{"id":12146,"date":"2023-06-01T16:53:38","date_gmt":"2023-06-01T11:23:38","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/dooh-roi%eb%a5%bc-%ec%a0%95%ec%9d%98%ed%95%98%eb%8a%94-%ec%a7%80%ed%91%9c\/"},"modified":"2023-12-18T15:32:20","modified_gmt":"2023-12-18T10:02:20","slug":"the-metrics-that-define-dooh-roi","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ko\/blog\/the-metrics-that-define-dooh-roi\/","title":{"rendered":"DOOH ROI\ub97c \uc815\uc758\ud558\ub294 \uc9c0\ud45c"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\ubaa9\ucc28 \ud1a0\uae00\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/the-metrics-that-define-dooh-roi\/#DOOH%EC%9D%98_%ED%83%91%EC%9E%AC_%EA%B0%80%EC%B9%98\" >DOOH\uc758 \ud0d1\uc7ac \uac00\uce58<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/the-metrics-that-define-dooh-roi\/#%EC%8B%A4%EC%8B%9C%EA%B0%84_%EC%86%8C%EB%B9%84%EC%9E%90_%ED%83%80%EA%B2%9F%ED%8C%85\" >\uc2e4\uc2dc\uac04 \uc18c\ube44\uc790 \ud0c0\uac9f\ud305<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/the-metrics-that-define-dooh-roi\/#%EC%9C%84%EC%B9%98_%EA%B8%B0%EB%B0%98_%ED%83%80%EA%B2%9F%ED%8C%85\" >\uc704\uce58 \uae30\ubc18 \ud0c0\uac9f\ud305<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/the-metrics-that-define-dooh-roi\/#%ED%86%B5%ED%95%A9_%EB%A6%AC%ED%83%80%EA%B2%9F%ED%8C%85\" >\ud1b5\ud569 \ub9ac\ud0c0\uac9f\ud305<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\uad11\uace0 \uc138\uacc4\uc5d0\uc11c DOOH(Digital Out-of-Home)\ub294 \ub514\uc9c0\ud138 \ubc0f \uc18c\uc15c \uad11\uace0\uc640 \ud568\uaed8 \uc634\ub2c8\ucc44\ub110 \uc601\uc5ed\uc758 \ud45c\uc900\uc73c\ub85c \ub5a0\uc624\ub974\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc9d1 \ubc16\uc5d0\uc11c \ubcf4\ub0b4\ub294 \uc2dc\uac04\uc740 \uc18c\ube44\uc790\uac00 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ubc29\uc2dd\uacfc \uadf8\ub7ec\ud55c \uacb0\uc815\uc774 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubc1b\ub294\uc9c0\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uae30 \ub54c\ubb38\uc5d0 \uace0\uac1d \ud589\ub3d9\uc5d0 \ub300\ud55c \uc5f0\uad6c\ub294 DOOH\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ucd94\uc9c4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\uc640 \ud568\uaed8 \ud574\ub2f9 \ud589\ub3d9\uc744 \ud65c\uc6a9\ud558\uae30 \uc704\ud574 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud574\uc57c \ud560 \ud544\uc694\uc131\uc774 \ub300\ub450\ub429\ub2c8\ub2e4. \uc989, \uc2e4\uc81c \uc138\uacc4\uc758 \uc778\ud154\ub9ac\uc804\uc2a4\uc640 \ub370\uc774\ud130\uac00 \ucea0\ud398\uc778 \uc804\ub7b5\uc744 \uace0\uc548\ud558\ub294 \ub370 \ud544\uc218\uc801\uc778 \uc785\ub825\uc774 \ub41c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-27.png\" alt=\"\" class=\"wp-image-9814\" style=\"width:284px;height:284px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-27.png 600w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-27-300x300.png 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-27-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DOOH%EC%9D%98_%ED%83%91%EC%9E%AC_%EA%B0%80%EC%B9%98\"><\/span><strong>DOOH\uc758 \ud0d1\uc7ac \uac00\uce58<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\uc774\ucf54\ub178\ubbf8\uc2a4\ud2b8\ub294 \uc625\uc678\uad11\uace0\uc5d0 \ub300\ud574 \u201c\uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc624\ub798\ub41c \ub9c8\ucf00\ud305 \ud615\ud0dc \uc911 \ud558\ub098\uc784\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub514\uc9c0\ud138 \uae30\uc220\uc744 \uc218\uc6a9\ud558\uace0 \uc788\ub2e4\u201d\uace0 \ub9d0\ud588\ub2e4.<\/p>\n\n\n\n<p>\uad11\uace0\uc8fc\ub97c \uc131\uacf5\uacfc \ud76c\ub9dd \ubaa8\ub378\uc5d0\uc11c \ub370\uc774\ud130\uac00 \uc8fc\ub3c4\ud558\ub294 \uc815\ubc00 \uc911\uc2ec \ubaa8\ub378\ub85c \uc804\ud658\ud558\ub294 \ub178\ucd9c \uae30\ubc18 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc774\ub7ec\ud55c \ubc1c\uc804\uc774 \ub9e4\uc6b0 \ubd84\uba85\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610 \ub2e4\ub978 \ubc1c\uc804\uc740 \ud0c0\uac9f\ud305\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c \ubaa8\ubc14\uc77c \uc571, GPS, \uae30\uc9c0\uad6d \ub370\uc774\ud130 \ubc0f \uae30\ud0c0 \ub370\uc774\ud130 \uc18c\uc2a4\uc758 \ub370\uc774\ud130\uac00 \uc9c0\uc6d0\ub418\uba74 <a href=\"https:\/\/www.movingwalls.com\/ko\/dsp\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\uc57c\uc678 \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud558\ub2e4\ub294 \uac83<\/a>\uc774 \uc810\uc810 \ub354 \uba85\ud655\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubcf8\uc9c8\uc801\uc73c\ub85c, \uad11\uace0\uac00 \uc7ac\uc0dd\ub418\ub294 \ud654\uba74\uacfc \uad00\ub828\ud558\uc5ec \ud0c0\uac9f \uace0\uac1d\uc774 \uc5b4\ub514\uc5d0 \uc788\ub294\uc9c0 \uc54c\uc544\ub0b4\ub294 \uac83\uc774 \uc810\uc810 \ub354 \uc26c\uc6cc\uc9c0\uace0 \uc788\uc73c\uba70 \uc774\ub294 \ub610\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc774 \ub354\uc6b1 \ub2e8\uc21c\ud574\uc9c0\uace0 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub54c \uc57d\uac04\uc758 \ucc3d\uc758\uc131\uc774 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ucea0\ud398\uc778\ubcc4 \ub79c\ub529 \ud398\uc774\uc9c0\uc640 URL\uc740 \uad1c\ucc2e\uc9c0\ub9cc, \ub9e4\uc7a5 \ubc29\ubb38\uc774\ub098 \ub2e4\ub978 \ud615\ud0dc\uc758 \uc804\ud658\uc744 \uce21\uc815\ud558\ub824\ub294 \uacbd\uc6b0 \ub300\ud615 \ud654\uba74\uc5d0 \ud45c\uc2dc\ub418\ub294 \ub9e4\ub825\uc801\uc778 \uad11\uace0\ub294 \uc2e4\uc81c\ub85c \uad70\uc911\uc744 \ub04c\uc5b4\ub2f9\uae38 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub2e4\uc911 \ucc44\ub110 \ucea0\ud398\uc778(\ub514\uc9c0\ud138 + DOOH)\uc744 \ud1b5\ud574 \ud589\ub3d9, \uc704\uce58 \ubc0f \ud0c0\uc774\ubc0d\uc744 \ud0c0\uac9f\ud305\ud558\uba74 \ucea0\ud398\uc778 ROI\ub97c \uc774\uc804\uc5d0 \ubcfc \uc218 \uc5c6\uc5c8\ub358 \uc218\uc900\uc73c\ub85c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub2e4\uc74c\uc740 \ud574\ub2f9 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\ub294 \uba87 \uac00\uc9c0 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%8B%A4%EC%8B%9C%EA%B0%84_%EC%86%8C%EB%B9%84%EC%9E%90_%ED%83%80%EA%B2%9F%ED%8C%85\"><\/span><strong>\uc2e4\uc2dc\uac04 \uc18c\ube44\uc790 \ud0c0\uac9f\ud305<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\uccad\uc911 \uae30\ubc18 \ud0c0\uac8c\ud305\uc740 \uc131\ubcc4, \uc5f0\ub839, \uc18c\ub4dd, \uad6c\ub9e4 \ud589\ub3d9, \uc18c\ube44 \uc2b5\uad00\uacfc \uac19\uc740 \uc778\uad6c\ud1b5\uacc4\ud559\uc801 \ud589\ub3d9 \ubc0f \ud2b9\uc131\uc5d0 \ub300\ud574 \uc791\ub3d9\ud569\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \uac83\uc774 \ud558\uc774\ud37c\ub85c\uceec \uc9c0\uc624\ud39c\uc2f1\uc744 \ud1b5\ud574 \uac00\ub2a5\ud569\ub2c8\ub2e4!<\/p>\n\n\n\n<p>\ubc29\ud574\uac00 \ub418\uc9c0 \uc54a\uc73c\uba74\uc11c \ucd08\uc9c0\uc5ed \ud0c0\uac9f\ud305\uc744 \ud1b5\ud574 DOOH \ucea0\ud398\uc778\uc740 \ubc29\uc1a1 \ud654\uba74\uc758 \ud2b9\uc815 \ubc94\uc704 \ub0b4\uc5d0 \uc788\ub294 \ud2b9\uc815 \uccad\uc911 \uadf8\ub8f9\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc0ac\uc804 \uc2dd\ubcc4\ub41c \uc7a0\uc7ac\uace0\uac1d \ubd84\uc11d \ub610\ub294 \uc778\uad6c\ud1b5\uacc4\ud559\uc801 \ubd84\ub958\ub97c \uae30\ubc18\uc73c\ub85c \ub2e4\ub978 \ub370\uc774\ud130 \uc18c\uc2a4\uc5d0\uc11c \uadc0\ud558\uc758 \uc7a0\uc7ac\uace0\uac1d\uc774 \uc9c0\uc624\ud39c\uc2a4 \ub0b4\uc5d0 \uc788\uc74c\uc774 \ubc1d\ud600\uc9c0\uba74 \uad11\uace0\uac00 \ub3d9\uc801\uc73c\ub85c \uac8c\uc7ac\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%9C%84%EC%B9%98_%EA%B8%B0%EB%B0%98_%ED%83%80%EA%B2%9F%ED%8C%85\"><\/span><strong>\uc704\uce58 \uae30\ubc18 \ud0c0\uac9f\ud305<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-28.png\" alt=\"\" class=\"wp-image-9816\" style=\"width:374px;height:374px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-28.png 600w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-28-300x300.png 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-28-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p>\ud6e8\uc52c \ub354 \uc6d0\uc2dc\uc801\uc778 \ud615\ud0dc\uc758 \uc625\uc678 \uad11\uace0 \ud0c0\uac9f\ud305\uc778 \uc704\uce58 \uae30\ubc18 \ud0c0\uac9f\ud305\uc740 \ud0c0\uac9f \uccad\uc911\uc758 \uc704\uce58\uc640 \ud589\ub3d9\uc744 \uba85\ud655\ud558\uac8c \uc815\uc758\ud55c \ub2e4\uc911 \uc785\ub825 \uc18c\uc2a4 \ub355\ubd84\uc5d0 \ud06c\uac8c \ud5a5\uc0c1\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubcf8\uc9c8\uc801\uc73c\ub85c \ud0c0\uac9f \uace0\uac1d\uc758 \uc704\uce58\uc640 \ud589\ub3d9\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uacbd\ud5d8\uc758 \ubb38\uc81c\uc5d0 \ub9e1\uaca8\uc84c\uc2b5\ub2c8\ub2e4. \u201c\uc774 \uc1fc\ud551\ubab0\uc5d0\ub294 \ub808\uc2a4\ud1a0\ub791\uc774 \ub9ce\uae30 \ub54c\ubb38\uc5d0 \uac00\uc871 \ub2e8\uc704 \ubc29\ubb38\uac1d\uc774 \uac00\uc7a5 \ub9ce\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u201d \uadf8\ub7ec\ub098 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \ub9e4\uc6b0 \uc778\uae30 \uc788\ub294 \ud2b9\uc815 \ub808\uc2a4\ud1a0\ub791 \ub54c\ubb38\uc5d0 \uc80a\uc740 \uc131\uc778\uc774 \ub354 \ub9ce\uc740 \uc1fc\ud551\ubab0\uc744 \ucc3e\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0a0 \uc218 \uc788\uc2b5\ub2c8\ub2e4!<\/p>\n\n\n\n<p>\ub370\uc774\ud130\ub294 \ub2e4\uc911 \uc785\ub825 \uc18c\uc2a4 \ub370\uc774\ud130 \ub355\ubd84\uc5d0 \uac8c\uc784\uc5d0\uc11c \ubaa8\ub4e0 \uac00\uc815\uc744 \uc81c\uac70\ud558\uace0 \uba85\ud655\ud558\uace0 \ud655\uc2e4\ud55c \uc0ac\uc2e4\ub85c \uc815\ub9ac\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Thinknear\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 <a href=\"https:\/\/on.emarketer.com\/rs\/867-SLG-901\/images\/eMarketer_Report_Location_Intelligence_2018.pdf\"><strong>\uc704\uce58 \ub370\uc774\ud130\uc758 \uc591\uc740 12~18\uac1c\uc6d4\ub9c8\ub2e4<\/strong><\/a> \ub450 \ubc30\ub85c \uc99d\uac00\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubaa8\ubc14\uc77c \uc7a5\uce58\uc758 \ucc44\ud0dd\uc774 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c 2019\ub144\uc5d0\ub9cc <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/marketing-strategies\/app-and-mobile\/build-your-mobile-centric-search-strategy\/\"><strong>&#8216;\ub0b4 \uc8fc\ubcc0&#8217; \uac80\uc0c9\uc774 \uc57d 130%<\/strong><\/a> \uae09\uc99d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud32c\ub370\ubbf9\uc73c\ub85c \uc778\ud574, \uadf8\ub9ac\uace0 \uc774\uc81c \uc138\uacc4 \uc5ec\ub7ec \uc9c0\uc5ed\uc5d0\uc11c \uc0c1\ud669\uc774 \ubc8c\uc5b4\uc9c0\uba74\uc11c, \uc6b0\ub9ac\uac00 \uad11\uace0\ube44\ub97c \ub354 \ud604\uba85\ud558\uac8c \uc0ac\uc6a9\ud558\uace0 \uadf8\uac83\uc73c\ub85c\ubd80\ud130 \ucd5c\ub300\ud55c \ub9ce\uc740 \uac00\uce58\ub97c \uc5bb\uc73c\ub824\uace0 \ub178\ub825\ud568\uc5d0 \ub530\ub77c \uc704\uce58 \ub370\uc774\ud130\ub294 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uad00\ub828\uc131\uc774 \ub192\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ED%86%B5%ED%95%A9_%EB%A6%AC%ED%83%80%EA%B2%9F%ED%8C%85\"><\/span><strong>\ud1b5\ud569 \ub9ac\ud0c0\uac9f\ud305<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\ub2e8\uc77c \ucc44\ub110 \ucea0\ud398\uc778\uc740 \ub2e4\uc911 \ucc44\ub110 \ucea0\ud398\uc778\ubcf4\ub2e4 \ub0ab\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \u2013 \uc0ac\uc2e4\uc785\ub2c8\ub2e4!<\/p>\n\n\n\n<p>\ub514\uc9c0\ud138 + \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0 \ucea0\ud398\uc778\uc740 \ub2e4\ub978 \uc5b4\ub5a4 \uc870\ud569(\ub514\uc9c0\ud138 + TV, \ub514\uc9c0\ud138 + \ub77c\ub514\uc624 \ub610\ub294 \ub514\uc9c0\ud138 + \uc778\uc1c4)\ubcf4\ub2e4 \ub354 \ub098\uc740 \uba40\ud2f0\ucc44\ub110 \ucea0\ud398\uc778\uc785\ub2c8\ub2e4 &#8211; \uc0ac\uc2e4!<\/p>\n\n\n\n<p>\uc774\uc81c \ub514\uc9c0\ud138 + DOOH \uc870\ud569\uc744 \uc0ac\uc6a9\ud558\uc5ec \uac8c\uc784\uc131\uc744 \uc880 \ub354 \ub192\uc77c \uc218 \uc788\ub2e4\uba74 \uc5b4\ub5a8\uae4c\uc694?<\/p>\n\n\n\n<p>&#8216;\ub9ac\ud0c0\uac9f\ud305&#8217;\uc744 \ub3c4\uc785\ud558\uba74 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub97c \ub2ec\uc131\ud558\ub294 \ubc29\ubc95\uc5d0\ub294 \uc5ec\ub7ec \uac00\uc9c0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\ud310 \uad11\uace0\ub97c \uc9c0\ub098\uac04 \uc0ac\ub78c\uc5d0\uac8c \ubaa8\ubc14\uc77c \uad11\uace0\ub97c \ud45c\uc2dc\ud558\uac70\ub098 \ucd5c\uadfc \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud55c \uc0ac\ub78c\uc5d0\uac8c \uad11\uace0\ud310 \uad11\uace0\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubcf8\uc9c8\uc801\uc73c\ub85c \uc774\ubbf8 \uadc0\ud558\uc758 \ube0c\ub79c\ub4dc, \uc81c\ud488 \ub610\ub294 \uc2a4\ud0c0\ud2b8\uc5c5\uacfc \uc0c1\ud638\uc791\uc6a9\ud55c \uc801\uc774 \uc788\ub294 \uc0ac\ub78c\uc5d0\uac8c \uc5f0\ub77d\ud560 \uac00\ub2a5\uc131\uc774 \uc99d\uac00\ud558\uace0 \ub354\uc6b1 \ud6a8\uc728\uc801\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>DOOH \ubaa8\ub378\uc5d0 \ub0b4\uc7a5\ub41c \ud504\ub85c\uadf8\ub798\ubc0d \uae30\ub2a5\uc744 \ud1b5\ud574 \uc2a4\ud0c0\ud2b8\uc5c5\uc740 \uce74\ud2b8\ub97c \ubc84\ub838\uac70\ub098 \uc628\ub77c\uc778 \uc0c1\uc810\uc5d0\uc11c \ubb3c\uac74\uc744 \uc0ac\uc9c0 \uc54a\uace0 \ub5a0\ub09c \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc811\uadfc\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uac00\ub2a5\uc131\uc740 \ubb34\uad81\ubb34\uc9c4\ud558\uba70, \uacf5\uac1c\uc758 \uacbd\uacc4\ub97c \ubaa8\ud638\ud558\uac8c \ud558\uc9c0 \uc54a\uace0 \ub300\uc0c1 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud55c\ub2e4\uba74 \uc131\uacf5 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778 ROI\uc5d0 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Nielsen, Analytic Partners \ubc0f On Device Research\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 OOH\ub97c \ub2e4\uc911 \ucc44\ub110 \ucea0\ud398\uc778\uc5d0 \ud1b5\ud569\ud558\uba74 <a href=\"https:\/\/www.campaignasia.com\/agencyportfolio\/CaseStudyCampaign\/455429,what-are-the-top-5-trends-reshaping-dooh-in-asia.aspx#.YOaAzugzbIU\"><strong>\ub3c4\ub2ec \ubc94\uc704\uac00 \ucd5c\ub300 303% \uc99d\uac00\ud569\ub2c8\ub2e4.<\/strong><\/a><\/p>\n\n\n\n<p>\ub3d9\uc77c\ud55c \uc625\uc678 \ucc44\ub110\uc744 \ubaa8\ubc14\uc77c \ucea0\ud398\uc778\uc5d0 \ucd94\uac00\ud558\uba74 \ub2e4\uc74c\uacfc \uac19\uc740 \ud6a8\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.nielsen.com\/in\/en\/press-releases\/2018\/average-indian-smartphone-user-spends-4x-time-on-online-activities-as-compared-to-offline-activities\/\"><strong>\uc628\ub77c\uc778 \ud65c\ub3d9 4\ubc30 \uc99d\uac00<\/strong><\/a> \ubaa8\ubc14\uc77c\uc5d0\uc11c\ub294 46%\uae4c\uc9c0 \uc99d\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uad11\uace0\uc5d0 \uc788\uc5b4\uc11c \ucc3d\uc758\uc131\uc740 \uc758\ub3c4\ub41c \uc804\ubd80\ub294 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc608, \ud765\ubbf8\ub85c\uc6b4 \uad11\uace0\ub098 \uc815\ub9d0 \uc544\ub984\ub2f5\uac70\ub098 \ub208\uae38\uc744 \ub044\ub294 \uad11\uace0, \ub610\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub514\ub809\ud130\uac00 \uc0ac\uc6a9\ud558\uae30 \uc88b\uc544\ud558\ub294 \uae30\ud0c0 \ud615\uc6a9\uc0ac\ub97c \ub9cc\ub4dc\ub294 \uac83\uc740 \ub9ce\uc740 \uc758\ubbf8\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud558\uc9c0\ub9cc, \uc801\uc808\ud55c \uc2dc\uac04\uc5d0 \uc801\uc808\ud55c \uc0ac\ub78c\uc5d0\uac8c \ubcf4\uc5ec\uc8fc\uc9c0 \uc54a\ub294\ub2e4\uba74 \uadf8\uac83\uc740 \uc644\uc804\ud55c \uc2dc\uac04\uacfc \ub178\ub825\uc758 \ub0ad\ube44\uc785\ub2c8\ub2e4!<\/p>\n\n\n\n<p>\ud5a5\uc0c1\ub41c \uc7a0\uc7ac\uace0\uac1d \ud0c0\uac9f\ud305, \uc778\uc0c1 \uae30\ubc18 \ucea0\ud398\uc778 \ubc0f \ud504\ub85c\uadf8\ub798\ubc0d \uae30\ub2a5\uc744 \ud1b5\ud574 DOOH\ub294 \uc5c5\uacc4\uc5d0 \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\uc778 \uc2a4\ud0c0\ud2b8\uc5c5\uc744 \uc120\ubcf4\uc77c \uc900\ube44\uac00 \ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc544&#8230; \uadf8\ub9ac\uace0 \uc774 \uae30\uc220\uc5d0\ub294 \ubd80\uc791\uc6a9\uc774 \ud558\ub098 \ub354 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.movingwalls.com\/ko\/book-demo\/\" target=\"_blank\" rel=\"noopener\" title=\"\">DOOH \uad11\uace0 \ucea0\ud398\uc778\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc800\ub834\ud574\uc84c\uc2b5\ub2c8\ub2e4<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uad11\uace0 \uc138\uacc4\uc5d0\uc11c DOOH(Digital Out-of-Home)\ub294 \ub514\uc9c0\ud138 \ubc0f \uc18c\uc15c \uad11\uace0\uc640 \ud568\uaed8 \uc634\ub2c8\ucc44\ub110 \uc601\uc5ed\uc758 \ud45c\uc900\uc73c\ub85c \ub5a0\uc624\ub974\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc9d1 \ubc16\uc5d0\uc11c \ubcf4\ub0b4\ub294 \uc2dc\uac04\uc740 \uc18c\ube44\uc790\uac00 \uacb0\uc815\uc744 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/blog\/the-metrics-that-define-dooh-roi\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from DOOH ROI\ub97c \uc815\uc758\ud558\ub294 \uc9c0\ud45c<\/span><\/a><\/p>\n","protected":false},"featured_media":14652,"template":"","categories":[192],"class_list":["post-12146","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh--"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog\/12146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/14652"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/categories?post=12146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}