\u306a\u3044\u3002<\/p>\n\n\n\n<p><strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u9032<\/strong>&#8211; \u30d3\u30eb\u30dc\u30fc\u30c9\u3067\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b\u3001\u30d7\u30ed\u30e2\u30b3\u30fc\u30c9\u3084\u30a6\u30a7\u30d6CTA\u3092\u4f7f\u7528\u3059\u308b\u30b1\u30fc\u30b9\u304c\u5897\u3048\u3066\u3044\u308b\u3002  <\/p>\n\n\n\n<p><strong>\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u3092\u7bc9\u304f<\/strong> &#8211; \u89aa\u3057\u307f\u3084\u3059\u3055\u306f\u4fe1\u983c\u3092\u7bc9\u304f\u3068\u3044\u3046\u30b7\u30f3\u30d7\u30eb\u3067\u5fc3\u7406\u7684\u306a\u4e8b\u5b9f\u304c\u3042\u308b\u305f\u3081\u3001\u8907\u6570\u306eOOH\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u4e00\u8cab\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9577\u671f\u306b\u308f\u305f\u3063\u3066\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306e\u5fc3\u306b\u30d6\u30e9\u30f3\u30c9\u3068\u78ba\u7acb\u3055\u308c\u305f\u6a29\u5a01\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u3092\u690d\u3048\u4ed8\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"299\" height=\"160\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image.png\" alt=\"\" class=\"wp-image-5999\"\/><\/figure><\/div>\n\n\n<p><strong>\u7d9a\u304d\u3092\u8aad\u3080\u30d7\u30e9\u30a4\u30df\u30f3\u30b0\u306e\u9b54\u6cd5\u3068OOH\u3092\u4f7f\u3063\u305f\u6539\u5584\u65b9\u6cd5<\/strong><\/p>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30b9\u30af\u30ea\u30fc\u30f3\u306e\u6210\u9577\u3082\u3001OOH\u306b\u65b0\u305f\u306a\u6a5f\u80fd\u3092\u4e0e\u3048\u305f\uff1a<\/p>\n\n\n\n<p><strong>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u67d4\u8edf\u6027<\/strong>&#8211; \u8907\u6570\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u9593\u3067\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u5e83\u544a\u914d\u4fe1\u3092\u884c\u3044\u3001\u305d\u306e\u7d50\u679c\u3092\u6e2c\u5b9a\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"357\" height=\"268\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-7.png\" alt=\"\" class=\"wp-image-6006\" style=\"width:530px;height:410px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-7.png 357w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-7-300x225.png 300w\" sizes=\"auto, (max-width: 357px) 100vw, 357px\" \/><\/figure><\/div>\n\n\n<p>\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3<strong>\u5927\u624bFMCG\u30d6\u30e9\u30f3\u30c9\u304c\u30aa\u30d5\u30e9\u30a4\u30f3\u5e83\u544a\u3092\u6d3b\u7528\u3057\u3066\u52d5\u753b\u30ea\u30fc\u30c1\u3092\u62e1\u5927<\/strong><\/p>\n\n\n\n<p><strong>\u30c7\u30a4\u30d1\u30fc\u30c6\u30a3\u30f3\u30b0\u3068\u30b9\u30dd\u30c3\u30c8\u30d0\u30a4\u30a4\u30f3\u30b0<\/strong>&#8211; \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u5bc6\u5ea6\u306b\u57fa\u3065\u3044\u3066\u6642\u9593\u5e2f\u3068\u5e83\u544a\u30b9\u30dd\u30c3\u30c8\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"299\" height=\"297\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-3.png\" alt=\"\" class=\"wp-image-6002\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-3.png 299w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-3-150x150.png 150w\" sizes=\"auto, (max-width: 299px) 100vw, 299px\" \/><\/figure><\/div>\n\n\n<p>\u7d9a\u304d\u3092\u8aad\u3080<strong>OOH\u6e2c\u5b9a\u306e\u30cf\u30fc\u30c9\u30eb\u306f\u3001SPOT\u3067\u5dee\u3092\u3064\u3051\u3088\u3046\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u30c7\u30fc\u30bf\u30c8\u30ea\u30ac\u30fc\u306b\u57fa\u3065\u304f\u5e83\u544a\u914d\u4fe1<\/strong>&#8211; \u5929\u5019\u3001\u30c8\u30ec\u30f3\u30c9\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u58f2\u4e0a\u306a\u3069\u306e\u30c8\u30ea\u30ac\u30fc\u306b\u57fa\u3065\u3044\u3066\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u914d\u4fe1\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"299\" height=\"178\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-6.png\" alt=\"\" class=\"wp-image-6005\" style=\"width:508px;height:316px\"\/><\/figure><\/div>\n\n\n<p>\u7d9a\u304d\u3092\u8aad\u3080<strong>Foodpanda PH\u3001\u4ea4\u901a\u4fe1\u53f7\u3068\u5929\u5019\u4fe1\u53f7\u3092\u5229\u7528\u3057\u3066\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30e1\u30cb\u30e5\u30fc\u3092\u8868\u793a<\/strong><\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u30c7\u30b8\u30bf\u30ebOOH\u306e\u8cfc\u5165\u306f\u4e00\u7b4b\u7e04\u3067\u306f\u3044\u304b\u306a\u3044\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"605\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-5.png\" alt=\"\" class=\"wp-image-6004\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-5.png 515w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-5-255x300.png 255w\" sizes=\"auto, (max-width: 515px) 100vw, 515px\" \/><\/figure><\/div>\n\n\n<p><strong>\u30c7\u30b8\u30bf\u30ebOOH\u30d0\u30a4\u30a4\u30f3\u30b0\u306f\u3069\u3046\u5909\u308f\u308b\u304b<\/strong><\/p>\n\n\n\n<p>\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u4f7f\u7528\u3057\u3066\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304cDOOH\u306b\u3069\u306e\u3088\u3046\u306b\u95a2\u4e0e\u3057\u3066\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u306e\u77e5\u8b58\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"666\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-8.png\" alt=\"\" class=\"wp-image-6007\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-8.png 500w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-8-225x300.png 225w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n<p>\u6b21\u306b\u3001\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u3092\u30d0\u30a4\u30e4\u30fc\u3068\u30bb\u30e9\u30fc\u306b\u88c5\u5099\u3055\u305b\u308b\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"531\" height=\"618\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-4.png\" alt=\"\" class=\"wp-image-6003\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-4.png 531w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-4-258x300.png 258w\" sizes=\"auto, (max-width: 531px) 100vw, 531px\" \/><\/figure><\/div>\n\n\n<p>\u30d0\u30a4\u30e4\u30fc\u306f\u3001\u3088\u308a\u826f\u3044\u8a08\u753b\u3092\u7acb\u3066\u3001\u6e2c\u5b9a\u3057\u3001\u6700\u9069\u5316\u3057\u3001\u7d71\u5408\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30a4\u30f3\u30c6\u30f3\u30c8\u306b\u57fa\u3065\u304f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u53ef\u80fd\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8<\/li>\n\n\n\n<li>\u6642\u9593\u5e2f\u5225\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u52b9\u7387\u3092\u6700\u5927\u5316<\/li>\n\n\n\n<li>\u30d3\u30eb\u30dc\u30fc\u30c9\u5168\u4f53\u306e\u8996\u8074\u8005\u6e2c\u5b9a\u306b\u3088\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3067\u3001\u3088\u308a\u826f\u3044\u6700\u9069\u5316\u3092\u5b9f\u73fe<\/li>\n\n\n\n<li>DOOH\u691c\u8a3c\u306e\u900f\u660e\u6027\u3092\u9ad8\u3081\u308b &#8211; \u30d6\u30ed\u30c3\u30af\u30c1\u30a7\u30fc\u30f3\u306e\u6d3b\u7528<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"453\" height=\"347\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-1.png\" alt=\"\" class=\"wp-image-6000\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-1.png 453w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-1-300x230.png 300w\" sizes=\"auto, (max-width: 453px) 100vw, 453px\" \/><\/figure><\/div>\n\n\n<p><strong>\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9 <\/strong><a href=\"https:\/\/www.movingwalls.com\/ja\/ebooks\/foodpandas-playbook\/\">\n  <strong>DOOH\u306e\u6700\u9069\u5316 &#8211; FOODPANDA&#8217;S PLAYBOOK FOR OOH MEDIA<\/strong>\n<\/a><\/p>\n\n\n\n<p>\u3088\u308a\u5f37\u56fa\u306a\u30a2\u30a6\u30c8\u30cd\u30c3\u30c8\u74b0\u5883\u306e\u69cb\u7bc9<\/p>\n\n\n\n<p>\u30a2\u30a6\u30c8\u30cd\u30c3\u30c8\u306f\u4eca\u3084\u5927\u304d\u306a\u5b58\u5728\u3060\u3002<\/p>\n\n\n\n<p>\u79c1\u305f\u3061\u306f\u3001OOH\u30e1\u30c7\u30a3\u30a2\u306e\u30aa\u30fc\u30ca\u30fc\u304c\u9ad8\u5ea6\u306a\u6e2c\u5b9a\u3068\u81ea\u52d5\u5316\u6280\u8853\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u306b\u5927\u304d\u306a\u95a2\u5fc3\u3092\u5bc4\u305b\u3066\u3044\u308b\u306e\u3092\u76ee\u306b\u3057\u3066\u3044\u307e\u3059\u3002 \u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306f\u3001OOH\u696d\u754c\u306e\u30c7\u30b8\u30bf\u30eb\u5909\u9769\u3092\u78ba\u5b9f\u306b\u52a0\u901f\u3055\u305b\u305f\u3002 \u30a2\u30a6\u30c8\u30cd\u30c3\u30c8\u306e\u4e16\u754c\u3067\u8d77\u304d\u3066\u3044\u308b\u6025\u901f\u306a\u5909\u9769\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u4e2d\u6838\u3068\u3057\u3066\u654f\u6377\u6027\u3068\u30a2\u30ab\u30a6\u30f3\u30bf\u30d3\u30ea\u30c6\u30a3\u3092\u53d7\u3051\u5165\u308c\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u696d\u754c\u304c\u30c7\u30b8\u30bf\u30eb\u5316\u3055\u308c\u305f\u3053\u3068\u3067\u3001Outernet\u30e1\u30c7\u30a3\u30a2\u306f\u3042\u3089\u3086\u308bOOH\u30e1\u30c7\u30a3\u30a2\u306e\u6a5f\u4f1a\u3092\u30ab\u30d0\u30fc\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002 \u305f\u3068\u3048\u8996\u8074\u8005\u304c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u96e2\u308c\u3066\u3044\u3066\u3082\u3001\u30d6\u30e9\u30f3\u30c9\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6a5f\u4f1a\u306f\u30a2\u30a6\u30c8\u30cd\u30c3\u30c8\u30e1\u30c7\u30a3\u30a2\u306b\u3088\u3063\u3066\u5275\u51fa\u3055\u308c\u3001\u5897\u5e45\u3055\u308c\u308b\u3002<\/p>\n\n\n\n<p>\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u30fb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3001\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u7d71\u5408\u304c\u3001\u73fe\u5b9f\u306e\u30d3\u30b8\u30cd\u30b9\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306b\u5fdc\u7528\u3067\u304d\u308b\u304b\u306b\u3064\u3044\u3066\u3001\u696d\u754c\u306e\u30bd\u30fc\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3092\u78ba\u7acb\u3059\u308b\u305f\u3081\u306b\u3001\u79c1\u305f\u3061\u306fOuternet Marketing Innovation Group\uff08\u7565\u3057\u3066OMIG\uff09\u3092\u8a2d\u7acb\u3057\u307e\u3057\u305f\u3002OMIG\u306f\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8a08\u753b\u3059\u308b\u969b\u306b\u3001\u5f7c\u3089\u306e\u77e5\u8b58\u3001\u7d4c\u9a13\u3001\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u7d50\u96c6\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ea\u30fc\u30c0\u30fc\u306e\u30a8\u30ea\u30fc\u30c8\u96c6\u56e3\u3092\u96c6\u3081\u307e\u3057\u305f\u3002 \u30b0\u30eb\u30fc\u30d7\u306b\u306fMoving Walls\u306e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30e1\u30c7\u30a3\u30a2\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u4e0e\u3048\u3089\u308c\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u3067\u6587\u8108\u306b\u6cbf\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3001\u3053\u308c\u3089\u306e\u5b66\u7fd2\u306f\u5f8c\u306b\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u30ca\u30ec\u30c3\u30b8\u30bb\u30c3\u30b7\u30e7\u30f3\u306b\u307e\u3068\u3081\u3089\u308c\u308b\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u30c7\u30b8\u30bf\u30ebOOH\u306f\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u3092\u610f\u5473\u3057\u306a\u3044\u3002<\/p>\n\n\n\n<p>\u7c21\u5358\u306b\u8a00\u3048\u3070\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afOOH\u3068\u306f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u3063\u305f\u81ea\u52d5\u5316\u3055\u308c\u305fOOH\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9\u306e\u3053\u3068\u3067\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306f\u3001\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u4f7f\u7528\u3092\u901a\u3058\u3066OOH\u8cc7\u7523\u306e\u58f2\u8cb7\u3092\u53ef\u80fd\u306b\u3059\u308b\u3002<\/p>\n\n\n\n<p>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afOOH\u306e\u5927\u534a\u306f\u3001\u5728\u5eab\u3092\u76f4\u63a5\u8ca9\u58f2\u3057\u3001\u30b9\u30dd\u30c3\u30c8\u3092\u4fdd\u8a3c\u3059\u308b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30c0\u30a4\u30ec\u30af\u30c8\u3067\u3042\u308b\u3002 \u3053\u308c\u306f2\u6bb5\u968e\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u884c\u308f\u308c\u308b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d0\u30a4\u30e4\u30fc\u306f\u5354\u529b\u3057\u305f\u3044\u30e1\u30c7\u30a3\u30a2\u30b5\u30a4\u30c8\u3092\u9078\u3076\u3001<\/li>\n\n\n\n<li>\u95a2\u9023\u3059\u308b\u6307\u6a19\u306b\u57fa\u3065\u3044\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8a08\u753b\u30fb\u6700\u9069\u5316\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8868\u793a\u65b9\u6cd5\u306b\u95a2\u3059\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u8a2d\u5b9a\u3057\u3001\u6700\u7d42\u7684\u306b\u30b7\u30b9\u30c6\u30e0\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u81ea\u52d5\u7684\u306b\u914d\u4fe1\u3059\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u306b\u3088\u308a\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afOOH\u306f\u9ad8\u5ea6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u6e2c\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308b<\/p>\n\n\n\n<p>\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afOOH\u306e\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u6e2c\u5b9a\u306b\u6b20\u304b\u305b\u306a\u3044\u3002 OOH\u307b\u3069\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u306e\u5c0e\u5165\u304b\u3089\u6069\u6075\u3092\u53d7\u3051\u3066\u3044\u308b\u30e1\u30c7\u30a3\u30a2\u5206\u91ce\u306f\u306a\u3044\u3060\u308d\u3046\u3002<\/p>\n\n\n\n<p>\u5e83\u544a\u3092\u898b\u305f\u4eba\u3092\u7279\u5b9a\u3067\u304d\u308b\u305f\u3081\u3001OOH\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30d7\u30ec\u30fc\u30b9\u30e1\u30f3\u30c8\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306e\u975e\u5e38\u306b\u5f37\u529b\u306a\u30e1\u30c7\u30a3\u30a2\u3068\u306a\u3063\u3066\u3044\u308b\u3002 \u30e2\u30d0\u30a4\u30eb\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u3088\u308a\u512a\u308c\u305f\u8996\u8074\u8005\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u5b9f\u7528\u7684\u306a\u8996\u8074\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u3001\u304a\u3088\u3073\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5c5e\u6027\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n\n\n<p>\u4ee3\u7406\u5e97\u3084\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afOOH\u306f\u307e\u3060\u6bd4\u8f03\u7684\u65b0\u3057\u3044\u3082\u306e\u3060\u3002 \u9032\u6b69\u306f\u9045\u304b\u3063\u305f\u304c\u3001\u78ba\u5b9f\u306b\u52e2\u3044\u3092\u5897\u3057\u3066\u3044\u308b\u3002 \u3053\u306e\u9769\u65b0\u3092\u3044\u3061\u65e9\u304f\u53d6\u308a\u5165\u308c\u305f\u4f01\u696d\u306f\u3001\u9867\u5ba2\u304b\u3089\u5927\u304d\u306a\u652f\u6301\u3092\u5f97\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p>\u3082\u3063\u3068\u898b\u308b <strong>Moving Walls\u3092\u6d3b\u7528\u3057\u305f\u30a2\u30b8\u30a2\u521d\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afOOH\u304c\u8ee2\u63db\u70b9\u3092\u8fce\u3048\u308b\u3002\u30de\u30ec\u30fc\u30b7\u30a2\u5168\u571f\u306e800\u30b9\u30af\u30ea\u30fc\u30f3\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u8a08\u753b\u3001\u8cfc\u5165\u3001\u81ea\u52d5\u914d\u4fe1\u3055\u308c\u308b\u3002<\/strong><\/p>\n\n\n\n<p>OOH + \u4f4d\u7f6e\u60c5\u5831 &#8211; \u30d6\u30e9\u30f3\u30c9\u306b\u73fe\u5b9f\u4e16\u754c\u3067\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u80fd\u529b\u3092\u4e0e\u3048\u308b\u3002<\/p>\n\n\n\n<p>90\uff05\u4ee5\u4e0a\u306e\u8cfc\u8cb7\u306f\u7269\u7406\u7684\u306a\u4e16\u754c\u3067\u884c\u308f\u308c\u3066\u3044\u308b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u3053\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u6d88\u8cbb\u8005\u306e\u52d5\u304d\u3092\u7406\u89e3\u3057\u3088\u3046\u3068\u6025\u3044\u3067\u3044\u308b\u3002<\/p>\n\n\n\n<p>Moving Audiences\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u3001\u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u305f\u3001\u3088\u308a\u30b9\u30de\u30fc\u30c8\u306aOOH\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30f3\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u6d88\u8cbb\u8005\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u3064\u3044\u3066\u3001\u3044\u3064\u3001\u3069\u3053\u3067\u3001\u4f55\u3092\u3059\u308b\u306e\u304b\u306b\u7b54\u3048\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u3084\u8996\u8074\u8005\u306e\u5c5e\u6027\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n\n\n<p><strong>\u7d9a\u304d\u3092\u8aad\u3080  <\/strong><\/p>\n\n\n\n<p><strong>\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u5b8c\u5168\u30ac\u30a4\u30c9<\/strong><\/p>\n\n\n\n<p>Moving Walls\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u304a\u3044\u3066\u72ec\u81ea\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u78ba\u7acb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b9\u30bf\u30a4\u30eb<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"299\" height=\"333\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-2.png\" alt=\"\" class=\"wp-image-6001\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-2.png 299w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-2-269x300.png 269w\" sizes=\"auto, (max-width: 299px) 100vw, 299px\" \/><\/figure><\/div>\n\n\n<p>DOOH\u5e83\u544a\u306f\u3001\u516c\u5171\u30b9\u30da\u30fc\u30b9\u3001\u5bc6\u96c6\u3057\u305f\u5e02\u8857\u5730\u3001\u9ad8\u901f\u9053\u8def\u3001\u6c11\u9593\u306e\u4f1a\u5834\u306a\u3069\u3001\u5927\u5c0f\u3055\u307e\u3056\u307e\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u3001\u307b\u307c\u3042\u3089\u3086\u308b\u5f62\u3084\u5927\u304d\u3055\u3067\u898b\u304b\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u6700\u3082\u4e00\u822c\u7684\u306a\u5c4b\u5916\u7528\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3068\u305d\u306e\u4f7f\u7528\u65b9\u6cd5\u3001\u305d\u3057\u3066\u305d\u308c\u305e\u308c\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u6700\u3082\u597d\u307e\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\u3092\u898b\u3066\u307f\u3088\u3046\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u3088\u304f\u4f7f\u308f\u308c\u308bDOOH\u7528\u8a9e<\/strong><\/p>\n\n\n\n<p>\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\u3067\u3088\u304f\u4f7f\u308f\u308c\u308b\u7528\u8a9e\u3092\u898b\u3066\u307f\u3088\u3046\u3002<\/p>\n\n\n\n<p>\u30a2\u30a6\u30c8\u30cd\u30c3\u30c8\/OOH\u30e1\u30c7\u30a3\u30a2\u306e\u4eca\u5f8c\u306e\u52d5\u5411<\/p>\n\n\n\n<p><strong>\u30e2\u30d0\u30a4\u30eb\u30fb\u30a4\u30f3\u30c6\u30b0\u30ec\u30fc\u30b7\u30e7\u30f3<\/strong><\/p>\n\n\n\n<p>\u30e2\u30d0\u30a4\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306bDOOH\u3092\u52a0\u3048\u308b\u3068\u3001\u8996\u8074\u8005\u30ea\u30fc\u30c1\u304c303\uff05\u5897\u52a0\u3059\u308b\u3002 \u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u306f\u3001DOOH\u5e83\u544a\u306e\u63b2\u8f09\u5834\u6240\u306b\u57fa\u3065\u3044\u3066\u3001\u4e8b\u524d\u306b\u5b9a\u7fa9\u3055\u308c\u305f\u7279\u5b9a\u306e\u5730\u7406\u7684\u306a\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u306b\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u8981\u3059\u308b\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u304cDOOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u3042\u3089\u304b\u3058\u3081\u6c7a\u3081\u3089\u308c\u305f\u534a\u5f84\u5185\u306b\u5165\u308b\u3068\u3001\u305d\u306e\u5730\u57df\u306eDOOH\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u9023\u3059\u308b\u7279\u5b9a\u306e\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u3092\u30c8\u30ea\u30ac\u30fc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u3053\u306e\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u5e83\u544a\u30b9\u30bf\u30a4\u30eb\u306f\u3001\u6700\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30a8\u30ea\u30a2\u306e\u307f\u306b\u5e83\u544a\u914d\u4fe1\u3092\u9650\u5b9a\u3059\u308b\u3053\u3068\u3067\u5e83\u544a\u8cbb\u3092\u524a\u6e1b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u4f01\u696d\u306b\u95a2\u9023\u3059\u308b\u30a8\u30ea\u30a2\u30671\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u8907\u6570\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306e\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u9ad8\u3081\u308b\u53ef\u80fd\u6027\u3092\u79d8\u3081\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p><strong>\u30c7\u30fc\u30bf\u4e3b\u5c0e  <\/strong><\/p>\n\n\n\n<p>\u30c7\u30fc\u30bf\u306e\u9032\u6b69\u3068\u6700\u8fd1\u306e\u30c7\u30fc\u30bf\u6599\u91d1\u306e\u4f4e\u4e0b\u306b\u3088\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306f\u3042\u3089\u3086\u308b\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u3088\u308a\u8eab\u8fd1\u306a\u3082\u306e\u3068\u306a\u3063\u3066\u3044\u308b\u3002 OOH\u5e83\u544a\u30c7\u30fc\u30bf\u306f\u3001\u5927\u624b\u4f01\u696d\u3060\u3051\u3067\u306a\u304f\u3001\u5c0f\u898f\u6a21\u4f01\u696d\u306b\u3068\u3063\u3066\u3082\u3001\u7279\u5b9a\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u306a\u304c\u3089\u3001\u3088\u308a\u591a\u304f\u306e\u4eba\u3005\u306b\u30ea\u30fc\u30c1\u3059\u308b\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3059\u308b\u3002 \u8996\u8074\u8005\u306e\u52d5\u304d\u3001\u8cb7\u3044\u7269\u7fd2\u6163\u3001\u55dc\u597d\u306b\u57fa\u3065\u304d\u3001\u8996\u8074\u8005\u3092\u7406\u89e3\u3059\u308b\u3002 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u6d88\u8cbb\u8005\u304c\u3069\u3053\u306b\u884c\u304d\u3001\u3069\u306e\u3088\u3046\u306b\u6642\u9593\u3092\u8cbb\u3084\u3057\u3001\u8cb7\u3044\u7269\u306e\u65c5\u3092\u901a\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u7d4c\u8def\u3092\u305f\u3069\u308b\u306e\u304b\u3092\u6df1\u304f\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002<\/p>\n\n\n\n<p><strong>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"1024\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-9-410x1024.png\" alt=\"\" class=\"wp-image-6008\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-9-410x1024.png 410w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-9-120x300.png 120w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-9.png 640w\" sizes=\"auto, (max-width: 410px) 100vw, 410px\" \/><\/figure><\/div>\n\n\n<p>\u4eca\u5f8c\u306eDOOH\u306b\u671f\u5f85\u3059\u308b\u3053\u3068\u306f\uff1f<\/p>\n\n\n\n<p>\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u767a\u751f\u3092\u901a\u3058\u3066\u3001\u30c7\u30b8\u30bf\u30ebOOH\u5e83\u544a\u306e\u9818\u57df\u3067\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u52d5\u304d\u306e\u7406\u89e3\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u73fe\u5b9f\u306e\u72b6\u6cc1\u3068\u306e\u95a2\u9023\u3065\u3051\u3001\u3055\u3089\u306b\u306f\u30c7\u30b8\u30bf\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u3063\u3066\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7d44\u3093\u3067\u30e1\u30c7\u30a3\u30a2\u3092\u8cfc\u5165\u3059\u308b\u306a\u3069\u3001\u591a\u304f\u306e\u5909\u5316\u3084\u30b7\u30d5\u30c8\u304c\u8d77\u3053\u3063\u305f\u3002 \u4eca\u5f8c\u6570\u5e74\u9593\u306f\u3001\u54c1\u8cea\u3001\u95a2\u9023\u6027\u3001\u5275\u9020\u6027\u3001\u30c7\u30fc\u30bf\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u4ed8\u52a0\u3057\u305f\u30bb\u30af\u30bf\u30fc\u306e\u7d99\u7d9a\u7684\u306a\u6210\u9577\u3068\u5909\u9769\u304c\u671f\u5f85\u3055\u308c\u308b\u3002<\/p>\n\n\n\n<p>Moving Walls\u306f\u3001\u6771\u5357\u30a2\u30b8\u30a2\u3001\u30a4\u30f3\u30c9\u3001\u897f\u30a2\u30d5\u30ea\u30ab\u3001\u30a2\u30e1\u30ea\u30ab\u5927\u9678\u306b\u62e0\u70b9\u3092\u6301\u3064\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u5e83\u544a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3067\u3042\u308b\u3002 \u4f4d\u7f6e\u60c5\u5831\u30e1\u30c7\u30a3\u30a2\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b\u30af\u30e9\u30a6\u30c9\u30d9\u30fc\u30b9\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 \u5f53\u793e\u306f\u3001<a href=\"https:\/\/www.campaignasia.com\/article\/moving-walls-patents-ooh-measurement-system\/461010\">\u7c73\u56fd\u7279\u8a31<\/a>\u306e\u30de\u30eb\u30c1\u30bb\u30f3\u30b5\u30fc\u6e2c\u5b9a\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3057\u305f\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001Moving Audiences\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u3002 \u3053\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30a2\u30a6\u30c8\u30aa\u30d6\u30db\u30fc\u30e0\u5e83\u544a\u3068\u30cf\u30a4\u30d1\u30fc\u30ed\u30fc\u30ab\u30eb\u30fb\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u306e\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3001\u30d0\u30a4\u30a4\u30f3\u30b0\u3001\u691c\u8a3c\u3001\u5206\u6790\u3092\u63d0\u4f9b\u3059\u308b\u3002 Moving Audiences\u306f\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3001\u30de\u30ec\u30fc\u30b7\u30a2\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3001\u30d5\u30a3\u30ea\u30d4\u30f3\u3001\u30a4\u30f3\u30c9\u3001\u30ca\u30a4\u30b8\u30a7\u30ea\u30a2\u3092\u542b\u3080\u3044\u304f\u3064\u304b\u306e\u5e02\u5834\u3067\u5c55\u958b\u3055\u308c\u3066\u304a\u308a\u3001\u3069\u306e\u3088\u3046\u306a\u30a2\u30a6\u30c8\u30aa\u30d6\u30db\u30fc\u30e0\u5728\u5eab\u7ba1\u7406\u3084\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3082\u72ec\u7acb\u3057\u3066\u63a5\u7d9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n\n\n<p><strong>\u30e0\u30fc\u30d3\u30f3\u30b0\u30fb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f53\u9a13\u3057\u3088\u3046<\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.movingwalls.com\/ja\/book-a-demo\/\">\u4eca\u3059\u3050\u30c7\u30e2\u3092\u3054\u4e88\u7d04\u304f\u3060\u3055\u3044\uff01<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u767a\u751f\u306f\u3001OOH\u696d\u754c\u306b\u6280\u8853\u7684 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ja\/blog\/everything-you-need-to-know-about-out-of-home-advertising-post-pandemic\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from 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