Globally, media spends continue to shift to digital. Meanwhile, Out-of-Home media has remained static. Even as the number of sites and digital screen options grow, outdoor advertising still only makes up for a measly 6% of total ad spends.
The assets have become digital but the media is still transacted manually.
Moving Audiences is built to change this. Our media owner technology stack connects sellers to the digital media ecosystem, enabling you to grow your business by reaching more buyers, automating media sales, and delivering content dynamically.
We are happy to inform you that the "Moving Audiences Content" has been working since the day it was installed. It is user-friendly and easy to push the data to display units collectively or selectively depending on the information, It met our expectations.
I've watched technology changed dramatically! New technology is always a priority with my team and we were thrilled to be able to offer "Moving Audiences Content" to our clients.