{"id":12001,"date":"2023-06-01T16:07:55","date_gmt":"2023-06-01T10:37:55","guid":{"rendered":"https:\/\/www.movingwalls.com\/case-studies\/%eb%b2%84%ec%b9%98-%ed%8a%b8%eb%a6%ac-%ed%99%94%eb%a0%a4%ed%95%9c-%eb%9f%b0%ec%b9%ad%ec%9c%bc%eb%a1%9c-%eb%8b%a4%ec%96%91%ed%95%9c-ooh-%ed%8f%ac%eb%a7%b7%ec%9d%98-%ed%9e%98%ec%9d%84-%eb%b0%9c\/"},"modified":"2023-12-11T12:01:53","modified_gmt":"2023-12-11T06:31:53","slug":"birch-tree-unleashes-the-power-of-multiple-ooh-formats","status":"publish","type":"case-studies","link":"https:\/\/www.movingwalls.com\/ko\/case-studies\/birch-tree-unleashes-the-power-of-multiple-ooh-formats\/","title":{"rendered":"\ubc84\uce58 \ud2b8\ub9ac, \ud654\ub824\ud55c \ub7f0\uce6d\uc73c\ub85c \ub2e4\uc591\ud55c OOH \ud3ec\ub9f7\uc758 \ud798\uc744 \ubc1c\ud718\ud558\ub2e4"},"content":{"rendered":"\n<h6 class=\"wp-block-heading\"><strong>\ube0c\ub79c\ub4dc:<\/strong> \uc790\uc791\ub098\ubb34<\/h6>\n\n<h6 class=\"wp-block-heading\"><strong>\uad6d\uac00:<\/strong> \ud544\ub9ac\ud540<\/h6>\n\n<p><strong>\ub3c4\uc804: <\/strong>\uc720\uc81c\ud488 \ube0c\ub79c\ub4dc\uc778 \ubc84\uce58\ud2b8\ub9ac\uac00 \uc9c1\uba74\ud55c \uac00\uc7a5 \ud070 \uacfc\uc81c \uc911 \ud558\ub098\ub294 \uad11\ubc94\uc704\ud55c \uc7a0\uc7ac \uc18c\ube44\uc790 \uc911 \uc8fc\uc694 \ud0c0\uac9f\uce35\uc5d0\uac8c \ud6a8\uacfc\uc801\uc73c\ub85c \uc81c\ud488\uc744 \ud64d\ubcf4\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ubc84\uce58\ud2b8\ub9ac\ub294 \ub2e4\uc591\ud55c \uc18c\ube44\uc790 \uc120\ud638\ub3c4\uc640 \uc2dd\uc2b5\uad00 \ud2b8\ub80c\ub4dc\ub85c \uc778\ud574 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uc2dc\uc7a5\uc5d0\uc11c \uc218\ub9ce\uc740 \ube0c\ub79c\ub4dc\uc640 \uacbd\uc7c1\ud558\uba74\uc11c \ud2b9\uc815 \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \ubcf5\uc7a1\ud55c \uacfc\uc81c\ub97c \ud574\uacb0\ud574\uc57c \ud569\ub2c8\ub2e4. <\/p>\n\n<p><strong>\ubaa9\ud45c:<\/strong> \ubc84\uce58\ud2b8\ub9ac\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DOOH \ucea0\ud398\uc778\uc758 \ubaa9\ud45c\ub294 \uba74\uc5ed\ub825 \uac15\ud654 \ubd84\uc720 \uc81c\ud488\uc744 \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \uc804\ub7b5\uc801\uc73c\ub85c \ud64d\ubcf4\ud558\uc5ec \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc640 \ucc38\uc5ec\uc728\uc744 \uadf9\ub300\ud654\ud558\uace0 \uad81\uadf9\uc801\uc73c\ub85c \ud310\ub9e4\ub97c \ucd09\uc9c4\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>\uc194\ub8e8\uc158: <\/strong>\uba74\uc5ed\ub825 \uac15\ud654 \ubd84\uc720 \uc81c\ud488\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud64d\ubcf4\ud558\uace0 \ucea0\ud398\uc778 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574 \ubc84\uce58\ud2b8\ub9ac\ub294 Google DV360\uc744 \ud1b5\ud574 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DOOH \uad11\uace0\ub97c \ud65c\uc6a9\ud55c \uc804\ub7b5\uc801 \uc194\ub8e8\uc158\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4. \ubc84\uce58\ud2b8\ub9ac\ub294 \uc774 \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud558\uc5ec \uc5f0\ub839, \uc131\ubcc4, \uc704\uce58, \uad00\uc2ec\uc0ac \ub4f1 \ud2b9\uc815 \uc778\uad6c \ud1b5\uacc4\uc5d0 \ub9de\uac8c \uba54\uc2dc\uc9c0\ub97c \ub9de\ucda4\ud654\ud568\uc73c\ub85c\uc368 \uc801\uc2dc\uc5d0 \uc801\uc808\ud55c \ub300\uc0c1\uc5d0\uac8c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\ubc84\uce58\ud2b8\ub9ac\ub294 \uc0c1\uc9d5\uc801\uc778 \uace0\uc18d\ub3c4\ub85c \uc2a4\ud06c\ub9b0\uacfc \ud0c0\uac9f \uace0\uac1d\uce35\uc774 \ub9ce\uc740 \uc9c0\uc5ed\uc758 \uc720\uba85 \uac74\ubb3c \uc678\ubcbd \ub4f1 \uad50\ud1b5\ub7c9\uc774 \ub9ce\uc740 \uc7a5\uc18c\ub97c \uc120\ud0dd\ud558\uc5ec \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud568\uc73c\ub85c\uc368 \uc7a0\uc7ac \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc0ac\ub85c\uc7a1\uace0 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud588\uc2b5\ub2c8\ub2e4. \ubc84\uce58\ud2b8\ub9ac\ub294 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uad11\uace0 \ud65c\ub3d9\uc744 \ucd5c\uc801\ud654\ud558\uc5ec \ucc38\uc5ec\uc728\uc744 \ub192\uc774\uace0 \ub9e4\ucd9c\uc744 \ub298\ub9b4 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ube0c\ub79c\ub4dc: \uc790\uc791\ub098\ubb34 \uad6d\uac00: \ud544\ub9ac\ud540 \ub3c4\uc804: \uc720\uc81c\ud488 \ube0c\ub79c\ub4dc\uc778 \ubc84\uce58\ud2b8\ub9ac\uac00 \uc9c1\uba74\ud55c \uac00\uc7a5 \ud070 \uacfc\uc81c \uc911 \ud558\ub098\ub294 \uad11\ubc94\uc704\ud55c \uc7a0\uc7ac \uc18c\ube44\uc790 \uc911 \uc8fc\uc694 \ud0c0\uac9f\uce35\uc5d0\uac8c [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/case-studies\/birch-tree-unleashes-the-power-of-multiple-ooh-formats\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from \ubc84\uce58 \ud2b8\ub9ac, \ud654\ub824\ud55c \ub7f0\uce6d\uc73c\ub85c \ub2e4\uc591\ud55c OOH \ud3ec\ub9f7\uc758 \ud798\uc744 \ubc1c\ud718\ud558\ub2e4<\/span><\/a><\/p>\n","protected":false},"featured_media":17305,"template":"","class_list":["post-12001","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies\/12001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/17305"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}