Globally, media spends continue to shift to digital. Meanwhile, Out-of-Home media has remained static. Even as the number of sites and digital screen options grow, outdoor advertising still only makes up for a measly 6% of total ad spends.
The assets have become digital but the media is still transacted manually.
Moving Audiences is built to change this. Our media owner technology stack connects sellers to the digital media ecosystem, enabling you to grow your business by reaching more buyers, automating media sales, and delivering content dynamically.