{"id":14165,"date":"2024-07-31T09:08:49","date_gmt":"2024-07-31T03:38:49","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/%e5%88%a9%e7%94%a8%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e6%89%a9%e5%a4%a7%e4%bd%93%e8%82%b2%e8%b5%9b%e4%ba%8b%e7%9a%84%e5%bd%b1%e5%93%8d%e5%8a%9b\/"},"modified":"2024-04-22T10:45:55","modified_gmt":"2024-04-22T05:15:55","slug":"amplify-your-sporting-events-with-ooh-advertising","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/zh-hans\/blog\/amplify-your-sporting-events-with-ooh-advertising\/","title":{"rendered":"\u5229\u7528\u6237\u5916\u5e7f\u544a\u6269\u5927\u4f53\u80b2\u8d5b\u4e8b\u7684\u5f71\u54cd\u529b"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/amplify-your-sporting-events-with-ooh-advertising\/#%E4%BD%93%E8%82%B2%E8%B5%9B%E4%BA%8B%E6%9C%9F%E9%97%B4%E6%88%B7%E5%A4%96%E5%B9%BF%E5%91%8A%E7%9A%84%E5%8A%9B%E9%87%8F%EF%BC%9A\" >\u4f53\u80b2\u8d5b\u4e8b\u671f\u95f4\u6237\u5916\u5e7f\u544a\u7684\u529b\u91cf\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/amplify-your-sporting-events-with-ooh-advertising\/#%E4%BD%93%E8%82%B2%E8%B5%9B%E4%BA%8B%E6%88%B7%E5%A4%96%E5%B9%BF%E5%91%8A%E7%9A%84%E5%A5%BD%E5%A4%84%EF%BC%9A\" >\u4f53\u80b2\u8d5b\u4e8b\u6237\u5916\u5e7f\u544a\u7684\u597d\u5904\uff1a<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/amplify-your-sporting-events-with-ooh-advertising\/#%E8%A6%86%E7%9B%96%E9%9D%A2%E5%B9%BF%EF%BC%8C%E5%93%81%E7%89%8C%E5%BD%B1%E5%93%8D%E5%8A%9B%E5%A4%A7%EF%BC%9A\" >\u8986\u76d6\u9762\u5e7f\uff0c\u54c1\u724c\u5f71\u54cd\u529b\u5927\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/amplify-your-sporting-events-with-ooh-advertising\/#%E6%BF%80%E5%8F%91%E5%88%9B%E9%80%A0%E5%8A%9B%EF%BC%9A\" >\u6fc0\u53d1\u521b\u9020\u529b\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/amplify-your-sporting-events-with-ooh-advertising\/#%E6%89%A9%E5%A4%A7%E6%B4%BB%E5%8A%A8%E8%B5%9E%E5%8A%A9%EF%BC%9A\" >\u6269\u5927\u6d3b\u52a8\u8d5e\u52a9\uff1a<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><\/p>\n\n<p>\u968f\u7740\u4f53\u80b2\u8d5b\u5b63\u7684\u5347\u6e29\uff0c\u73b0\u5728\u6b63\u662f\u5229\u7528\u6237\u5916\u5e7f\u544a\u5438\u5f15\u53d7\u4f17\u3001\u5ba3\u4f20\u4f53\u80b2\u8d5b\u4e8b\u548c\u652f\u6301\u7403\u961f\u7684\u6700\u4f73\u65f6\u673a\u3002\u5728\u8fd9\u7bc7\u535a\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u63a2\u8ba8\u6237\u5916\u5e7f\u544a\u5982\u4f55\u5728\u653e\u5927\u4f53\u80b2\u8d5b\u4e8b\u3001\u5438\u5f15\u53d7\u4f17\u548c\u63a8\u52a8\u54c1\u724c\u6210\u529f\u65b9\u9762\u53d1\u6325\u5173\u952e\u4f5c\u7528\u3002 <\/p>\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BD%93%E8%82%B2%E8%B5%9B%E4%BA%8B%E6%9C%9F%E9%97%B4%E6%88%B7%E5%A4%96%E5%B9%BF%E5%91%8A%E7%9A%84%E5%8A%9B%E9%87%8F%EF%BC%9A\"><\/span><strong>\u4f53\u80b2\u8d5b\u4e8b\u671f\u95f4\u6237\u5916\u5e7f\u544a\u7684\u529b\u91cf\uff1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p>\u4f53\u80b2\u8d5b\u4e8b\uff0c\u5c24\u5176\u662f\u5728\u4e9a\u6d32\u4e3e\u529e\u7684\u9ad8\u77e5\u540d\u5ea6\u7684\u56fd\u9645\u8d5b\u4e8b\uff0c\u5438\u5f15\u4e86\u5927\u91cf\u89c2\u4f17\uff0c\u4e3a\u54c1\u724c\u4e0e\u70ed\u60c5\u7684\u7403\u8ff7\u5efa\u7acb\u8054\u7cfb\u63d0\u4f9b\u4e86\u72ec\u7279\u7684\u673a\u4f1a\u3002\u5728\u8fd9\u4e9b\u8d5b\u4e8b\u671f\u95f4\uff0c\u6237\u5916\u5e7f\u544a\u662f\u4e3b\u529e\u65b9\u548c\u54c1\u724c\u8425\u9500\u7ec4\u5408\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002\u968f\u7740\u6280\u672f\u7684\u8fdb\u6b65\uff0c\u7a0b\u5e8f\u5316\u6237\u5916\u5e7f\u544a\u73b0\u5728\u53ef\u4ee5\u5c06\u5b9e\u65f6\u4f53\u80b2\u6bd4\u5206\u4f5c\u4e3a\u89e6\u53d1\u56e0\u7d20\uff0c\u4f7f\u8d5b\u4e8b\u4e0e\u5e7f\u544a\u4e4b\u95f4\u7684\u8054\u7cfb\u66f4\u52a0\u7d27\u5bc6\u3002  <\/p>\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BD%93%E8%82%B2%E8%B5%9B%E4%BA%8B%E6%88%B7%E5%A4%96%E5%B9%BF%E5%91%8A%E7%9A%84%E5%A5%BD%E5%A4%84%EF%BC%9A\"><\/span><strong>\u4f53\u80b2\u8d5b\u4e8b\u6237\u5916\u5e7f\u544a\u7684\u597d\u5904\uff1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A6%86%E7%9B%96%E9%9D%A2%E5%B9%BF%EF%BC%8C%E5%93%81%E7%89%8C%E5%BD%B1%E5%93%8D%E5%8A%9B%E5%A4%A7%EF%BC%9A\"><\/span>\u8986\u76d6\u9762\u5e7f\uff0c\u54c1\u724c\u5f71\u54cd\u529b\u5927\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n<p>\u6237\u5916\u5e7f\u544a\u4f7f\u54c1\u724c\u80fd\u591f\u63a5\u89e6\u5230\u5927\u91cf\u4e0d\u540c\u7684\u53d7\u4f17\u3002\u901a\u8fc7\u5728\u6d3b\u52a8\u573a\u6240\u9644\u8fd1\u6709\u7b56\u7565\u5730\u653e\u7f6e\u5e7f\u544a\u724c\u3001\u6807\u724c\u548c\u6570\u5b57\u663e\u793a\u5c4f\uff0c\u54c1\u724c\u53ef\u4ee5\u6293\u4f4f\u70ed\u60c5\u7c89\u4e1d\u7684\u6ce8\u610f\u529b\uff0c\u521b\u9020\u6301\u4e45\u7684\u54c1\u724c\u5370\u8c61\u3002\u6237\u5916\u5e7f\u544a\u7684\u5b9e\u9645\u5b58\u5728\u589e\u5f3a\u4e86\u4e0e\u4f1a\u8005\u7684\u6574\u4f53\u6d3b\u52a8\u4f53\u9a8c\uff0c\u63d0\u9ad8\u4e86\u54c1\u724c\u8bb0\u5fc6\u5ea6\u548c\u4eb2\u548c\u529b\u3002  <\/p>\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%BF%80%E5%8F%91%E5%88%9B%E9%80%A0%E5%8A%9B%EF%BC%9A\"><\/span>\u6fc0\u53d1\u521b\u9020\u529b\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n<p>\u901a\u8fc7\u6237\u5916\u5e7f\u544a\uff0c\u54c1\u724c\u53ef\u4ee5\u81ea\u7531\u5730\u5c55\u793a\u81ea\u5df1\u7684\u521b\u610f\uff0c\u4ea7\u751f\u4ee4\u4eba\u96be\u5fd8\u7684\u5f71\u54cd\u3002\u4ece\u5927\u578b\u5e7f\u544a\u724c\u5230\u4ea4\u4e92\u5f0f\u6570\u5b57\u663e\u793a\u5c4f\uff0c\u54c1\u724c\u53ef\u4ee5\u5229\u7528\u9192\u76ee\u7684\u89c6\u89c9\u6548\u679c\u3001\u5f15\u4eba\u5165\u80dc\u7684\u5185\u5bb9\u548c\u521b\u65b0\u7684\u6280\u672f\uff0c\u4e0e\u7403\u8ff7\u5efa\u7acb\u66f4\u6df1\u5c42\u6b21\u7684\u8054\u7cfb\uff0c\u4e3a\u4f53\u80b2\u8d5b\u4e8b\u9020\u52bf\u3002 <\/p>\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%89%A9%E5%A4%A7%E6%B4%BB%E5%8A%A8%E8%B5%9E%E5%8A%A9%EF%BC%9A\"><\/span>\u6269\u5927\u6d3b\u52a8\u8d5e\u52a9\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n<p>\u54c1\u724c\u901a\u5e38\u4f1a\u9009\u62e9\u901a\u8fc7\u8d5e\u52a9\u6765\u652f\u6301\u7403\u961f\u6216\u8d5b\u4e8b\u3002\u6237\u5916\u5e7f\u544a\u63d0\u4f9b\u4e86\u4e00\u4e2a\u7406\u60f3\u7684\u5e73\u53f0\u6765\u5c55\u793a\u8fd9\u79cd\u652f\u6301\uff0c\u5e76\u4f7f\u54c1\u724c\u4e0e\u4f53\u80b2\u8d5b\u4e8b\u7684\u6fc0\u60c5\u548c\u5174\u594b\u76f8\u4e00\u81f4\u3002\u901a\u8fc7\u5728\u663e\u8457\u4f4d\u7f6e\u5c55\u793a\u8d5e\u52a9\u5546\u5fbd\u6807\u3001\u4fe1\u606f\u548c\u884c\u52a8\u53f7\u53ec\uff0c\u54c1\u724c\u53ef\u4ee5\u8fdb\u4e00\u6b65\u63d0\u9ad8\u5176\u77e5\u540d\u5ea6\uff0c\u5efa\u7acb\u54c1\u724c\u5fe0\u8bda\u5ea6\uff0c\u5e76\u589e\u5f3a\u4e0e\u8d5b\u4e8b\u7684\u8054\u7cfb\u3002  <\/p>\n\n<p>\u4f53\u80b2\u8d5b\u4e8b\u4e3a\u54c1\u724c\u548c\u4ee3\u7406\u5546\u63d0\u4f9b\u4e86\u4e00\u4e2a\u4e0e\u70ed\u60c5\u7684\u7403\u8ff7\u5efa\u7acb\u8054\u7cfb\u5e76\u63a8\u5e7f\u5176\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u7edd\u4f73\u673a\u4f1a\u3002\u5728\u8fd9\u4e9b\u6d3b\u52a8\u4e2d\u5229\u7528\u6237\u5916\u5e7f\u544a\u53ef\u4ee5\u6269\u5927\u6574\u4f53\u4f53\u9a8c\uff0c\u521b\u9020\u6301\u4e45\u7684\u54c1\u724c\u5370\u8c61\uff0c\u5e76\u63a8\u52a8\u4e1a\u52a1\u6210\u529f\u3002\u5728 Moving Walls\uff0c\u6211\u4eec\u63d0\u4f9b\u7aef\u5230\u7aef\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u4f7f\u54c1\u724c\u548c\u4ee3\u7406\u5546\u80fd\u591f\u5229\u7528\u6237\u5916\u5e7f\u544a\u7684\u529b\u91cf\uff0c\u5728\u4f53\u80b2\u8d5b\u4e8b\u671f\u95f4\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u5176\u5f71\u54cd\u529b\u3002\u8ba9\u6211\u4eec\u5e2e\u52a9\u60a8\u63d0\u5347\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\uff0c\u524d\u6240\u672a\u6709\u5730\u5438\u5f15\u60a8\u7684\u76ee\u6807\u53d7\u4f17\uff01   <\/p>\n\n<p>\u51c6\u5907\u597d\u5c06\u60a8\u7684\u4f53\u80b2\u8d5b\u4e8b\u5e7f\u544a\u63d0\u5347\u5230\u65b0\u7684\u9ad8\u5ea6\u4e86\u5417\uff1f\u73b0\u5728\u5c31\u8054\u7cfb\u6211\u4eec\uff0c\u4e3a\u60a8\u7684\u54c1\u724c\u5229\u7528\u6237\u5916\u5e7f\u544a\u7684\u529b\u91cf\uff01 <\/p>\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.movingwalls.com\/case-studies\/moving-walls-dynamic-dooh-campaign-at-icc-t20-world-cup-2022\/\" title=\"\">\u70b9\u51fb\u6b64\u5904\u9605\u8bfb\u6211\u4eec\u7684\u6848\u4f8b\u7814\u7a76\u3002<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u968f\u7740\u4f53\u80b2\u8d5b\u5b63\u7684\u5347\u6e29\uff0c\u73b0\u5728\u6b63\u662f\u5229\u7528\u6237\u5916\u5e7f\u544a [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/amplify-your-sporting-events-with-ooh-advertising\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u5229\u7528\u6237\u5916\u5e7f\u544a\u6269\u5927\u4f53\u80b2\u8d5b\u4e8b\u7684\u5f71\u54cd\u529b<\/span><\/a><\/p>\n","protected":false},"featured_media":15475,"template":"","categories":[],"class_list":["post-14165","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/blog\/14165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/media\/15475"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=14165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=14165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}