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MAX-xchange

OOH planning and Buying Automation

Access the largest independent billboard marketplace

 

Advertisers are Missing Out on a Powerful Medium

Everywhere you go, digital screens are replacing static billboards and posters. However, the manner in which Out-Of-Home campaigns are planned and bought has remained largely manual

Limited Access

LIMITED ACCESS

Buyers cannot instantly access DOOH Inventory

lacks Planning Data

LACKS PLANNING DATA

Planning is based on location not audiences.

Manual Processes

MANUAL PROCESSES

Multiple media owners and content approvals.

Lacks Transparency

LACKS TRANSPARENCY

Who saw your ads? How did the campaign perform?

b2b_inbound_sales_agencies

Programmatic or Automation is the Solution but OOH is Complex

Sites Vary

SITES VARY

Just like programmatic direct in digital, OOH is dominated by direct sales rather than remnant bidding.

Formats Vary

FORMATS VARY

Digital OOH sites come in all shapes and sizes. The content they can run is also different based on tech, council laws, etc.

Processes Vary

PROCESSES VARY

There are no global standards-OOH requires content approvals, Creatives are larger in file size and may be stored or streamed locally.

One to Many Medium

ONE TO MANY MEDIUM

OOH sites are placed in public environments where the engagement is 1 to many rather than 1 to 1.

Programmatic and Automation Solution
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Moving Audiences Xchange is the Largest Self-Serve OOH Marketplace Powered by Location Data

Customisable Audience Segments

CUSTOMISABLE AUDIENCE SEGMENTS

Customise only number of audience segments based on location intent

Time Belting to Maximise Efficiency

TIME-BELTING TO MAXIMISE EFFICIENCY

Time-belted campaigns target the right hours to reduce wastage during low target Audience footfall hours

Campaign Tracking

CAMPAIGN TRACKING

Audience measurement across all billboards for further campaign optimisation