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Moving Walls is revolutionizing the Out-of-Home (OOH) industry with innovative technology. Our bespoke platform offers real-time monitoring, data-driven insights, and precise audience targeting. It enhances the value and impact of all OOH media formats, empowering advertisers to optimize campaigns, understands their target audience, and deliver messages effectively.
Our agency partners benefit from a complete OOH enterprise software solution that automates planning, buying, and measurement. The solution can be completely white labelled and customized to meet agency specific requirements including the ability to connect to first party data solutions.
Global and growing brands work with us to run more effective OOH campaigns. Whether it is in one city or in multiple countries, the Moving Audiences platform brings complete accountability to OOH advertising in just a few clicks.
Our independent supply focused entity Location Media Xchange (LMX) provides enterprise software to automate all OOH business processes from inventory management to connecting to programmatic demand.
Get quick recommendations for ideal campaign sites and screens by inputting parameters and choose view types, apply advanced filters to drill down sites, and search nearby POIs. Optimize campaigns with manual and automated scheduling based on bing from built-in or custom audiences. Toggle between budgets, reach, and share of voice. Analyze hourly site performance for specific audiences. Manage negotiations, upload content, and access proof of play and delivery reports. Simplified: Get recommendations, schedule campaigns, analyze data, and manage content seamlessly in one platform.
Our platform utilizes a patented OOH measurement solution for precise targeting, leveraging dynamic data to predict audiences for each ad-play. Access inventory from the largest DOOH Supply Side Platforms. Our partners have solved challenges related to creative approvals, real-time availability, and proof-of-play in DOOH. Moving Audiences Xchange includes location-based mobile advertising, allowing retargeting of DOOH primed audiences and synchronization with large screen campaigns. Simplified: Our platform offers accurate targeting, access to extensive DOOH inventory, and seamless integration with mobile advertising for retargeting and synchronized campaigns.
Our platform assesses predicted campaign performance and compares it to actual results, recognizing that more exposure doesn't always mean greater reach. With Incremental Reach Analysis, we track the additional reach provided by each billboard, enabling data-driven decisions. While OOH lacks one-to-one targeting, it's crucial to understand its impact on exposed audiences. By leveraging location affinity and digital behavior insights, we categorize viewers into standard or custom segments. Simplified: Our platform analyzes predicted and actual campaign performance, tracks incremental reach, and uses location and digital behavior insights for audience segmentation.
Central de Outdoor Brazil Launches ECOSS OOH –...
SAO PAULO, Brazil (October 17, 2023) – Central de Outdoor,...Read More