Xchange merges traditional OOH planning features with digital buying and optimisation capabilities
Xchange is Built for All OOH Buying Methods
Traditional Planning
Programmatic DOOH
Synchronised Mobile Advertising
OOH Planner
We took the classic OOH specialist planning strategies and married them with dynamic Reach, Frequency, and Audience Segmentation data to provide a unique OOH planning experience.
Premium DOOH sites and venue-based screens can be activated to target the right audiences in real time using our best-in-class DSP that is connected to the world’s largest SSPs.
It has been proven - OOH Primes and Mobile Activates. Xchange enables you to activate Synchronised mobile advertising to extend your OOH campaigns to the exposed audiences.