Serangoon Groove
Serangoon MRT, North East
LED, 7680 × 1200 px
- Monthly reach
- 151,333
- Monthly impressions
- 1,470,960
Outdoor Advertising in Singapore
Singapore is one of the most concentrated out-of-home markets in Asia. Six million people live on one island of 730 square kilometers, and they make more than seven million public transport journeys a day.
The Moving Walls platform connects brands to that audience through 490+ programmatic screens in train stations, bus interchanges, condominiums and malls. Plan by venue, buy programmatically or direct, and see what the campaign actually delivered.
- Population
- 6M+Population
- Daily public transport journeys
- 7M+Daily public transport journeys
- Programmatic screens
- 490+Programmatic screens
- Urban population
- 100%Urban population
The Singapore OOH Landscape
Singapore is one of the few markets in the region where every kind of out-of-home trades side by side. Most screens are digital, a large share can be bought programmatically, and traditional large-format sites still anchor launches.
01
Programmatic DOOH
A large share of digital inventory is bought by audience and daypart, with creative that can change mid-flight.
02
Digital screen networks
Loop-based networks across MRT stations, malls, lift lobbies, offices and bus interchanges, built for frequency.
03
Traditional billboards and large format
Static sites and building-scale formats, still used where scale and permanence matter.
04
Transit and airport
MRT, bus and Changi media reaching commuters and travellers on repeatable daily journeys.
Find DOOH Screens by Venue in Singapore
Choose a venue type to see every site we offer in it, each listed once, with screen counts and monthly impressions. Everything except the airport is available programmatically.
MRT Station Advertising
ProgrammaticBest for: Mass reach and daily frequency, and the answer to most CBD briefs
Platform, concourse and linkway screens across the Thomson-East Coast, Downtown and North East lines, plus landmark station spectaculars.
- Stations
- 72Stations
- Screens
- 322Screens
- Monthly impressions
- 173M+Monthly impressions
Bus Interchange Advertising
ProgrammaticBest for: Heartland reach, where commuters wait and transfer
Digital screens inside bus interchanges island-wide, a higher-dwell alternative to roadside bus shelter advertising and bus stop billboards.
- Interchanges
- 24Interchanges
- Screens
- 55Screens
- Monthly impressions
- 14M+Monthly impressions
Residential Screen Advertising
ProgrammaticBest for: Premium households, reached at home
Lobby and lift screens in private condominiums across the island, seen by residents at the start and end of every day.
- Condominiums
- 27Condominiums
- Screens
- 107Screens
- Monthly impressions
- 510KMonthly impressions
Retail & Malls Advertising
ProgrammaticBest for: Launches and lifestyle brands, close to the point of purchase
Large-format LED at Orchard Gateway, Orchard Hotel, Bugis Street and Chinatown Point, close to the point of purchase.
- Sites
- 6Sites
- Screens
- 15Screens
- Monthly impressions
- 4.3M+Monthly impressions
Airport Advertising
Programmatic & DirectBest for: Travel, luxury, finance and regional business audiences
Digital networks, LED displays, lightboxes and baggage claim screens across Changi's four terminals and Jewel, reaching inbound and outbound travellers. Digital sites programmatic; static sites booked direct.
13 programmatic · 53 sites across T1–T4 and Jewel
High Visibility Digital Billboards in Singapore
The landmark sites. If you need three or four screens to carry a launch, start here.
Downtown Aura
Downtown MRT, CBD
LED, 10000 × 1000 px
- Monthly reach
- 142,610
- Monthly impressions
- 738,720
Orchard Gateway
Orchard Road
Façade LED, 1066 × 480 px
- Monthly reach
- 164,418
- Monthly impressions
- 982,770
Out of Home Advertising Media Types Available
MRT Station Advertising
Platform, concourse and linkway screens across the Thomson-East Coast, Downtown and North East lines, plus landmark station spectaculars.
Bus Interchange Advertising
Digital screens inside bus interchanges island-wide, a higher-dwell alternative to roadside bus shelter advertising and bus stop billboards.
Digital Billboards
Large-format LED along expressways, arterial roads and retail frontages, with dayparted and trigger-based creative.
Retail Spectaculars
Large-format LED at Orchard Gateway, Orchard Hotel, Bugis Street and Chinatown Point, close to the point of purchase.
Airport Media
Digital networks, LED displays and baggage claim screens across Changi's four terminals and Jewel, reaching inbound and outbound travellers. Digital sites programmatic; static sites booked direct.
Billboard Advertising in Singapore
Singapore is one of the most efficient outdoor advertising markets in Asia. The entire population lives in a single urban area of roughly 730 square kilometers, so a well-planned OOH campaign can build near-national reach in days rather than weeks.
The market has also digitised faster than almost anywhere else in the region. Screens dominate MRT stations, malls, office lobbies, lift landings and taxi rooftops, and much of that inventory now trades programmatically. For advertisers, that turns outdoor advertising in Singapore from a fixed, long-cycle buy into a flexible channel bought by audience, dayparted by hour and optimised mid-flight.
The practical effect is that billboard advertising in Singapore and a full digital outdoor advertising campaign are no longer separate conversations: static and digital sit in the same plan, bought against the same audience.
It also means briefs move faster. A regional team that doesn't know the market shouldn't have to work out which mall sits in which district. Start from the venue type, and every relevant screen is already listed, once.
Run the Campaign. Get It Evaluated.
Most outdoor buys end at proof of posting. Every Moving Walls campaign in Singapore comes back with delivery data, and campaigns above a set value include a brand lift study run on our own consumer panel.
You don't just find out where your ads ran. You find out whether they moved recall, consideration and intent.
| What you get | What it tells you |
|---|---|
| Delivery and reach | Impressions, unique reach and frequency by site, venue and daypart |
| Audience verification | Who passed the screens, against the audience you booked |
| Brand lift study | Recall, consideration and intent against a control group |
| Outcome attribution | Store visits and site traffic connected back to exposure |
OOH Market Potential in Singapore
Singapore's OOH advertising sector continues to grow on the back of sustained public transport ridership, a record-breaking air hub and one of the highest digital screen densities in Southeast Asia. More than seven million public transport journeys are made on an average day, and Changi Airport handled close to 70 million passenger movements in 2025, a concentrated, repeatable audience few other markets can match at this scale.
Digital out-of-home advertising in Singapore now accounts for the majority of outdoor spend, and the shift is accelerating as more networks connect to programmatic supply. Advertisers can buy digital billboards, MRT station screens, mall networks and taxi media by audience segment and time of day, run different creative in the CBD and the heartlands on the same campaign, and adjust flights based on live performance.
Singapore also works as a regional launchpad. Many campaigns are planned and commissioned here and then extended across Southeast Asia: same platform, same planning logic, same measurement framework in every market.
What has changed most is accountability. Measurement built on mobility data, audience panels and brand lift now makes it possible to report outdoor on the same terms as digital. As that capability matures, outdoor advertising companies in Singapore compete less on site lists and more on the quality of the planning and proof they deliver.
Success Stories: DOOH in Singapore
Campaigns planned out of Singapore, running here and across the region.
Trusted Globally by Marketers
Boost Your Visibility in Singapore with OOH Advertising
Tell us your audience, market and budget. We'll come back with a plan across billboards, transit and mall media, and the measurement to prove what it delivered.
Frequently Asked Questions
Open the Train Stations tab and filter by CBD. It lists the stations serving the financial district: Downtown, Telok Ayer, Chinatown, Maxwell, Shenton Way, Marina Bay, Outram Park and more, with screen counts and monthly impressions, so you can shortlist without knowing which station sits in which planning area.
Singapore is compact, fully urbanised and built around public transport, so audiences are concentrated and predictable. More than seven million public transport journeys are made on an average day, and the same commuters pass the same screens repeatedly, which builds frequency quickly at manageable cost. Add a dense mall network, a world-leading airport and heavy expressway traffic, and a single OOH campaign can cover work, retail and residential journeys across almost the entire population.
Digital screens dominate the market: MRT stations, malls, lift lobbies, office towers, taxi toppers and roadside LED. Because the inventory is digital and increasingly programmatic, advertisers can buy by audience rather than by site, run different creative by location and time of day, and trigger messages off conditions such as weather, traffic or stock levels.
Singapore is also unusual in that programmatic screens, digital networks and classic billboards all trade side by side, so a single plan can mix formats that other markets in the region can't offer together.
Yes. Alongside delivery reporting of impressions, unique reach and frequency, campaigns above a set value include a brand lift study run on our own consumer panel in Singapore, measuring recall, consideration and intent against a control group.
It runs in parallel with the campaign rather than as a separate research project, so results arrive with the post-campaign report instead of months later.
Billboard advertising rates in Singapore vary widely by format, location and duration. A digital slot on a heartland mall network sits at a very different price point to a premium Orchard Road façade or a Changi terminal video wall, and digital inventory is often sold by share of loop or by impressions rather than by fixed weekly rate.
Rather than one outdoor advertising rate card for Singapore, the more useful question is cost per thousand against the audience you actually want. Share your target audience, market and budget with us and we'll build a plan with transparent delivery estimates.
Yes, and many do. Singapore is where a lot of regional campaigns are commissioned, then extended into Malaysia, Indonesia, the Philippines and beyond. Moving Walls operates across 14+ markets on one platform, so planning, booking and measurement stay consistent wherever the campaign runs.