{"id":9424,"date":"2023-09-06T08:23:08","date_gmt":"2023-09-06T02:53:08","guid":{"rendered":"https:\/\/www.movingwalls.com\/case-studies\/mcdonalds-uses-dynamic-dooh-to-unlock-deals-based-on-real-time-weather-conditions-in-the-philippines\/"},"modified":"2023-12-01T12:21:46","modified_gmt":"2023-12-01T06:51:46","slug":"mcdonalds-uses-dynamic-dooh-to-unlock-deals-based-on-real-time-weather-conditions-in-the-philippines","status":"publish","type":"case-studies","link":"https:\/\/www.movingwalls.com\/ja\/case-studies\/mcdonalds-uses-dynamic-dooh-to-unlock-deals-based-on-real-time-weather-conditions-in-the-philippines\/","title":{"rendered":"\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30afDOOH\u3067\u30d5\u30a3\u30ea\u30d4\u30f3\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u5929\u5019\u306b\u5fdc\u3058\u305fDO\u3092\u5b9f\u73fe"},"content":{"rendered":"\n<p>\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306f\u3001\u308f\u305a\u304b10\u65e5\u9593\u3067100\u4e07\u56de\u8fd1\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u7372\u5f97\u3057\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u5e97\u8217\u3078\u306e\u6765\u5e97\u8005\u6570\u30929\uff05\u5897\u52a0\u3055\u305b\u305f\u3002 \u30c0\u30a4\u30ca\u30df\u30c3\u30afDOOH\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30d7\u30ea\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3092\u30e9\u30a4\u30d6\u6c17\u8c61\u30c7\u30fc\u30bf\u3068\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306f\u30e6\u30fc\u30b6\u30fc\u3092\u60f9\u304d\u3064\u3051\u3001\u6642\u9593\u306b\u654f\u611f\u306a\u30aa\u30d5\u30a1\u30fc\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"McDonalds Uses Dynamic DOOH to Unlock Deals Based on Real-Time Weather Conditions in the Philippines\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/hUCE2HGCLZ8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30afDOOH\u3092\u6d3b\u7528\u3057\u3001\u30d5\u30a3\u30ea\u30d4\u30f3\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u5929\u5019\u306b\u57fa\u3065\u3044\u305f\u304a\u5f97\u306a\u60c5\u5831\u3092\u63d0\u4f9b<\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u30c1\u30e3\u30ec\u30f3\u30b8<\/strong> <\/h5>\n\n\n\n<p>\u30d5\u30a1\u30b9\u30c8\u30d5\u30fc\u30c9\u306e\u4e16\u754c\u7684\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308b\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u5929\u5019\u306b\u57fa\u3065\u3044\u305f\u7279\u5225\u306a\u300cCrave and Claim Deals\u300d\u3092\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3067\u63d0\u4f9b\u3059\u308b\u65b0\u3057\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u958b\u59cb\u3057\u305f\u3002 \u3053\u308c\u306f\u3001\u30d5\u30a3\u30ea\u30d4\u30f3\u304c\u3053\u308c\u304b\u3089\u6691\u3044\u65e5\u3005\u306b\u7a81\u5165\u3059\u308b\u306e\u3067\u3001\u9867\u5ba2\u304c\u6dbc\u3057\u304f\u904e\u3054\u305b\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u3060\u3002 \u3053\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u3053\u308c\u3089\u306e\u30aa\u30d5\u30a1\u30fc\u3092\u4f1d\u3048\u306a\u304c\u3089\u3082\u3001\u72b6\u6cc1\u306e\u5909\u5316\u306b\u5fdc\u3058\u3066\u306e\u307f\u30aa\u30d5\u30a1\u30fc\u3092\u660e\u3089\u304b\u306b\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u305f\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u76ee\u7684<\/strong> <\/h5>\n\n\n\n<p>\u3053\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5730\u57df\u306e\u5929\u6c17\u306b\u5408\u308f\u305b\u3066\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3067\u3059\u3067\u306b\u5b9f\u65bd\u3055\u308c\u3066\u3044\u308b\u3002 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u7684\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3053\u308c\u3089\u306e\u30aa\u30d5\u30a1\u30fc\u3092\u30c1\u30a7\u30c3\u30af\u3055\u305b\u3001\u5229\u7528\u3055\u305b\u308b\u3053\u3068\u3060\u3063\u305f\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u89e3\u6c7a\u7b56<\/strong> <\/h5>\n\n\n\n<p>OOH\uff08\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff09\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u30aa\u30d5\u30a1\u30fc\u3092\u4f1d\u3048\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u30aa\u30d5\u30a1\u30fc\u3092\u30c1\u30a7\u30c3\u30af\u3055\u305b\u308b\u306e\u306b\u7406\u60f3\u7684\u306a\u30de\u30b9\u30ea\u30fc\u30c1\u5a92\u4f53\u3060\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u305f\u3002 \u3053\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u305d\u306e\u4ee3\u7406\u5e97\u306f\u3001\u79c1\u305f\u3061Moving Walls Philippines\u3068\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7d44\u307f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30c7\u30b8\u30bf\u30ebOOH\uff08DOOH\uff09\u3092\u6d3b\u7528\u3057\u3001\u6d88\u8cbb\u8005\u304c\u300c\u6691\u3055\u3092\u5439\u304d\u98db\u3070\u3059\u300d\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u3001\u6c17\u6e29\u306e\u5909\u5316\u306b\u5fdc\u3058\u305f\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002 \u307e\u305f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u306f\u3001\u53d6\u5f15\u671f\u9593\u304c\u6570\u65e5\u3068\u77ed\u304b\u3063\u305f\u305f\u3081\u3001\u3053\u306e\u3088\u3046\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u306f\u7406\u60f3\u7684\u3060\u3063\u305f\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u30c7\u30fc\u30bf\u7d71\u5408\uff1a <\/strong><\/h5>\n\n\n\n<p>\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u73fe\u5730\u306e\u30e9\u30a4\u30d6\u5929\u6c17\u3001\u8907\u6570\u306e\u30c7\u30a3\u30fc\u30eb\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30017\u3064\u306e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u307e\u305f\u304c\u308b\u8907\u6570\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u306a\u3069\u3001\u3044\u304f\u3064\u304b\u306e\u70b9\u3092\u63c3\u3048\u308b\u5fc5\u8981\u304c\u3042\u3063\u305f\u3002 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f<a href=\"https:\/\/www.movingwalls.com\/ja\/\" target=\"_blank\" rel=\"noopener\" title=\"MAX\">Moving Audience<\/a>\uff08MAX\uff09\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3058\u3066\u5b9f\u65bd\u3055\u308c\u3001\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30b6\u30fc\u30d5\u30a3\u30fc\u30c9\u306b\u63a5\u7d9a\u3057\u3001\u30ab\u30b9\u30bf\u30e0\u5e83\u544a\u914d\u4fe1\u30eb\u30fc\u30eb\u3092\u4f5c\u6210\u3057\u305f\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u7d50\u679c<\/strong><\/h5>\n\n\n\n<p> DOOH\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30d7\u30ea\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3068\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u6c17\u8c61\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u306f\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306e\u300cCrave and Claim Deals\u300d\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u3002 \u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u308f\u305a\u304b10\u65e5\u9593\u3067100\u4e07\u56de\u8fd1\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u9054\u6210\u3057\u305f\u3002 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5185\u306e\u6700\u9069\u5316\u306b\u3088\u308a\u3001\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u6e2c\u5b9a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u5f53\u521d\u306e\u4e88\u6e2c\u3088\u308a152\uff05\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Moving Audience Xchange (MAX)\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u3088\u308b\u6226\u7565\u7684\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1a <\/strong><\/h5>\n\n\n\n<p>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001MAX\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u5f37\u529b\u306a\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3001\u6b63\u78ba\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u6226\u7565\u7684\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3092\u884c\u3044\u307e\u3057\u305f\u3002 MAX\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u4e3b\u306b\u6210\u4eba\u8996\u8074\u8005\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u305f\u3002 \u3053\u306e\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u671b\u307e\u3057\u3044\u6d88\u8cbb\u8005\u5c64\u3068\u52b9\u679c\u7684\u306b\u5171\u9cf4\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u3068\u95a2\u9023\u6027\u304c\u6700\u5927\u5316\u3055\u308c\u305f\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u6226\u7565\u7684\u30d6\u30e9\u30f3\u30c9\u62e0\u70b9 <\/strong><\/h5>\n\n\n\n<p>\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u671f\u9593\u4e2d\u306b\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306e\u5e97\u8217\u306b\u6765\u5e97\u3057\u305f\u5e83\u544a\u3092\u898b\u305f\u8996\u8074\u8005\u304c9\uff05\u5897\u52a0\u3057\u305f\u3002 \u3053\u308c\u306f\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306e\u5e97\u8217\u3067\u3082\u898b\u3089\u308c\u305f\u3001DOOH\u3067\u9732\u51fa\u3055\u308c\u305f\u30e2\u30d0\u30a4\u30eb\u6a5f\u5668\u3092\u89b3\u5bdf\u3059\u308b\u3053\u3068\u3067\u6e2c\u5b9a\u3055\u308c\u305f\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"459\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/IMG_20230502_152314-1-1-1024x459.jpg\" alt=\"\" class=\"wp-image-6965\" style=\"width:513px;height:230px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/IMG_20230502_152314-1-1-1024x459.jpg 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/IMG_20230502_152314-1-1-300x134.jpg 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/IMG_20230502_152314-1-1-768x344.jpg 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/IMG_20230502_152314-1-1-1536x688.jpg 1536w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/IMG_20230502_152314-1-1.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/MCDO_MCDO_BagongIlog_050323-25-1024x576.jpg\" alt=\"\" class=\"wp-image-6966\" style=\"width:407px;height:229px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/MCDO_MCDO_BagongIlog_050323-25-1024x576.jpg 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/MCDO_MCDO_BagongIlog_050323-25-300x169.jpg 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/MCDO_MCDO_BagongIlog_050323-25-768x432.jpg 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/MCDO_MCDO_BagongIlog_050323-25-1536x863.jpg 1536w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/MCDO_MCDO_BagongIlog_050323-25.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306f\u3001\u308f\u305a\u304b10\u65e5\u9593\u3067100\u4e07 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ja\/case-studies\/mcdonalds-uses-dynamic-dooh-to-unlock-deals-based-on-real-time-weather-conditions-in-the-philippines\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from \u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30afDOOH\u3067\u30d5\u30a3\u30ea\u30d4\u30f3\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u5929\u5019\u306b\u5fdc\u3058\u305fDO\u3092\u5b9f\u73fe<\/span><\/a><\/p>\n","protected":false},"featured_media":9696,"template":"","aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/case-studies\/9424"}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media\/9696"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media?parent=9424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}