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The “Outernet” refers to the physical world that “Moving Audiences” interact with when they are not on The Internet.

People spend almost 3.7 hrs a day looking down at their phones. Smartphone penetration continues to grow as does consumer mobility. When they are not looking down, “Moving Audiences” - who spend an average of 3.1 hours outdoors daily (Outsmart) - interact with more and more non-traditional place-based media assets in the physical world - elevators, rideshare vehicles, transit hubs, shopping malls, and other venues.

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THERE’S PROOF THAT OOH MEDIA PRIMES AND MOBILE ADVERTISING ACTIVATES
Nielsen report found OOH prompted more online activations than radio and print.
After seeing an OOH advertisement:
Asseta
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46% used a search engine to look up more information

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38% visited or posted on a Facebook page

twitter

23% posted a Twitter message

instagram

25% posted something on Instagram

WE INVITE MARKETING LEADERS TO CHART THE FUTURE OF THE OUTERNET IN ASIA - THE LARGEST AND FASTEST-GROWING MARKET

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BRIDGE KNOWLEDGE GAP

The intersection of Internet and “Outernet” advertising is an emerging field, which has not been the focus of existing industry groups or associations.

 
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EXECUTE LOCAL CAMPAIGNS

Build case studies across several markets using online-offline marketing expertise and access to location media planning technologies

 
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SHOWCASE LEARNINGS

Establish a leadership position in the growing location media space by amplifying results, learnings, and guidelines to the wider marketing community

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The first "Outernet Marketing Innovation Group " will come from multiple industries and their knowledge will be used to put out best practices and guidelines

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Industry Leader per Market

Members will be selected from a variety of industry verticals to ensure a breadth of marketing objectives are covered

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Asian Markets

The industry group will be set-up in Singapore, Malaysia, Philippines, Indonesia, and India - Some of the Asia's largest OOH and Mobile advertising markets

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Months of Outernet Tech

Outernet MIG members will have complimentary access to cutting edge location media technology to execute campaigns and build best pratices

GROUP MEMBERS WILL EXECUTE UP TO TWO BRIEFS

reach

INCREMENTAL REACH-BASED SELECTIONS

retarget

RETARGETING BILLBOARD EXPOSED AUDIENCES

hyperlocal

HYPERLOCAL CONTENT EXECUTION

owned

OWNED MEDIA FOR PLANNING

tar-based

TRIGGER-BASED CONTENT EXECUTIONS

digital seg

ENGAGE DIGITAL SEGMENTS IN THE PHYSICAL WORLD

outernet

INTERNET-OUTERNET BRIDGE: 1ST PARTY DATA DRIVES PLANNING AND SEQUENCING

others

ANY OTHER OUTERNET MARKETING PROBLEM STATEMENT

WE HAVE MARKETING LEADERS FROM GLOBAL BRANDS
foodpanda-logo-551BD51321-seeklogo.com
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lalamove
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ITC logo Blue 400x400 (1)
Logo-Kotra_Pharma_15_1KB
XL-Axiata-logo-1-1
wipro-new-logo-AE49EC166D-seeklogo.com
burgerking
yoodo logo
Lenovo_Global_Corporate_Logo
final shemaroo with tagline ONLY logo-03-1
Marina_Bay_Sands_logo_logotype
jollibee-logo-png-transparent (1)
Smart_Communications-Logo.wine
Gyproc_Logotype_cmyk
Cheil Logo 400x400 px
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amarbank