{"id":9439,"date":"2023-06-02T09:56:28","date_gmt":"2023-06-02T04:26:28","guid":{"rendered":"https:\/\/www.movingwalls.com\/news\/open-source-ooh-audience-measurement-framework-unveiled-by-regional-advertising-leaders-aams-and-moving-walls-group\/"},"modified":"2023-12-01T15:26:49","modified_gmt":"2023-12-01T09:56:49","slug":"open-source-ooh-audience-measurement-framework-unveiled-by-regional-advertising-leaders-aams-and-moving-walls-group","status":"publish","type":"news","link":"https:\/\/www.movingwalls.com\/ja\/news\/open-source-ooh-audience-measurement-framework-unveiled-by-regional-advertising-leaders-aams-and-moving-walls-group\/","title":{"rendered":"\u30aa\u30fc\u30d7\u30f3\u30bd\u30fc\u30b9\u306eOOH\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6e2c\u5b9a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u5730\u57df\u5e83\u544a\u306e\u30ea\u30fc\u30c0\u30fc\u3001AAMS\u3068Moving Walls Group\u304c\u767a\u8868"},"content":{"rendered":"\n<p><\/p>\n\n<p 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<strong>\u3068\u3001\u30d1\u30d6\u30ea\u30b7\u30b9\u30fb\u30e1\u30c7\u30a3\u30a2\u306e\u56fd\u5185\u4e8b\u696d\u62c5\u5f53\u30de\u30cd\u30fc\u30b8\u30f3\u30b0\u30fb\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3001\u30a8\u30ec\u30a4\u30f3\u30fb\u30dd\u30fc\u6c0f\u306f\u8a9e\u3063\u305f\u3002<\/strong>.<\/p>\n\n<p class=\"has-text-align-left\">\u305d\u306e\u4e00\u65b9\u3067<strong>\u30e1\u30c7\u30a3\u30a2\u30d6\u30e9\u30f3\u30baAPAC\u306e\u30ea\u30b5\u30fc\u30c1\u90e8\u9580\u8cac\u4efb\u8005\u3067\u3042\u308b\u30af\u30ec\u30a4\u30b0\u30fb\u30cf\u30fc\u30f4\u30a7\u30a4\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u308b\u3002<\/strong> &#8220;\u898b\u308b\u6a5f\u4f1a &#8220;\u304b\u3089 &#8220;\u898b\u308b\u53ef\u80fd\u6027&#8221;\u3001\u3042\u308b\u3044\u306f &#8220;\u30a2\u30c6\u30f3\u30c6\u30a3\u30d6\u30fb\u30ea\u30fc\u30c1 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<strong>\u30b0\u30eb\u30fc\u30d7\u30a8\u30e0\u30d9\u30c8\u30ca\u30e0\u306e\u30c1\u30fc\u30d5\u30fb\u30a4\u30f3\u30d9\u30b9\u30c8\u30e1\u30f3\u30c8\u30fb\u30aa\u30d5\u30a3\u30b5\u30fc\u3001\u30cb\u30c6\u30a3\u30f3\u30fb\u30af\u30de\u30fc\u30eb\u306f\u3053\u3046\u8ff0\u3079\u305f\u3002<\/strong><\/p>\n\n<p class=\"has-text-align-left\"><strong>Talon OOH\u306eMD\uff08APAC\uff09\u3067\u3042\u308bMelanie Lindquist\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u305f\u3002<\/strong> 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<strong>\u30a8\u30f3\u30c8\u30ed\u30d4\u30a2\uff08\u30a2\u30af\u30bb\u30f3\u30c1\u30e5\u30a2\u5098\u4e0b\uff09\u306e\u30e1\u30c7\u30a3\u30a2\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\uff06\u6295\u8cc7\u90e8\u9580\u8cac\u4efb\u8005\u3001\u30a2\u30d3\u30ca\u30c3\u30b7\u30e5\u30fb\u30b5\u30d5\u3002<\/strong><\/p>\n\n<p class=\"has-text-align-left\">\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30fb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u304a\u3051\u308bDOOH\u306e\u4fe1\u983c\u6027\u3001\u8aac\u660e\u8cac\u4efb\u3001\u6709\u52b9\u6027\u3092\u524d\u9032\u3055\u305b\u308b\u6975\u3081\u3066\u91cd\u8981\u306a\u4e00\u6b69\u3068\u306a\u308b\u3002 DOOH\u306e\u7d71\u4e00\u901a\u8ca8\u3068\u696d\u754c\u5168\u4f53\u306e\u6e2c\u5b9a\u57fa\u6e96\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u3084\u5a92\u4f53\u793e\u306f\u900f\u660e\u6027\u3068\u4fe1\u983c\u3092\u80b2\u307f\u306a\u304c\u3089\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3002 &#8211; <strong>&#8211; Matterkind\u30de\u30ec\u30fc\u30b7\u30a2\u4ee3\u8868\u306e\u30df\u30ab\u30a8\u30e9\u30fb\u30bd\u30a4\u30b6\u3002<\/strong><\/p>\n\n<p class=\"has-text-align-left\">\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u63a8\u5968\u3055\u308c\u308b\u6e2c\u5b9a\u30e2\u30c7\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u306e\u4fe1\u983c\u6027\u3092\u5411\u4e0a\u3055\u305b\u3001\u696d\u754c\u3067\u691c\u8a3c\u3055\u308c\u305f\u30bd\u30fc\u30b9\u304b\u3089\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u8907\u6570\u306e\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u306b\u307e\u305f\u304c\u3063\u3066\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8a08\u753b\u30fb\u5b9f\u884c\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3092\u60f3\u5b9a\u3057\u3066\u3044\u308b\u3002<\/p>\n\n<p>\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308c\u3070\u3001\u4eca\u3059\u3050\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u307e\u3059 <a href=\"https:\/\/www.movingwalls.com\/ja\/ebooks\/outernet-dooh-impression-multiplier-ebook\/\" title=\"&#x30A2;&#x30A6;&#x30C8;&#x30CD;&#x30C3;&#x30C8;&#x306E;&#x529B;&#x3092;&#x89E3;&#x304D;&#x653E;&#x3064; 2023\">\u7121\u6599\u30b3\u30d4\u30fc\u306f\u3053\u3061\u3089\u3002<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2023\u5e745\u670831\u65e5 \u30de\u30ec\u30fc\u30b7\u30a2 \u4e16\u754c\u7684 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ja\/news\/open-source-ooh-audience-measurement-framework-unveiled-by-regional-advertising-leaders-aams-and-moving-walls-group\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from \u30aa\u30fc\u30d7\u30f3\u30bd\u30fc\u30b9\u306eOOH\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6e2c\u5b9a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u5730\u57df\u5e83\u544a\u306e\u30ea\u30fc\u30c0\u30fc\u3001AAMS\u3068Moving Walls Group\u304c\u767a\u8868<\/span><\/a><\/p>\n","protected":false},"featured_media":9239,"template":"","class_list":["post-9439","news","type-news","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/news\/9439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media\/9239"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ja\/wp-json\/wp\/v2\/media?parent=9439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}