{"id":12201,"date":"2024-07-31T09:35:02","date_gmt":"2024-07-31T04:05:02","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/dooh-%ea%b4%91%ea%b3%a0%ea%b0%80-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%83%9d%ec%84%b1-%ec%bd%98%ed%85%90%ec%b8%a0%eb%a5%bc-%ec%a6%9d%ed%8f%ad%ec%8b%9c%ed%82%a4%eb%8a%94-%eb%b0%a9%eb%b2%95\/"},"modified":"2023-12-13T13:00:28","modified_gmt":"2023-12-13T07:30:28","slug":"dooh-advertising-and-ugc-amplification","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/ko\/blog\/dooh-advertising-and-ugc-amplification\/","title":{"rendered":"DOOH \uad11\uace0\uac00 \uc0ac\uc6a9\uc790 \uc0dd\uc131 \ucf58\ud150\uce20\ub97c \uc99d\ud3ed\uc2dc\ud0a4\ub294 \ubc29\ubc95"},"content":{"rendered":"

Table of Contents<\/p>\nToggle<\/span>

\uc0ac\ub840 \uc5f0\uad6c: \uce94\ub514\ubc14 \ube0c\ub79c\ub4dc\ub294 \uc0ac\uc6a9\uc790\uac00 \ub9cc\ub4e0 \ube0c\ub79c\ub4dc \ucf58\ud150\uce20\ub97c \uc99d\ud3ed\uc2dc\ud0b5\ub2c8\ub2e4<\/a>
- - \uc0ac\ub840 \uc5f0\uad6c: \uc0ac\ub791\uc744 \ub098\ub204\ub294 \ud53c\uc790 \ubc30\ub2ec \ube0c\ub79c\ub4dc<\/a><\/li><\/ul><\/li>
  - DOOH \uad11\uace0\uc640 UGC\uac00 \ud568\uaed8 \uc798 \uc791\ub3d9\ud558\ub294 \uc774\uc720<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n
    \ube0c\ub79c\ub4dc\ub294 \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc744 \ub118\uc5b4 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uae30 \uc704\ud574 \uc625\uc678 \uad11\uace0\ub97c \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/strong><\/p>\n\n
    DOOH(Digital Out-of-Home) \ubbf8\ub514\uc5b4<\/a>\ub294 \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub824\ub294 \uc2a4\ud0c0\ud2b8\uc5c5\uacfc \uc8fc\ub85c \ub514\uc9c0\ud138 \ube0c\ub79c\ub4dc\uc5d0\uac8c \ud070 \ub9e4\ub825\uc774 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uad11\uace0 \ucf58\ud150\uce20\uc758 \ud3ec\ud654\ub3c4\uac00 \ub192\uc544\uc9d0\uc5d0 \ub530\ub77c \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uac8c\ub2e4\uac00 \uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\uc758 \uacbd\uc7c1\ub825\uc740 \ub354\uc6b1 \ub192\uc544\uc9c0\uace0 \uc788\uc73c\uba70 \uc774\ub294 \uacb0\uad6d \ub354 \ub192\uc740 CPM\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n
    DOOH \ud654\uba74\uc5d0\uc11c \uc774\ub7ec\ud55c \ube0c\ub79c\ub4dc\ub294 \uacfc\uac70\uc5d0\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc5d0\uc11c\ub9cc \ubcfc \uc218 \uc788\uc5c8\ub358 \ud765\ubbf8\ub85c\uc6b4 \ucf58\ud150\uce20\ub97c \uc99d\ud3ed\uc2dc\ud0ac \uc218 \uc788\ub294 \uc644\ubcbd\ud55c \uce94\ubc84\uc2a4\ub97c \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae30\uc0ac\uc5d0\uc11c\ub294 \ube0c\ub79c\ub4dc\uac00 DOOH\ub97c \ud65c\uc6a9\ud558\uc5ec \ub514\uc9c0\ud138, \ud2b9\ud788 \uc0ac\uc6a9\uc790 \uc0dd\uc131 \ucf58\ud150\uce20\uc5d0 \ub300\ud55c \ucc38\uc5ec\ub97c \ub192\uc774\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uba87 \uac00\uc9c0 \uc608\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n
    <\/span>\uc0ac\ub840 \uc5f0\uad6c: \uce94\ub514\ubc14 \ube0c\ub79c\ub4dc\ub294 \uc0ac\uc6a9\uc790\uac00 \ub9cc\ub4e0 \ube0c\ub79c\ub4dc \ucf58\ud150\uce20\ub97c \uc99d\ud3ed\uc2dc\ud0b5\ub2c8\ub2e4<\/span><\/h2>\n\n
    \ud55c \uce94\ub514\ubc14 \ube0c\ub79c\ub4dc\ub294 \uc0ac\uc6a9\uc790\uac00 \uc140\uce74\ub97c \ucc0d\uace0 \ud544\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc774\ubbf8\uc9c0\ub97c \uc218\uc815\ud558\uc5ec \ud654\uac00 \ub0ac\uc744 \ub54c, \ud53c\uace4\ud560 \ub54c, \uc9c0\ub8e8\ud560 \ub54c \ub4f1 \ud2b9\uc815 \uae30\ubd84\uc5d0 \uc788\uc744 \ub54c \uc790\uc2e0\uc758 \ubaa8\uc2b5\uc744 \ubcf4\uc5ec\uc904 \uc218 \uc788\ub294 \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \uc774 \ucea0\ud398\uc778\uc744 \ub9d0\ub808\uc774\uc2dc\uc544 \ucfe0\uc54c\ub77c\ub8f8\ud478\ub974 \uc804\uc5ed\uc758 \ud654\ub824\ud55c DOOH \uc2a4\ud06c\ub9b0\uc5d0 \uc5f0\uacb0\ud558\uc5ec \uc774\ub7ec\ud55c \uc774\ubbf8\uc9c0 \uc911 \ucd5c\uace0\uc758 \uc774\ubbf8\uc9c0\ub97c \ub354 \ub9ce\uc740 \uccad\uc911\uc5d0\uac8c \ubc29\uc1a1\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n
    \ucea0\ud398\uc778\uc5d0\uc11c\ub294 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \ud300\uc774 \uc120\ubcc4\ud55c \ucd5c\uc2e0 \uc0ac\uc6a9\uc790 \uc0dd\uc131 \uc0ac\uc9c4\uc73c\ub85c \uc790\ub3d9 \uc5c5\ub370\uc774\ud2b8\ub418\ub294 \ub3d9\uc801 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud15c\ud50c\ub9bf\uc744 \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n
    DOOH \ucea0\ud398\uc778\uc744 \uc8fc\ub85c \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc5d0 \ud1b5\ud569\ud568\uc73c\ub85c\uc368 \ube0c\ub79c\ub4dc\ub294 \ub514\uc9c0\ud138\uc744 \ub118\uc5b4 270\ub9cc \uac1c \uc774\uc0c1\uc758 \ucd94\uac00 \ub178\ucd9c\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n
    \n
    $\"스니커즈$ <\/figure>\n\n\n\n
    $\"\"$ <\/figure>\n<\/figure>\n\n
    <\/span>\uc0ac\ub840 \uc5f0\uad6c: \uc0ac\ub791\uc744 \ub098\ub204\ub294 \ud53c\uc790 \ubc30\ub2ec \ube0c\ub79c\ub4dc<\/span><\/h4>\n\n
    2020\ub144 \ubc1c\ub80c\ud0c0\uc778\ub370\uc774\uc5d0 \ub3c4\ubbf8\ub178\ub294 DOOH\ub97c \uc911\uc2ec\uc73c\ub85c \ud604\uc7a5 \uacbd\ud5d8\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc218\ucc9c \uac74\uc758 \uc9c4\uc2ec \uc5b4\ub9b0 \uba54\uc2dc\uc9c0\ub97c \uacf5\uc720\ud558\uae30 \uc704\ud574 \ub9d0\ub808\uc774\uc2dc\uc544 \ucfe0\uc54c\ub77c\ub8f8\ud478\ub974\uc758 \uc0c1\uc9d5\uc801\uc778 ‘\ud050\ube0c’ \uc2a4\ud06c\ub9b0\uc744 \uc810\ub839\ud588\uc2b5\ub2c8\ub2e4.\uc0ac\uc6a9\uc790\ub294 Domino\uc758 \uc628\ub77c\uc778 \uc0c1\ud0dc\ub97c \ud1b5\ud574 \uac04\ub2e8\ud55c \uba54\uc2dc\uc9c0\ub97c \uc785\ub825\ud560 \uc218 \uc788\uc73c\uba70 \ub3d9\uc77c\ud55c \uba54\uc2dc\uc9c0\uac00 \ud070 \ud654\uba74\uc5d0 \ubc29\uc1a1\ub429\ub2c8\ub2e4. \ud589\uc0ac\uc7a5\uc744 \uc9c0\ub098\uac00\uba70 \uba54\uc2dc\uc9c0\ub97c \uacf5\uc720\ud55c \uc774\uc6a9\uc790\ub4e4\uc740 \uccb4\ud5d8\uc7a5\uc5d0\uc11c \ud53c\uc790 \uc870\uac01\uc744 \uc2dc\uc2dd\ud560 \uc218\ub3c4 \uc788\uc5c8\ub2e4. \ubc38\ub7f0\ud0c0\uc778\ub370\uc774 \ud3ec\ud138\uc5d0\ub294 8000\uac1c\uac00 \ub118\ub294 \uba54\uc2dc\uc9c0\uac00 \uacf5\uc720\ub3fc \ud654\uba74\uc5d0 \ubc29\uc1a1\ub410\ub2e4.<\/p>\n\n
    $\"\"$ <\/figure>\n\n
    <\/span>DOOH \uad11\uace0\uc640 UGC\uac00 \ud568\uaed8 \uc798 \uc791\ub3d9\ud558\ub294 \uc774\uc720<\/span><\/h3>\n\n
    DOOH \uad11\uace0\ub294 \uc801\uc808\ud55c \uc7a5\uc18c\uc640 \uc2dc\uac04\uc5d0 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc18c\ube44\uc790\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \ub3c5\ud2b9\ud55c \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uba70, \uc774\ub294 \ub2e4\ub978 \ubbf8\ub514\uc5b4 \ucc44\ub110\uc744 \ubcf4\uc644\ud558\ub294 \ub370 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc778 \uac83\uc73c\ub85c \uc785\uc99d\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub3d9\uc801 \uad11\uace0 \uc18c\uc7ac\ub97c \uc0ac\uc6a9\ud558\uba74 DOOH \ucea0\ud398\uc778\uc744 \uc2dc\uccad\uc790\uc5d0\uac8c \uace0\ub3c4\ub85c \ud0c0\uac9f\ud305\ud558\uace0 \uac1c\uc778\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ubcf4\ub2e4 \uc801\uc808\ud558\uace0 \ub9e4\ub825\uc801\uc778 \uacbd\ud5d8\uc744 \ucc3d\ucd9c\ud558\uba70, \uc774\ub294 \uc624\ub298\ub0a0 \uc0b0\ub9cc\ud55c \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \ub044\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n
    \ubc18\uba74 UGC\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub294 \uccad\uc911\uc758 \ud798\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\uac00 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uacbd\ud5d8\uc744 \uacf5\uc720\ud558\uba74 \ubcf8\uc9c8\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc \ud64d\ubcf4\ub300\uc0ac\uac00 \ub429\ub2c8\ub2e4. DOOH \ucea0\ud398\uc778\uc5d0 \uc0ac\uc6a9\uc790 \uc81c\uc791 \ucf58\ud150\uce20\ub97c \ud3ec\ud568\ud568\uc73c\ub85c\uc368 \ube0c\ub79c\ub4dc\ub294 \uba54\uc2dc\uc9c0\ub97c \uc778\uac04\ubbf8\uc788\uac8c \ud45c\ud604\ud558\uace0 \uc7a0\uc7ac\uace0\uac1d\uacfc \ub354\uc6b1 \ud655\uc2e4\ud55c \uad00\uacc4\ub97c \ud615\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c DOOH \ucea0\ud398\uc778\uc5d0\uc11c UGC\ub97c \uc0ac\uc6a9\ud558\uba74 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc0ac\uc6a9\uc790\uc758 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \ub370 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc778 \uac83\uc73c\ub85c \uc785\uc99d\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub3c4\ub2ec\ub960\uc774 \ub192\uc740 DOOH \ud654\uba74\uc5d0 \uc0ac\uc6a9\uc790 \uc81c\uc791 \ucf58\ud150\uce20\ub97c \ud45c\uc2dc\ud568\uc73c\ub85c\uc368 \ube0c\ub79c\ub4dc\ub294 \uba54\uc2dc\uc9c0 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\uc7a5\ud558\uace0 \uc9c4\uc815\ud55c \ud1b5\ud569 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0 \ucc38\uc5ec\ub97c \ub298\ub9ac\uace0 \uc2f6\ub2e4\uba74 UGC\ub97c DOOH \ucea0\ud398\uc778\uc5d0 \ud1b5\ud569\ud558\ub294 \uac83\uc744 \uace0\ub824\ud574 \ubcf4\uc138\uc694. \uadf8\ub807\uac8c \ud558\uba74 \uccad\uc911\uc744 \uc704\ud55c \ubcf4\ub2e4 \uac1c\uc778\ud654\ub418\uace0 \ub9e4\ub825\uc801\uc778 \uacbd\ud5d8\uc744 \ub9cc\ub4e4\uace0 \uc2e4\uc81c \uacb0\uacfc\ub97c \ub3c4\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 Moving Walls<\/a>\uc640 \uac19\uc740 \uc804\ubb38\uac00\uc640 \ud568\uaed8\ub77c\uba74 \uadc0\ud558\uc758 \ucea0\ud398\uc778\uc774 \uc6d0\ud65c\ud558\uace0 \ud6a8\uacfc\uc801\uc73c\ub85c \uc2e4\ud589\ub420 \uac83\uc774\ub77c\ub294 \ud655\uc2e0\uc744 \uac00\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"
    \ube0c\ub79c\ub4dc\ub294 \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc744 \ub118\uc5b4 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uae30 \uc704\ud574 \uc625\uc678 \uad11\uace0\ub97c \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4 DOOH(Digital Out-of-Home) \ubbf8\ub514\uc5b4\ub294 \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub824\ub294 \uc2a4\ud0c0\ud2b8\uc5c5\uacfc \uc8fc\ub85c \ub514\uc9c0\ud138 \ube0c\ub79c\ub4dc\uc5d0\uac8c […]<\/p>\n
    \ub354\ubcf4\uae30… from DOOH \uad11\uace0\uac00 \uc0ac\uc6a9\uc790 \uc0dd\uc131 \ucf58\ud150\uce20\ub97c \uc99d\ud3ed\uc2dc\ud0a4\ub294 \ubc29\ubc95<\/span><\/a><\/p>\n","protected":false},"featured_media":15502,"template":"","categories":[192],"class_list":["post-12201","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh--"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog\/12201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/15502"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/categories?post=12201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}