- DOOH\uc758 \ud0d1\uc7ac \uac00\uce58<\/a><\/li>
- \uc2e4\uc2dc\uac04 \uc18c\ube44\uc790 \ud0c0\uac9f\ud305<\/a><\/li>
- \uc704\uce58 \uae30\ubc18 \ud0c0\uac9f\ud305<\/a><\/li>
- \ud1b5\ud569 \ub9ac\ud0c0\uac9f\ud305<\/a><\/li><\/ul><\/nav><\/div>\n\n
\uad11\uace0 \uc138\uacc4\uc5d0\uc11c DOOH(Digital Out-of-Home)\ub294 \ub514\uc9c0\ud138 \ubc0f \uc18c\uc15c \uad11\uace0\uc640 \ud568\uaed8 \uc634\ub2c8\ucc44\ub110 \uc601\uc5ed\uc758 \ud45c\uc900\uc73c\ub85c \ub5a0\uc624\ub974\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\uc9d1 \ubc16\uc5d0\uc11c \ubcf4\ub0b4\ub294 \uc2dc\uac04\uc740 \uc18c\ube44\uc790\uac00 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ubc29\uc2dd\uacfc \uadf8\ub7ec\ud55c \uacb0\uc815\uc774 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubc1b\ub294\uc9c0\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uae30 \ub54c\ubb38\uc5d0 \uace0\uac1d \ud589\ub3d9\uc5d0 \ub300\ud55c \uc5f0\uad6c\ub294 DOOH\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ucd94\uc9c4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n
\uc774\uc640 \ud568\uaed8 \ud574\ub2f9 \ud589\ub3d9\uc744 \ud65c\uc6a9\ud558\uae30 \uc704\ud574 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud574\uc57c \ud560 \ud544\uc694\uc131\uc774 \ub300\ub450\ub429\ub2c8\ub2e4. \uc989, \uc2e4\uc81c \uc138\uacc4\uc758 \uc778\ud154\ub9ac\uc804\uc2a4\uc640 \ub370\uc774\ud130\uac00 \ucea0\ud398\uc778 \uc804\ub7b5\uc744 \uace0\uc548\ud558\ub294 \ub370 \ud544\uc218\uc801\uc778 \uc785\ub825\uc774 \ub41c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n
\n![\"\"](\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-27.png\")
<\/figure><\/div>\n\n\n<\/span>DOOH\uc758 \ud0d1\uc7ac \uac00\uce58<\/strong><\/span><\/h3>\n\n\n\n
\uc774\ucf54\ub178\ubbf8\uc2a4\ud2b8\ub294 \uc625\uc678\uad11\uace0\uc5d0 \ub300\ud574 \u201c\uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc624\ub798\ub41c \ub9c8\ucf00\ud305 \ud615\ud0dc \uc911 \ud558\ub098\uc784\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub514\uc9c0\ud138 \uae30\uc220\uc744 \uc218\uc6a9\ud558\uace0 \uc788\ub2e4\u201d\uace0 \ub9d0\ud588\ub2e4.<\/p>\n\n\n\n
\uad11\uace0\uc8fc\ub97c \uc131\uacf5\uacfc \ud76c\ub9dd \ubaa8\ub378\uc5d0\uc11c \ub370\uc774\ud130\uac00 \uc8fc\ub3c4\ud558\ub294 \uc815\ubc00 \uc911\uc2ec \ubaa8\ub378\ub85c \uc804\ud658\ud558\ub294 \ub178\ucd9c \uae30\ubc18 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc774\ub7ec\ud55c \ubc1c\uc804\uc774 \ub9e4\uc6b0 \ubd84\uba85\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\ub610 \ub2e4\ub978 \ubc1c\uc804\uc740 \ud0c0\uac9f\ud305\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c \ubaa8\ubc14\uc77c \uc571, GPS, \uae30\uc9c0\uad6d \ub370\uc774\ud130 \ubc0f \uae30\ud0c0 \ub370\uc774\ud130 \uc18c\uc2a4\uc758 \ub370\uc774\ud130\uac00 \uc9c0\uc6d0\ub418\uba74 \uc57c\uc678 \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud558\ub2e4\ub294 \uac83<\/a>\uc774 \uc810\uc810 \ub354 \uba85\ud655\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
<\/span>\uc2e4\uc2dc\uac04 \uc18c\ube44\uc790 \ud0c0\uac9f\ud305<\/strong><\/span><\/h3>\n\n\n\n
\uccad\uc911 \uae30\ubc18 \ud0c0\uac8c\ud305\uc740 \uc131\ubcc4, \uc5f0\ub839, \uc18c\ub4dd, \uad6c\ub9e4 \ud589\ub3d9, \uc18c\ube44 \uc2b5\uad00\uacfc \uac19\uc740 \uc778\uad6c\ud1b5\uacc4\ud559\uc801 \ud589\ub3d9 \ubc0f \ud2b9\uc131\uc5d0 \ub300\ud574 \uc791\ub3d9\ud569\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \uac83\uc774 \ud558\uc774\ud37c\ub85c\uceec \uc9c0\uc624\ud39c\uc2f1\uc744 \ud1b5\ud574 \uac00\ub2a5\ud569\ub2c8\ub2e4!<\/p>\n\n\n\n
\ubc29\ud574\uac00 \ub418\uc9c0 \uc54a\uc73c\uba74\uc11c \ucd08\uc9c0\uc5ed \ud0c0\uac9f\ud305\uc744 \ud1b5\ud574 DOOH \ucea0\ud398\uc778\uc740 \ubc29\uc1a1 \ud654\uba74\uc758 \ud2b9\uc815 \ubc94\uc704 \ub0b4\uc5d0 \uc788\ub294 \ud2b9\uc815 \uccad\uc911 \uadf8\ub8f9\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\uc0ac\uc804 \uc2dd\ubcc4\ub41c \uc7a0\uc7ac\uace0\uac1d \ubd84\uc11d \ub610\ub294 \uc778\uad6c\ud1b5\uacc4\ud559\uc801 \ubd84\ub958\ub97c \uae30\ubc18\uc73c\ub85c \ub2e4\ub978 \ub370\uc774\ud130 \uc18c\uc2a4\uc5d0\uc11c \uadc0\ud558\uc758 \uc7a0\uc7ac\uace0\uac1d\uc774 \uc9c0\uc624\ud39c\uc2a4 \ub0b4\uc5d0 \uc788\uc74c\uc774 \ubc1d\ud600\uc9c0\uba74 \uad11\uace0\uac00 \ub3d9\uc801\uc73c\ub85c \uac8c\uc7ac\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
<\/span>\uc704\uce58 \uae30\ubc18 \ud0c0\uac9f\ud305<\/strong><\/span><\/h3>\n\n\n
\n![\"\"](\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/image-28.png\")
<\/figure><\/div>\n\n\n\ud6e8\uc52c \ub354 \uc6d0\uc2dc\uc801\uc778 \ud615\ud0dc\uc758 \uc625\uc678 \uad11\uace0 \ud0c0\uac9f\ud305\uc778 \uc704\uce58 \uae30\ubc18 \ud0c0\uac9f\ud305\uc740 \ud0c0\uac9f \uccad\uc911\uc758 \uc704\uce58\uc640 \ud589\ub3d9\uc744 \uba85\ud655\ud558\uac8c \uc815\uc758\ud55c \ub2e4\uc911 \uc785\ub825 \uc18c\uc2a4 \ub355\ubd84\uc5d0 \ud06c\uac8c \ud5a5\uc0c1\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\ubcf8\uc9c8\uc801\uc73c\ub85c \ud0c0\uac9f \uace0\uac1d\uc758 \uc704\uce58\uc640 \ud589\ub3d9\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uacbd\ud5d8\uc758 \ubb38\uc81c\uc5d0 \ub9e1\uaca8\uc84c\uc2b5\ub2c8\ub2e4. \u201c\uc774 \uc1fc\ud551\ubab0\uc5d0\ub294 \ub808\uc2a4\ud1a0\ub791\uc774 \ub9ce\uae30 \ub54c\ubb38\uc5d0 \uac00\uc871 \ub2e8\uc704 \ubc29\ubb38\uac1d\uc774 \uac00\uc7a5 \ub9ce\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u201d \uadf8\ub7ec\ub098 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \ub9e4\uc6b0 \uc778\uae30 \uc788\ub294 \ud2b9\uc815 \ub808\uc2a4\ud1a0\ub791 \ub54c\ubb38\uc5d0 \uc80a\uc740 \uc131\uc778\uc774 \ub354 \ub9ce\uc740 \uc1fc\ud551\ubab0\uc744 \ucc3e\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0a0 \uc218 \uc788\uc2b5\ub2c8\ub2e4!<\/p>\n\n\n\n
\ub370\uc774\ud130\ub294 \ub2e4\uc911 \uc785\ub825 \uc18c\uc2a4 \ub370\uc774\ud130 \ub355\ubd84\uc5d0 \uac8c\uc784\uc5d0\uc11c \ubaa8\ub4e0 \uac00\uc815\uc744 \uc81c\uac70\ud558\uace0 \uba85\ud655\ud558\uace0 \ud655\uc2e4\ud55c \uc0ac\uc2e4\ub85c \uc815\ub9ac\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
Thinknear\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc704\uce58 \ub370\uc774\ud130\uc758 \uc591\uc740 12~18\uac1c\uc6d4\ub9c8\ub2e4<\/strong><\/a> \ub450 \ubc30\ub85c \uc99d\uac00\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n
\ubaa8\ubc14\uc77c \uc7a5\uce58\uc758 \ucc44\ud0dd\uc774 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c 2019\ub144\uc5d0\ub9cc ‘\ub0b4 \uc8fc\ubcc0’ \uac80\uc0c9\uc774 \uc57d 130%<\/strong><\/a> \uae09\uc99d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
<\/span>\ud1b5\ud569 \ub9ac\ud0c0\uac9f\ud305<\/strong><\/span><\/h3>\n\n\n\n
\ub2e8\uc77c \ucc44\ub110 \ucea0\ud398\uc778\uc740 \ub2e4\uc911 \ucc44\ub110 \ucea0\ud398\uc778\ubcf4\ub2e4 \ub0ab\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \u2013 \uc0ac\uc2e4\uc785\ub2c8\ub2e4!<\/p>\n\n\n\n
\ub514\uc9c0\ud138 + \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0 \ucea0\ud398\uc778\uc740 \ub2e4\ub978 \uc5b4\ub5a4 \uc870\ud569(\ub514\uc9c0\ud138 + TV, \ub514\uc9c0\ud138 + \ub77c\ub514\uc624 \ub610\ub294 \ub514\uc9c0\ud138 + \uc778\uc1c4)\ubcf4\ub2e4 \ub354 \ub098\uc740 \uba40\ud2f0\ucc44\ub110 \ucea0\ud398\uc778\uc785\ub2c8\ub2e4 – \uc0ac\uc2e4!<\/p>\n\n\n\n
\uc774\uc81c \ub514\uc9c0\ud138 + DOOH \uc870\ud569\uc744 \uc0ac\uc6a9\ud558\uc5ec \uac8c\uc784\uc131\uc744 \uc880 \ub354 \ub192\uc77c \uc218 \uc788\ub2e4\uba74 \uc5b4\ub5a8\uae4c\uc694?<\/p>\n\n\n\n
‘\ub9ac\ud0c0\uac9f\ud305’\uc744 \ub3c4\uc785\ud558\uba74 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n
\uc774\ub97c \ub2ec\uc131\ud558\ub294 \ubc29\ubc95\uc5d0\ub294 \uc5ec\ub7ec \uac00\uc9c0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\ud310 \uad11\uace0\ub97c \uc9c0\ub098\uac04 \uc0ac\ub78c\uc5d0\uac8c \ubaa8\ubc14\uc77c \uad11\uace0\ub97c \ud45c\uc2dc\ud558\uac70\ub098 \ucd5c\uadfc \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud55c \uc0ac\ub78c\uc5d0\uac8c \uad11\uace0\ud310 \uad11\uace0\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\ubcf8\uc9c8\uc801\uc73c\ub85c \uc774\ubbf8 \uadc0\ud558\uc758 \ube0c\ub79c\ub4dc, \uc81c\ud488 \ub610\ub294 \uc2a4\ud0c0\ud2b8\uc5c5\uacfc \uc0c1\ud638\uc791\uc6a9\ud55c \uc801\uc774 \uc788\ub294 \uc0ac\ub78c\uc5d0\uac8c \uc5f0\ub77d\ud560 \uac00\ub2a5\uc131\uc774 \uc99d\uac00\ud558\uace0 \ub354\uc6b1 \ud6a8\uc728\uc801\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
DOOH \ubaa8\ub378\uc5d0 \ub0b4\uc7a5\ub41c \ud504\ub85c\uadf8\ub798\ubc0d \uae30\ub2a5\uc744 \ud1b5\ud574 \uc2a4\ud0c0\ud2b8\uc5c5\uc740 \uce74\ud2b8\ub97c \ubc84\ub838\uac70\ub098 \uc628\ub77c\uc778 \uc0c1\uc810\uc5d0\uc11c \ubb3c\uac74\uc744 \uc0ac\uc9c0 \uc54a\uace0 \ub5a0\ub09c \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc811\uadfc\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uac00\ub2a5\uc131\uc740 \ubb34\uad81\ubb34\uc9c4\ud558\uba70, \uacf5\uac1c\uc758 \uacbd\uacc4\ub97c \ubaa8\ud638\ud558\uac8c \ud558\uc9c0 \uc54a\uace0 \ub300\uc0c1 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud55c\ub2e4\uba74 \uc131\uacf5 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778 ROI\uc5d0 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n\n\n\n
Nielsen, Analytic Partners \ubc0f On Device Research\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 OOH\ub97c \ub2e4\uc911 \ucc44\ub110 \ucea0\ud398\uc778\uc5d0 \ud1b5\ud569\ud558\uba74 \ub3c4\ub2ec \ubc94\uc704\uac00 \ucd5c\ub300 303% \uc99d\uac00\ud569\ub2c8\ub2e4.<\/strong><\/a><\/p>\n\n\n\n
\ub3d9\uc77c\ud55c \uc625\uc678 \ucc44\ub110\uc744 \ubaa8\ubc14\uc77c \ucea0\ud398\uc778\uc5d0 \ucd94\uac00\ud558\uba74 \ub2e4\uc74c\uacfc \uac19\uc740 \ud6a8\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778 \ud65c\ub3d9 4\ubc30 \uc99d\uac00<\/strong><\/a> \ubaa8\ubc14\uc77c\uc5d0\uc11c\ub294 46%\uae4c\uc9c0 \uc99d\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\uc544… \uadf8\ub9ac\uace0 \uc774 \uae30\uc220\uc5d0\ub294 \ubd80\uc791\uc6a9\uc774 \ud558\ub098 \ub354 \uc788\uc2b5\ub2c8\ub2e4. DOOH \uad11\uace0 \ucea0\ud398\uc778\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc800\ub834\ud574\uc84c\uc2b5\ub2c8\ub2e4<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"