If it cannot be measured, does it even exist? In our digital world, the impact of outdoor advertising can no longer be quantified manually via surveys or historical traffic data.
Our Moving Insights platform collects audience location data to drive insights for advertisers to optimise their ad spend and measure OOH campaigns. Global out-of-home industry bodies are now moving away from measuring impressions to measuring audiences at locations.
We use online data to measure the offline world
Today, we are the only organisation using a combination of predictive and cognitive models to measure any location, anywhere in the world, without additional hardware deployment.
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We use location intelligence to help leading brands measure, reach, and influence real consumers on the move.