Own the 2km Around Your Door

Own the 2km Around Your Door

Stop paying to reach the whole city when your best customers are just a block away. High-impact advertising isn’t just for the “big guys” anymore; it’s now a neighborhood tool you can control.

Join us on March 30th at 4:00 PM SGT for a Webinar on the Self-Serve Hyperlocal Strategy. We’re showing you how to bypass the high costs of highways and go straight to where your neighbors live and shop in elevators, residential lobbies, and local hubs.

Register now to unlock a 5% discount coupon.

Digital Billboard Campaign Masterclass

Winning the “Scroll” is Easy.
Winning the Street is the Real Challenge.

Are you winning the streets

It’s a familiar story for local business owners: your ad dashboard looks great high impressions, plenty of clicks, and a “Reach” that says thousands have seen your brand.

But if those thousands of online visitors aren’t turning into in-store customers, there’s a missing link. In a world of digital noise, people see your ad and forget it the moment they put their phone down. They end up walking into a competitor’s shop simply because it was right in front of them when it mattered most.

Dominate your neighborhood to dominate your market.

The truth is, you need to be visible where your customers live, work, and play. For a long time, SMEs stayed away from billboards because they felt “out of reach.” You see a massive highway screen and think, “That’s not for me”

At Moving Walls Market, we’ve changed the game to fit your scale:

Beyond the Highway

We don’t just offer “Big Screens”; we offer the screens that sit exactly where your neighbors are in elevators, residential lobbies, and local community hubs.

The Power of Network

By partnering with a vast network of media owners, we’ve made billboard advertising accessible and affordable for everyone.

Contextual Impact

Stop hoping they remember an ad from last night. Start being the brand they see the moment they walk out their front door.

Case Study Analysis:
Mad Mex and the Responsive Retail Model

Are you winning the streets

Check out this case study Analysis: Mad Mex and the Responsive Retail Model. the Australian QSR brand Mad Mex utilized programmatic DOOH to solve a more persistent SME problem: inconsistent footfall across multiple locations.

Mad Mex implemented a system where daily store-level sales data dictated the advertising weight of the surrounding 1km to 2km radius. If a particular franchisee store showed a lag in lunch-hour transactions, the programmatic platform would automatically trigger a “sales-driving” creative on nearby screens in shopping centers and transit hubs. This reduced the “lag time” between a business challenge and a marketing solution to less than 24 hours.

Dynamic Messaging for Local Needs

Key Performance Indicator Result
Sales Uplift 9% Increase
Transaction Uplift 7% Increase
Consumer Exposures 2.9 Million
Activation Window Immediate (24-hour response)

The creative content was not static. Each panel’s message was tailored based on what was identified as the most influential driver for that specific location whether it was taste, health, or value. This level of personalization at scale is what allows an SME to compete with larger chains that rely on more generic, nationwide messaging.

The 9% increase in sales directly attributed to the campaign highlights the efficacy of the “point-of-purchase” intercept. By meeting consumers where they are physically present often while they are already in a “buying mindset” at a mall or transit station Mad Mex successfully converted awareness into immediate transaction.

The 15 Minutes Strategy to Own Your Neighborhood

In this 45-minute strategic session, we will reveal:


The Hyperlocal Map

Find the exact digital screens within 500m of your store and why they are worth 10x more than highway billboards.

The 15-Minute Booking

A walkthrough of the Moving Walls Market platform. No agencies. No phone calls. Just click and book.

The 7-Day Secret

Why you don’t need a 6-month contract. Use micro-campaigns for weekend sales and new menu launches.

High-Impact Visuals

Learn the “6-Second Rule” for billboard design. We’ll share the top tips on how to create an ad that grabs attention and gets your message across instantly.

Hear from the Experts

Ankur Mehra

Ankur Mehra

Head of Marketplace

Fadzrul Rosli

Fadzrul Rosli

Manager – Marketplace

Sazmeen Dania

Sazmeen Dania

Executive – Inside Sales

Master Outdoor Advertising with Libroff Group’s Top Expert

Izat Maarof

Izat Maarof

General Manager

Established in 1989, the Libroff Group is a pioneering force in breakthrough, game-changing out-of-home communications.

Over the past two decades, the company has established itself as an innovative player in outdoor and indoor advertising spaces, having conceptualised, developed, implemented and maintained attention-grabbing sites in the regional market.

As a fully integrated solutions provider for cut-through out-of-home communications, Libroff Group takes total control of its processes, from blueprint and printing to installation, lighting and maintenance — consistently applying new ideas to push the frontiers of the industry.

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Things You’ll Learn

  • The Billboard Myth: Why billboards aren’t just for global brands and how they can fit into smaller budgets.
  • Small Business Strategies: How local companies successfully use outdoor ads to reach their customers.
  • A Real-World Success Story: A campaign breakdown — strategy, total spend, and final results.
  • Maximizing Your Budget: Practical advice to get the most value without wasting a cent.
  • Fast-Track Your Launch: Step-by-step guide to using Moving Walls Market to launch ads quickly and efficiently.

Real Results from Industry Leaders

“By customising Moving Walls’ platform, Jeki adds new services using its transport advertising expertise. We aim to build one of Japan’s largest marketplaces with nationwide, diverse OOH inventory.”

RYOJI AKAISHI

President and Representative Director, jeki

“This partnership provides us with cutting-edge audience measurement solutions that bring unprecedented insights to our advertising campaigns.”

SAAD BENCHAREF

Director of Data and Digital Transformation, FC Media

“Brand investments grow when advertisers have clarity on ad placements and performance. This partnership strengthens our DOOH planning and expands measurement capabilities for our clients.”

YASMIN MALLARI

Chief Investment Officer, GroupM, Philippines

Trusted Globally by Brands

Frequently Asked Questions

No, you can start with a budget similar to what you would spend on a flyer distribution campaign. Our platform allows for 7-day minimum bookings to keep costs accessible for local businesses.

Not at all. Simple designs often perform best for local stores. Our platform is built for you to “Book, Design, and Go Live” using your existing brand assets via a simple dashboard.

This is a strategy-first masterclass. While we will show you how the platform works, the primary focus is on teaching you the “Hyperlocal” marketing method to drive foot traffic.

We will demonstrate our “15-minute Strategy”. Once you pick a location and hit “Book,” the request goes to the Media Owner instantly and can be live in minutes.

Digital ads are great for clicks, but neighborhood screens are built for foot traffic. You can’t “scroll past” a physical screen on the sidewalk where your neighbors actually live and shop.

Yes. We will show you how to find exact digital screens within 500m of your storefront so you only pay for the eyeballs that matter.

Not at all. MW Market is designed for flexibility—you can book a campaign for as little as 7 days with no commitment. However, if you are looking for a long-term strategic partnership, Moving Walls offers a wide range of enterprise OOH solutions. Just let us know, and we will connect you with a dedicated sales representative to discuss a custom plan.