{"id":12138,"date":"2023-06-01T16:52:08","date_gmt":"2023-06-01T11:22:08","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/ooh-101-%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-ooh-%ec%ba%a0%ed%8e%98%ec%9d%b8-%ec%b8%a1%ec%a0%95%ec%9d%84-%ec%9c%84%ed%95%9c-%ea%b0%80%ec%9d%b4%eb%93%9c\/"},"modified":"2023-12-18T15:25:49","modified_gmt":"2023-12-18T09:55:49","slug":"ooh-101-a-guide-to-successful-ooh-campaign-measurements","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ko\/blog\/ooh-101-a-guide-to-successful-ooh-campaign-measurements\/","title":{"rendered":"OOH 101: \uc131\uacf5\uc801\uc778 OOH \ucea0\ud398\uc778 \uce21\uc815\uc744 \uc704\ud55c \uac00\uc774\ub4dc"},"content":{"rendered":"\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"429\" height=\"267\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-25-1-1.png\" alt=\"\" class=\"wp-image-9884\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-25-1-1.png 429w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-25-1-1-300x187.png 300w\" sizes=\"(max-width: 429px) 100vw, 429px\" \/><\/figure><\/div>\n\n\n<p>\uc694\uc998 \ub9c8\ucf00\ud130\ub4e4\uc740 \ub354 \uc774\uc0c1 \ubbf8\ub514\uc5b4 \uacf5\uac04\uc744 \uc0ac\uace0 \uc2f6\uc5b4\ud558\uc9c0 \uc54a\uace0 \uccad\uc911\uc744 \uc0ac\uace0 \uc2f6\uc5b4\ud569\ub2c8\ub2e4. \ud2b9\ud788 \uc628\ub77c\uc778 \uad11\uace0 \uce21\uc815\uc758 \uc815\ud655\uc131\uc5d0 \ub300\ud55c \ucd5c\uadfc \ub17c\uc7c1\uc744 \uace0\ub824\ud560 \ub54c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc7a0\uc7ac \uace0\uac1d \uce21\uc815\uc5d0 \ub300\ud55c \ud544\uc694\uc131\uc774 \uc810\uc810 \ub354 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \ubbf8\ub514\uc5b4\ub294 \ucea0\ud398\uc778 \uacc4\ud68d, \uac70\ub798 \ubc0f \ud3c9\uac00\ub97c \uc704\ud574 \uc815\ud655\ud55c \uccad\uc911 \uce21\uc815 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc774 \uc810\uc5d0\uc11c\ub294 OOH\uac00 \uc55e\uc11c \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub300\ubd80\ubd84\uc758 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 OOH(Out-of-Home)\uac00 \uac00\uc7a5 \uc624\ub798\ub41c \ub9e4\uccb4\ub77c\ub294 \ub370 \ub3d9\uc758\ud558\uc9c0\ub9cc, \uc774\uac83\uc774 \uac00\uc7a5 \uc815\ud655\ud558\uac8c \uce21\uc815\ub418\ub294 \ub9e4\uccb4 \uc911 \ud558\ub098\ub77c\ub294 \uc0ac\uc2e4\uc744 \ubaa8\ub974\ub294 \uc0ac\ub78c\ub3c4 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uae00\ub85c\ubc8c \uc0b0\uc5c5 \ud45c\uc900<\/strong><\/p>\n\n\n\n<p>TV \uc678\uc5d0 \uc2dc\uccad\ub960 \uce21\uc815\uc5d0 \ub300\ud574 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ud1b5\uc6a9\ub418\ub294 \ud45c\uc900\uc744 \ud655\ub9bd\ud55c \uc720\uc77c\ud55c \ub9e4\uccb4\ub294 OOH\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud45c\uc900\uc740 \uae00\ub85c\ubc8c \uc5f0\uad6c \uae30\uad00\uc778 ESOMAR\uc758 \ud6c4\uc6d0\uc744 \ubc1b\uc558\uc73c\uba70 WFA(\uc138\uacc4 \uad11\uace0\uc8fc \uc5f0\ub9f9), EACA(\uc720\ub7fd \ud1b5\uc2e0 \uae30\uad00 \ud611\ud68c) \ubc0f 4A\uc640 \uac19\uc740 \ubaa8\ub4e0 \uc8fc\uc694 \uc5c5\uacc4 \uc774\ud574\uad00\uacc4\uc790\uc758 \uc2b9\uc778\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4. OOH \uc9c0\uce68\uc740 \uad6d\uc81c \ubc0f \uc9c0\uc5ed \ubaa8\ubc94 \uc0ac\ub840\uc640 \uc5f0\uad6c \ud45c\uc900\uc5d0 \ub300\ud55c \uacf5\ud1b5 \uae30\ubc18\uc744 \uc124\uc815\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \ucea0\ud398\uc778\uc744 \uc9c8\uc11c \uc788\uac8c \uce21\uc815\ud558\ub294 \uac83\uc740 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \ud504\ub85c\uc138\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 \ubcf4\ub2e4 \uc815\ud655\ud55c \ub370\uc774\ud130\uc640 \uc815\ubcf4\uac00 \uc218\uc9d1\ub418\ub3c4\ub85d \ucea0\ud398\uc778 \ubc30\ud3ec \uc804, \ub3c4\uc911, \ud6c4\uc5d0. \uc774\uc81c \uad11\uace0\uc8fc\ub294 OOH \uccad\uc911 \uc774\ub3d9\uc5d0 \ub300\ud55c \uc815\uad50\ud55c \uadf8\ub9bc\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ucea0\ud398\uc778 \uc804: \uad00\uac1d \uce21\uc815<\/strong><\/p>\n\n\n\n<p><strong><em>\uc778\uad6c<\/em><\/strong><\/p>\n\n\n\n<p>\ucea0\ud398\uc778 \uc131\uacf5\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uce21\uc815\ud558\ub294 \uc5f4\uc1e0\ub294 \ud6a8\uacfc\uc801\uc778 <a href=\"https:\/\/www.movingwalls.com\/ko\/measurement\/\" target=\"_blank\" rel=\"noopener\" title=\"\uad00\uac1d \uce21\uc815 \uc2dc\uc2a4\ud15c\">\uccad\uc911 \uce21\uc815 \uc2dc\uc2a4\ud15c<\/a>\uc744 \uac16\ucd94\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \ucea0\ud398\uc778\uc758 \uba85\ud655\ud55c \uc778\uad6c \ubc94\uc704\ub97c \uc815\uc758\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774 \ud504\ub85c\uc138\uc2a4\ub97c \ub354\uc6b1 \uac15\ud654\ud558\ub824\uba74 \uc218\uc6a9 \uac00\ub2a5\ud558\uace0 \uad00\ub828\uc131 \uc788\ub294 \ucd9c\ucc98\uc758 \uc601\uc5ed\uc5d0\uc11c \ucea0\ud398\uc778 \uc608\uce21\uc774 \uc774\ub8e8\uc5b4\uc838\uc57c \ud569\ub2c8\ub2e4. \uc774 \uce21\uc815\uc758 \uc8fc\uc694 \uc694\uc18c\ub294 \ub354 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uad11\uace0\ub97c \ubcf4\ub3c4\ub85d \ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc608\ub97c \ub4e4\uc5b4, \uad00\uad11 \uba85\uc18c \uc9c0\uc5ed\uc5d0 \ubc30\uce58\ub41c \uc5ec\ud589 \ube0c\ub79c\ub4dc\uc758 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ub354 \ub098\uc740 \uace0\uac1d \uc774\ub3d9 \uce21\uc815\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud574\ub2f9 \uc9c0\uc5ed\uc758 \uac70\uc8fc\uc790, \uad11\uace0 \uc9c0\uc5ed\uc73c\ub85c \uc774\uc0ac\ud558\uac70\ub098 \uad11\uace0 \uc9c0\uc5ed\uc744 \ud1b5\uacfc\ud558\ub294 \uc0ac\ub78c\ub4e4\ub3c4 \uce21\uc815 \uc2dc\uc2a4\ud15c\uc758 \uc801\uc6a9\uc744 \ubc1b\uc544\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub178\ub825\uc740 \uaddc\ubaa8\ub97c \ub354 \ud070 \uc9c0\ub9ac\uc801 \uc601\uc5ed \ub2e8\uc704\ub85c \uc774\ub3d9\ud558\uc5ec \uce21\uc815 \ud504\ub85c\uc138\uc2a4\uc5d0 \ub300\ud55c \ub354 \ub9ce\uc740 \uc18c\ube44\uc790 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c \uc774 <a href=\"https:\/\/www.movingwalls.com\/ko\/targeting\/\" target=\"_blank\" rel=\"noopener\" title=\"OOH \ud0c0\uac9f\ud305 \uc194\ub8e8\uc158\">\uc815\ubcf4\ub294 \ub9c8\ucf00\ud130\uac00 \ub300\uc0c1 \uace0\uac1d \uc138\ubd84\ud654<\/a>, \uc9c0\uc624\ud39c\uc2f1, \uc18d\uc131 \ub610\ub294 \uc7ac\ud0c0\uac9f\ud305 \ubaa9\uc801\uc744 \ud1b5\ud574 \ub300\uc0c1 \uace0\uac1d\uc744 \uc2dd\ubcc4\ud558\ub294 \ub370 \uc0ac\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong><em>\uc774\ub3d9\uc131\/\uc774\ub3d9 \ud589\ub3d9<\/em><\/strong><\/p>\n\n\n\n<p>\ub9c8\ucf00\ud130\uac00 \uc778\uad6c\ub97c \ubd84\ub958\ud560 \ub54c \uc774\ub3d9\uc131 \ubd84\ub958 \ubaa9\ub85d\uc774\ub098 \uccad\uc911\uc758 \uc774\ub3d9 \uc720\ud615\ub3c4 \ud3ec\ud568\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc720\ud615\uc758 \uc774\ub3d9\uc740 \ub098\uc911\uc5d0 \ub354 \ub113\uc740 \uc9c0\ub9ac\uc801 \uc601\uc5ed\uc5d0\uc11c \ubaa8\ub4e0 \uc774\ub3d9\uc131\uc758 \uaddc\ubaa8\ub97c \ucd94\uc815\ud558\ub294 \ub370 \uc0ac\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub0b4\ubd80 \ub610\ub294 \ud1b5\ud574. \uc6c0\uc9c1\uc784\uc5d0\ub294 \uc5ec\ub7ec \uac00\uc9c0 \uc720\ud615\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc790\ub3d9\ucc28, \ud0dd\uc2dc, \uae30\ucc28, \ubc84\uc2a4, \ud398\ub9ac, \uc624\ud1a0\ubc14\uc774 \ub610\ub294 \ub3c4\ubcf4\ub85c.<\/p>\n\n\n\n<p>\ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \ud0c0\uac9f \uc704\uce58 \ubc94\uc704\ub97c \uc815\uc758\ud55c \ud6c4 \ud574\ub2f9 \uc9c0\uc5ed\uc5d0 \ub530\ub77c \uc778\uad6c\uc758 \uc774\ub3d9 \ud328\ud134\uc744 \ucd94\uac00\ub85c \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub300\uc0c1 \uc704\uce58\uac00 \ub3c4\uc2dc \uc9c0\uc5ed\uc778 \uacbd\uc6b0 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \ub3c4\uc2dc \uc9c0\uc5ed\uc758 \ub300\ubd80\ubd84\uc758 \uc0ac\ub78c\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uc774\ub3d9\ud558\ub294\uc9c0 \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub300\ubd80\ubd84\uc758 \uc0ac\ub78c\ub4e4\uc740 \ub300\uc911\uad50\ud1b5\uc744 \uc774\uc6a9\ud574 \uc774\ub3d9\ud569\ub2c8\ub2e4. \ub3c4\uc2dc \uc9c0\uc5ed\uc5d0\uc11c\ub294 \ubc84\uc2a4\ub098 \uae30\ucc28\uc5d0 \ub300\ud55c \uc811\uadfc\uc774 \uc6a9\uc774\ud558\ubbc0\ub85c \ubc84\uc2a4\ub098 \uae30\ucc28\uc5ed\uc5d0\uc11c \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc804\uac1c\ud558\ub294 \uac83\uc774 \ub354 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \uccad\uc911\uc758 \uc6c0\uc9c1\uc784\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uce21\uc815\ud568\uc73c\ub85c\uc368 \uc801\uc808\ud55c \uccad\uc911\uc774 \uc788\ub294 \uc62c\ubc14\ub978 \uc704\uce58\ub97c \uc2dd\ubcc4\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \ucea0\ud398\uc778 \ubc30\ud3ec\ub294 \uace0\ub3c4\ub85c \ud0c0\uac9f\ud305\ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ucea0\ud398\uc778 \uae30\uac04 \uc911: \ube44\uc988\ub2c8\uc2a4 \uaddc\uce59\uc744 \uc219\uc9c0\ud558\uc138\uc694<\/strong><\/p>\n\n\n\n<p><strong><em>\ud50c\ub808\uc774 \uc99d\uba85(PoP)<\/em><\/strong><\/p>\n\n\n\n<p>\ucea0\ud398\uc778 \uc131\uacf5\uc744 \uc774\ud574\ud558\ub824\uba74 \ub9c8\ucf00\ud130\uc5d0\uac8c \uc2e4\uc2dc\uac04 \uc9c0\ud45c\uac00 \uc81c\uacf5\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ud50c\ub808\uc774 \ub370\uc774\ud130 \uc99d\uac70\uac00 \uc5c6\uc73c\uba74 \ucc3d\uc758\uc131\uc774 \ubc1c\ud718\ub41c\ub2e4\ub294 \uc99d\uac70\ub3c4 \uc5c6\uace0 \uac80\uc99d\ud560 \uac83\ub3c4 \uc5c6\uae30 \ub54c\ubb38\uc5d0 \uc774\ub7ec\ud55c \uc778\uc0c1\uc740 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc758\ubbf8\uac00 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud45c\uc900\ud654\ub41c \ud50c\ub808\uc774 \uc99d\uba85 \ud504\ub808\uc784\uc6cc\ud06c\ub294 \ucea0\ud398\uc778\uc744 \ubc30\ud3ec\ud558\uae30 \uc804\uc5d0 \uba85\ud655\ud558\uac8c \uc815\uc758\ud558\uace0 \uc124\uba85\ud574\uc57c \ud569\ub2c8\ub2e4. \ub098\uc911\uc5d0 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \ucea0\ud398\uc778\uc758 \uc131\uacf5\uc744 \uce21\uc815\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uac83\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uae30\uc220\uc801 \ubb38\uc81c\uac00 \ubd88\uac00\ud53c\ud558\uae30 \ub54c\ubb38\uc5d0 \uc77c\ubd80 \uad11\uace0\uc8fc\ub294 \uc7ac\uc0dd \ub85c\uadf8\uc5d0 \ub300\ud55c \uc81c3\uc790 \uac10\uc0ac\ub098 \ub514\uc2a4\ud50c\ub808\uc774\uc5d0\uc11c \uc7ac\uc0dd\ub418\ub294 \ub0b4\uc6a9\uc744 \uc678\ubd80\uc801\uc73c\ub85c \uae30\ub85d\ud558\ub294 \uc678\ubd80 \uce74\uba54\ub77c \ub4f1\uc744 \ud1b5\ud574 \uc7ac\uc0dd \uc99d\uba85\uc744 \uc704\ud55c \ucd94\uac00 \uce21\uc815\ud56d\ubaa9\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p>OOH \uc5c5\uacc4\uc758 PoP \ubcf4\uace0 \ubc0f \uac80\uc99d \uc0c1\ud0dc\ub294 \uc5ec\uc804\ud788 \ub2e4\uc591\ud569\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"329\" height=\"158\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-24.png\" alt=\"\" class=\"wp-image-6043\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-24.png 329w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-24-300x144.png 300w\" sizes=\"(max-width: 329px) 100vw, 329px\" \/><\/figure><\/div>\n\n\n<p>\uc790\uccb4 \uac80\uc99d\uc740 \ud604\uc7ac OOH \ubd80\ubb38\uc5d0\uc11c \uc5ec\uc804\ud788 \ud070 \ubd80\ubd84\uc744 \ucc28\uc9c0\ud558\uc9c0\ub9cc, \uc0c8\ub85c\uc6b4 \uae30\uc220\uc774 \ub4f1\uc7a5\ud568\uc5d0 \ub530\ub77c \ucea0\ud398\uc778\uc744 \ub3c5\ub9bd\uc801\uc73c\ub85c \uac80\uc99d\ud558\uace0 \uc790\ub3d9\uc73c\ub85c \ubcf4\uace0\ud574\uc57c \ud560 \ud544\uc694\uc131\ub3c4 \ub192\uc544\uc9c8 \uac83\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc790\ub3d9\ud654\ub418\uace0 \ud22c\uba85\ud55c \ubcf4\uace0 \ud504\ub85c\uc138\uc2a4\ub97c \uc218\uc6a9\ud558\uae30 \uc704\ud574 \uc7ac\uc815\ube44\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong><em>KPI \uce21\uc815<\/em><\/strong><\/p>\n\n\n\n<p>\uba85\ud655\ud55c KPI\ub97c \uc815\uc758\ud558\uba74 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \ud310\ub2e8\ud558\ub294 \ub370\uc5d0\ub3c4 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4, \uc720\ub3d9\uc778\uad6c, \uc628\ub77c\uc778 \ud2b8\ub798\ud53d, \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc601\ud5a5\ub825\uc740 OOH \ucea0\ud398\uc778\uc744 \uce21\uc815\ud558\ub294 \ud575\uc2ec \uc694\uc18c \uc911 \uc77c\ubd80\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><em>\ube0c\ub79c\ub4dc \uad11\uace0<\/em>\ud6a8\uacfc\ub294 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uace0\uac1d \uc778\uc9c0\ub3c4\uc640 \uc778\uc9c0\ub3c4\uc5d0 \uae0d\uc815\uc801\uc778 \ubcc0\ud654\ub97c \uac00\uc838\uc635\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \ube0c\ub79c\ub4dc \uad11\uace0\ud6a8\uacfc\ub97c KPI\ub85c \uc124\uc815\ud558\uc5ec \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \uc27d\uac8c \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c <em>\uc720\ub3d9\uc778\uad6c<\/em>\uc758 \uc99d\uac00, \uc989 \ud2b9\uc815 \uc704\uce58\ub098 \ub9e4\uc7a5\uc744 \uc2e4\uc81c\ub85c \ubc29\ubb38\ud558\ub294 \uac83\ub3c4 \ub9c8\ucf00\ud130\uac00 \ucea0\ud398\uc778 \ud6a8\uacfc\ub97c \uce21\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub610\ud55c, \ucea0\ud398\uc778 \ub178\ucd9c \uc2dc \uae30\uae30 \ubc29\ubb38 \uc704\uce58\ub97c \ud30c\uc545\ud558\uace0 \ucd94\uc801\ud558\uc5ec \uc704\uce58 \ub370\uc774\ud130\ub97c \ud1b5\ud574 \uc2dd\ubcc4\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud130\ub294 \uc790\uc2e0\uc758 \ucea0\ud398\uc778\uc774 \uccad\uc911\uc758 \ud589\ub3d9\uc5d0 \uc131\uacf5\uc801\uc73c\ub85c \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \uc54c \uc218 \uc788\ub294 \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c \ub9e4\uc7a5 \ubc29\ubb38.<\/p>\n\n\n\n<p>\uc18c\uc15c \ubbf8\ub514\uc5b4 \uc571\uc774\ub098 \ubaa8\ubc14\uc77c \uc7a5\uce58\uc758 <em>\uc18c\uc15c \ud2b8\ub798\ud53d<\/em>, \uace0\uc720 \ud574\uc2dc\ud0dc\uadf8, \uc704\uce58 \ub370\uc774\ud130\uc758 \uc99d\uac00\ub294 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \uccad\uc911\uc774 OOH \uad11\uace0\ub97c \ubcf8 \ud6c4 \uc18c\uc15c \uc0c1\ud638 \uc791\uc6a9\uc774 \ubc1c\uc0dd\ud588\ub294\uc9c0 \uc5ec\ubd80\ub97c \ud310\ub2e8\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. <\/p>\n\n\n\n<p><strong>\ucea0\ud398\uc778 \uc774\ud6c4: OOH\uc758 \uc601\ud5a5\ub825 \ud655\ub300<\/strong><\/p>\n\n\n\n<p><strong><em>\uc774\ub3d9\ud558\ub294<\/em><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"299\" height=\"199\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/06\/image-26.png\" alt=\"\" class=\"wp-image-6045\"\/><\/figure><\/div>\n\n\n<p>\uc131\uacf5\uc801\uc778 OOH \ucea0\ud398\uc778\uc740 \ud56d\uc0c1 \uc2e4\uc81c \uc138\uacc4\uc640 \uac00\uc0c1 \uc138\uacc4 \ubaa8\ub450\uc5d0\uc11c \uc18c\ube44\uc790\ub97c \ud1b5\ud569\ud558\uace0 \ucc38\uc5ec\uc2dc\ud0a4\ub294 \uac83\uc785\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uc7a5\uce58 \uae30\uc220\uc740 \uc6b0\ub9ac \uc77c\uc0c1 \uc0dd\ud65c\uc5d0\uc11c \ub9e4\uc6b0 \uac15\ub825\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc740 \ud558\ub8e8\uc5d0 20\ubc88 \uc774\uc0c1 \ud734\ub300\ud3f0\uc744 \ubd05\ub2c8\ub2e4. Nielsen \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \uc2a4\ub9c8\ud2b8\ud3f0 \uc0ac\uc6a9\uc790\uc758 66%\uac00 OOH \uad11\uace0\ub97c \ubcf8 \ud6c4 \uc77c\uc885\uc758 \uc628\ub77c\uc778 \ud589\ub3d9\uc744 \ucde8\ud588\uc2b5\ub2c8\ub2e4. \uac80\uc0c9 \ubcf8\ub2a5\uc740 \ubb3c\ub9ac\uc801 \uacf5\uac04\uc5d0\uc11c \ucd09\ubc1c\ub418\uba70 OOH\uac00 \uc0ac\ub78c\ub4e4\uc744 \uc791\uc740 \ub514\uc9c0\ud138 \ud654\uba74\uc73c\ub85c \uc131\uacf5\uc801\uc73c\ub85c \uc720\ub3c4\ud55c\ub2e4\ub294 \uac83\uc744 \uc99d\uba85\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucea0\ud398\uc778\uc744 \ubc30\ud3ec\ud55c \ud6c4 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \ubaa8\ubc14\uc77c \uc571\uacfc \uc6f9 \uc571\uc744 \ud1b5\ud574 \uc0c1\ud669\uc5d0 \ub9de\ub294 \ubaa8\ubc14\uc77c \ucf58\ud150\uce20 \uc804\ub2ec\uc744 \ud655\uc7a5\ud558\uc5ec \uad11\uace0 \uba54\uc2dc\uc9c0\ub97c \uc99d\ud3ed\uc2dc\ucf1c\uc57c \ud569\ub2c8\ub2e4. \ucd94\uac00 \uc815\ubcf4\ub85c \uc5f0\uacb0\ub420 \uc218 \uc788\ub294 \ub9c1\ud06c\ub098 QR \ucf54\ub4dc\uc640 \uac19\uc740 \ud130\uce58\ud3ec\uc778\ud2b8\ub294 \uc18c\ube44\uc790\uac00 \uc27d\uac8c \uc811\uadfc\ud560 \uc218 \uc788\ub3c4\ub85d \uad11\uace0 \ucea0\ud398\uc778\uc5d0 \ud3ec\ud568\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>OOH \ucea0\ud398\uc778\uc758 \ubaa8\ub4e0 \uc815\ubcf4\ub97c \uad00\uac1d\uc774 \ud55c \ubc88\uc5d0 \ud3ec\ucc29\ud558\ub294 \uac83\uc740 \ubd88\uac00\ub2a5\ud558\uae30 \ub54c\ubb38\uc5d0 \ubaa8\ubc14\uc77c \uae30\uae30\ub85c \uc815\ubcf4 \uc804\ub2ec\uc744 \ud655\ub300\ud568\uc73c\ub85c\uc368 \uc774\ub3d9 \uc911\uc778 \uad00\uac1d\uc774 \ub354 \uc27d\uac8c \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc9d1\uc774\ub098 \uc0ac\ubb34\uc2e4\uc5d0\uc11c \ucea0\ud398\uc778\uc744 \ub2e4\uc2dc \uac80\ud1a0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc608\ub97c \ub4e4\uc5b4, \uc778\uc1c4 \ub610\ub294 \ub514\uc9c0\ud138 \ub514\uc2a4\ud50c\ub808\uc774\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc544\ud2f0\uc2a4\ud2b8\uc758 \ucf58\uc11c\ud2b8\ub97c \ud64d\ubcf4\ud560 \uc218 \uc788\uc73c\uba70, \ubaa8\ubc14\uc77c \uad6c\uc131 \uc694\uc18c\ub97c \uc0ac\uc6a9\ud558\uba74 \uc18c\ube44\uc790\ub294 \uacc4\uc18d \uac78\uc5b4\uac00\uba74\uc11c \ud2f0\ucf13\uc744 \uad6c\ub9e4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ubaa8\ubc14\uc77c \uc9c0\uc624\ud39c\uc2f1\uc740 \ub610\ud55c \ub3d9\uc77c\ud55c \ucd08\uc9c0\uc5ed \uc601\uc5ed \ub0b4\uc5d0\uc11c \uccad\uc911\uc758 \uc2a4\ub9c8\ud2b8\ud3f0\uc5d0 \ud574\ub2f9 \ubaa8\ubc14\uc77c \uad11\uace0\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 OOH\uc758 \uc601\ud5a5\ub825\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \uac00\uae4c\uc6b4 \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \uad11\uace0 \uba54\uc2dc\uc9c0\ub97c \uc9c1\uc811 \uc804\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc704\uce58 \ud65c\uc131\ud654\ub294 \ubaa8\ubc14\uc77c \uc9c0\uc624\ud39c\uc2f1\uc758 \uc0ac\uc6a9\uc744 \uadf9\ub300\ud654\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc8fc\uc694 \uc2dc\uc7a5\uc774\ub098 \uae30\ud0c0 \uc8fc\uc694 \uad00\uc2ec \uc9c0\uc810\uc744 \ud0c0\uac9f\ud305\ud558\uace0 \uc7ac\ud0c0\uac9f\ud305\uc744 \uc704\ud574 OOH \uc7a0\uc7ac \uace0\uac1d\uc744 \ubd84\ub958\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uc7a5\uce58\uc758 \uc704\uce58 \ud65c\uc131\ud654\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 OOH \ucea0\ud398\uc778\uc5d0 \uadfc\uc811\ud55c \uccad\uc911\uc744 \uc2dd\ubcc4\ud558\uace0 \ucd94\uac00\ub85c \ubaa8\ubc14\uc77c \uc7a5\uce58\ub85c \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \ubb3c\ub9ac\uc801 \ubbf8\ub514\uc5b4\uc640 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4\ub97c \ubaa8\ub450 \uc0ac\uc6a9\ud558\uc5ec \ub3d9\uc77c\ud55c \uc7a0\uc7ac \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud558\uace0 \ub3c4\ub2ec \ubc94\uc704\uc640 \ube48\ub3c4\ub97c \uac04\uc811\uc801\uc73c\ub85c \ub298\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc704\uce58\ub294 \uc608\uce21 \uc758\ub3c4\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc989, \uc7a0\uc7ac \uace0\uac1d\uc774 \uc5bc\ub9c8\ub098 \uac00\uae4c\uc774 \uac70\uc8fc\ud558\uac70\ub098 \uadfc\ubb34\ud558\ub294\uc9c0\uc5d0 \ub530\ub77c \ud55c \ub9e4\uc7a5\uc744 \ub2e4\ub978 \ub9e4\uc7a5\ubcf4\ub2e4 \ub354 \ub9ce\uc774 \ubc29\ubb38\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uacbd\uc6b0\uc785\ub2c8\ub2e4. \uc704\uce58\ub294 \ud604\uc7ac, \uc801\uc808\ud55c \uc2dc\uae30, \uac00\uc7a5 \uc911\uc694\ud55c \uacf3\uc5d0\uc11c \uc7a0\uc7ac\uace0\uac1d\uc758 \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \ubb38\ub9e5\uc0c1 \uad00\ub828\uc131 \uc788\ub294 \uad11\uace0\ub97c \ub9cc\ub4dc\ub294 \ub370 \ud544\uc218\uc801\uc778 \ub2e8\uc11c\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubaa8\ubc14\uc77c \uc9c0\uc624\ud39c\uc2f1\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud130\ub294 \uc7a0\uc7ac\uace0\uac1d \uc138\ubd84\ud654, \uc9c0\uc5ed \uc815\ubcf5, \uc9c0\uc5ed \ub18d\uc0ac, \uc18d\uc131, \ub9ac\ud0c0\uac9f\ud305 \ub4f1 \uc774 \ud504\ub85c\uc138\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ub2e4\ub978 \uc635\uc158\uc744 \uc120\ud0dd \ud574\uc81c\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul>\n<li><em>\uc7a0\uc7ac\uace0\uac1d \uc138\ubd84\ud654<\/em> \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc778\uad6c \ud1b5\uacc4, \ud0d0\uc0c9 \ud589\ub3d9 \ubc0f \uc704\uce58\ub97c \uae30\ubc18\uc73c\ub85c \ud0c0\uac9f \uace0\uac1d\uc758 \uc7a5\uce58\ub97c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><em>\uc9c0\uc5ed \uc815\ubcf5<\/em> \uacbd\uc7c1\uc0ac \uc704\uce58\ub97c \ubc29\ubb38\ud558\ub294 \ud0c0\uac9f\ud305 \uc7a5\uce58\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><em>\uc9c0\ub9ac\uc801 \ub18d\uc5c5<\/em>, \ubc18\uba74\uc5d0 \ub294 \uacfc\uac70\uc5d0 \ud2b9\uc815 \uc704\uce58\ub97c \ubc29\ubb38\ud55c \uc801\uc774 \uc788\ub294 \uc7a5\uce58\ub97c \ud0c0\uac9f\ud305\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><em>\uc18d\uc131<\/em>\uc740 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc5d0\uac8c \ub178\ucd9c\ub85c \uc81c\uacf5\ub418\uace0 \ub098\uc911\uc5d0 \ubb3c\ub9ac\uc801 \uc704\uce58\uc5d0 \uc785\ub825\ub41c \uc7a5\uce58\ub97c \uce21\uc815\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><em>\ub9ac\ud0c0\uac9f\ud305<\/em>\uc744 \uc0ac\uc6a9\ud558\uba74 \uc774\uc804\uc5d0 \ub178\ucd9c\ub85c \uc81c\uacf5\ub418\uc5c8\uac70\ub098 \uad11\uace0\uc5d0 \ucc38\uc5ec\ud55c \uc7a5\uce58\uc5d0 \ucd94\uac00 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p>OOH \ucea0\ud398\uc778\uc744 \ubaa8\ubc14\uc77c \uc9c0\uc624\ud39c\uc2f1 \ub610\ub294 \ubaa8\ubc14\uc77c \uad11\uace0 \ucea0\ud398\uc778\uacfc \uacb0\ud569\ud568\uc73c\ub85c\uc368 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc801\uc2dc\uc5d0 \uc801\uc808\ud55c \uc7a5\uc18c\uc5d0\uc11c \uc801\uc808\ud55c \uccad\uc911\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong><em>\uc0ac\ud68c\uc758<\/em><\/strong><\/p>\n\n\n\n<p>\uc18c\uc15c \ubbf8\ub514\uc5b4\uc640 OOH \ucea0\ud398\uc778\uc758 \ud1b5\ud569\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4\uac00 \uc18c\ube44\uc790 \uc0dd\ud65c\uc758 \uc77c\ubd80\uac00 \ub418\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ub354 \ub9ce\uc740 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \uc778\uc2dd\ud568\uc5d0 \ub530\ub77c \ub110\ub9ac \uc2e4\ud589\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc774\uc81c \uad11\uace0 \ucea0\ud398\uc778\uc758 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0 \uc5f0\uacb0\ud558\ub294 \uac83\uc744 \uac70\ubd80\ud569\ub2c8\ub2e4. \ud398\uc774\uc2a4\ubd81, \ud2b8\uc704\ud130, \uc720\ud29c\ube0c \ub4f1 \uc774\ub7ec\ud55c \ub178\ub825\uc744 \ud1b5\ud574 \uc18c\ube44\uc790\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub098 \uc81c\ud488\uc5d0 \uae30\uaebc\uc774 \ucc38\uc5ec\ud558\uac70\ub098 \uad6c\ub3c5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc989, \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc774\uc81c \uc774\ub7ec\ud55c \uc18c\ube44\uc790\uc5d0\uac8c \uc5c5\ub370\uc774\ud2b8\uc640 \ucf58\ud150\uce20\ub97c \ubcf4\ub0bc \uc218 \uc788\ub294 \uad8c\ud55c\uc744 \uac16\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc608\ub97c \ub4e4\uc5b4 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \uad11\uace0 \ucea0\ud398\uc778\uc5d0 \ud574\uc2dc\ud0dc\uadf8\ub97c \ub123\uc73c\uba74 \uc774\ub97c \ubcf8 \uc18c\ube44\uc790\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0\uc11c \ud574\ub2f9 \ud574\uc2dc\ud0dc\uadf8\ub97c \uac80\uc0c9\ud558\uace0 \ub098\uc911\uc5d0 \uc18c\uc15c \ud2b8\ub798\ud53d\uc744 \ub298\ub9b4 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4. \uc18c\uc15c \ud2b8\ub798\ud53d\uc758 \uc99d\uac00\ub294 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \ubcf4\ub2e4 \uc815\ud655\ud55c \uc18c\uc15c \ud504\ub85c\ud30c\uc77c\ub9c1\uc744 \uaddc\uc81c\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud504\ub85c\ud30c\uc77c\ub9c1\uc740 \uc18c\ube44\uc790\ub97c \uc911\uc2ec\uc73c\ub85c \uc21c\ud658\ud558\ub294 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc5d0\uac8c \ubcf4\ub2e4 \uc815\ud655\ud55c \uc18c\ube44\uc790 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ube0c\ub79c\ub4dc\ub098 \ucea0\ud398\uc778\uc774 \ub204\uad6c\uc5d0\uac8c, \uc5b4\ub514\uc11c \uc5b4\ub5bb\uac8c \uc218\uc2e0\ub418\ub294\uc9c0\uc5d0 \ub300\ud55c \uc815\ubcf4 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>OOH \ucea0\ud398\uc778\uc740 \uac80\uc0c9 \ud65c\uc131\ud654 \ube44\uc728\uc774 26% \ub354 \ub9ce\uc544 \ub77c\ub514\uc624 \ubc0f \uc778\uc1c4 \ub9e4\uccb4\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uc628\ub77c\uc778 \ud65c\uc131\ud654\ub97c \ucd09\uc9c4\ud588\uc2b5\ub2c8\ub2e4. \ub2d0\uc2a8 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 46%\ub294 \ucd94\uac00 \uc815\ubcf4\ub97c \ucc3e\uae30 \uc704\ud574 \uac80\uc0c9 \uc5d4\uc9c4\uc744 \uc0ac\uc6a9\ud588\uace0, 38%\ub294 \ud398\uc774\uc2a4\ubd81 \ud398\uc774\uc9c0\ub97c \ubc29\ubb38\ud558\uac70\ub098 \ud398\uc774\uc2a4\ubd81\uc5d0 \uba54\uc2dc\uc9c0\ub97c \uac8c\uc2dc\ud588\uace0, 23%\ub294 \ud2b8\uc704\ud130 \uba54\uc2dc\uc9c0\ub97c \uac8c\uc2dc\ud588\uace0, 25%\ub294 OOH \uad11\uace0 \ucea0\ud398\uc778\uc744 \ubcf8 \ud6c4 \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc5d0 \uac8c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \ubcf4\uace0\uc11c\ub294 \ub610\ud55c OOH\uac00 \ubaa8\ub4e0 \ubbf8\ub514\uc5b4 \uc720\ud615\uc5d0 \uac78\uccd0 Twitter \ubc0f Instagram \ud65c\uc131\ud654\uc5d0\uc11c \uac00\uc7a5 \ub192\uc740 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud558\uace0 \uc788\uc74c\uc744 \uac15\uc870\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>OOH \ubbf8\ub514\uc5b4\uc640 Facebook \uad11\uace0\ub97c \uacb0\ud569\ud558\ub294 \uac83\uc740 \uac15\ub825\ud55c \uad11\uace0 \uc811\uadfc \ubc29\uc2dd\uc784\uc774 \uc785\uc99d\ub418\uc5c8\uc2b5\ub2c8\ub2e4. Facebook\uc774 \uc758\ub8b0\ud558\uace0 Accenture\uac00 \uc2e4\uc2dc\ud55c \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc774 \uc870\ud569\uc744 \ud1b5\ud574 \ub3c4\ub2ec \ubc94\uc704\uac00 \ud655\ub300\ub418\uace0 \ub9e4\ucd9c\uc774 6% \uc99d\uac00\ud588\uc73c\uba70 \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \uc608\uc0c1\ubcf4\ub2e4 13% \ub354 \ud6a8\uc728\uc801\uc73c\ub85c \ub192\uc544\uc84c\uc2b5\ub2c8\ub2e4. OOH\uc640 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc758 \ud1b5\ud569\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \ud0d0\uc0c9 \ud589\ub3d9 \ubc0f \uc704\uce58 \ud65c\uc131\ud654\ub97c \uae30\ubc18\uc73c\ub85c \uc18c\ube44\uc790\uc758 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0 \uad00\ub828 \uad11\uace0\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub7ec\ub098 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucc38\uc5ec \ud655\ub300\uc758 \ud6a8\uacfc\ub294 \uc0ac\uc6a9\ub418\ub294 \ud615\uc2dd\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \ub2e8\ubc29\ud5a5 \ub610\ub294 \uc591\ubc29\ud5a5 \ud504\ub85c\uadf8\ub7a8.<\/p>\n\n\n\n<p>\ub2e8\ubc29\ud5a5 \ud504\ub85c\uadf8\ub7a8\uc740 OOH \ub514\uc2a4\ud50c\ub808\uc774\uc5d0 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ud45c\uc2dc\ud558\uac70\ub098 \uc628\ub77c\uc778\uc5d0\uc11c \ucf58\ud150\uce20\ub97c \ucc3e\uc744 \uc218 \uc788\ub294 \uc704\uce58\uc5d0 \ub300\ud55c \uc815\ubcf4\ub098 \uc9c0\uce68\uc744 \uc18c\ube44\uc790\uc758 \uc7a5\uce58\uc5d0 \ubcf4\ub0bc \uc218 \uc788\uc9c0\ub9cc \ud53c\ub4dc\ubc31\uacfc \uac19\uc740 \ucd94\uac00 \ucc38\uc5ec\ub294 \uc81c\uacf5\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ubc18\uba74 \uc591\ubc29\ud5a5 \ud504\ub85c\uadf8\ub7a8\uc740 \uc0ac\uc6a9\uc790\ub85c\ubd80\ud130 \ucf58\ud150\uce20\ub97c \ubc1b\uc544 \uc18c\ube44\uc790\uc640 \ub2e4\uc2dc \ud1b5\uc2e0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>OOH \ucea0\ud398\uc778\uc744 \uc591\ubc29\ud5a5 \ud504\ub85c\uadf8\ub7a8\uacfc \ud1b5\ud569\ud558\uba74 \ud53c\ub4dc\ubc31\uc774 \uc6f9\uc0ac\uc774\ud2b8, \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c \ub610\ub294 \uc0ac\uc6a9\uc790 \uc774\uba54\uc77c\ub85c \uc804\uc1a1\ub418\ubbc0\ub85c \ub354\uc6b1 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud53c\ub4dc\ubc31\uc744 \ubc14\ud0d5\uc73c\ub85c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc18c\ube44\uc790\uc758 \uacbd\ud5d8\uc744 \ubd84\uc11d\ud558\uace0 \ub098\uc911\uc5d0 \ub2e4\uc74c \ucea0\ud398\uc778\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc131\uacf5\uc774 \uae30\ub2e4\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/strong><\/p>\n\n\n\n<p>\uc624\ub298\ub0a0 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 OOH \uc0b0\uc5c5\uc5d0 \ub2e4\uc591\ud55c \uae30\uc220\uc744 \uac16\ucd94\uace0 \uc788\uc9c0\ub9cc \uc77c\ubd80\ub294 \uc5ec\uc804\ud788 OOH \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\uc640 \uc131\uacf5\uc744 \uc2dd\ubcc4\ud558\uace0 \uce21\uc815\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2e4\ud328\ub294 \uc8fc\ub85c \uce21\uc815 \ud504\ub85c\uc138\uc2a4\ub97c \uacc4\ud68d\ud558\uace0 \uc218\ud589\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc5f0\uad6c\uc640 \uc9c0\uc2dd\uc774 \ubd80\uc871\ud558\uc5ec \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc774 \uac00\uc774\ub4dc\ub77c\uc778\uc740 \ub9c8\ucf00\ud130\uac00 \uba85\ud655\ud55c \uccad\uc911 \uce21\uc815 \uc2dc\uc2a4\ud15c\uc744 \uc815\uc758\ud558\uace0 \ube44\uc988\ub2c8\uc2a4 \uaddc\uce59\uc744 \uc54c\uace0 OOH\uc758 \uc601\ud5a5\ub825\uc744 \ub2e4\ub978 \ucc44\ub110\ub85c \ud655\uc7a5\ud560 \uc218 \uc788\uc744 \ub54c \uc7ac\ud0dd \ud6a8\uacfc \uce21\uc815\uc774 \uc644\uc804\ud788 \ud65c\uc6a9\ub420 \uc218 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc774 \ud504\ub85c\uc138\uc2a4\uac00 OOH \ucea0\ud398\uc778 \ubc30\ud3ec \uc804, \ubc30\ud3ec \uc911, \ubc30\ud3ec \ud6c4\uc5d0 \uc21c\uc11c\ub300\ub85c \uc2e4\ud589\ub418\ubbc0\ub85c \ubcf4\ub2e4 \uc815\ud655\ud55c \ub370\uc774\ud130\uac00 \uc815\uc758\ub418\ubbc0\ub85c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc774\uc81c \uc625\uc678 \ucea0\ud398\uc778\uc744 \ubcf4\ub2e4 \uc815\ud655\ud558\uac8c \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc694\uc998 \ub9c8\ucf00\ud130\ub4e4\uc740 \ub354 \uc774\uc0c1 \ubbf8\ub514\uc5b4 \uacf5\uac04\uc744 \uc0ac\uace0 \uc2f6\uc5b4\ud558\uc9c0 \uc54a\uace0 \uccad\uc911\uc744 \uc0ac\uace0 \uc2f6\uc5b4\ud569\ub2c8\ub2e4. \ud2b9\ud788 \uc628\ub77c\uc778 \uad11\uace0 \uce21\uc815\uc758 \uc815\ud655\uc131\uc5d0 \ub300\ud55c \ucd5c\uadfc \ub17c\uc7c1\uc744 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/ooh-101-a-guide-to-successful-ooh-campaign-measurements\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from OOH 101: \uc131\uacf5\uc801\uc778 OOH \ucea0\ud398\uc778 \uce21\uc815\uc744 \uc704\ud55c \uac00\uc774\ub4dc<\/span><\/a><\/p>\n","protected":false},"featured_media":14657,"template":"","categories":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog\/12138"}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/14657"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/categories?post=12138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}