Moving Walls Americas

Technology, Measurement, and Media Solutions for the Americas

Moving Walls Americas helps media owners, agencies, and brands across LATAM and the wider Americas region unlock the full potential of OOH advertising through technology, audience intelligence, measurement, and media solutions.

From Canada through the US, and across Latin America — including Mexico, Colombia, and Brazil — we work with partners across the OOH landscape to improve campaign accountability, enhance audience understanding, unlock new revenue opportunities, and drive measurable business outcomes.

As part of the global Moving Walls network, the Americas team combines local market expertise with proven technology and data capabilities to support the continued growth of digital OOH and programmatic DOOH across LATAM and the wider region.

1M+ Screens accessible worldwide
10+ Years of OOH technology & measurement experience
7 Markets covered across the Americas
3 Integrated pillars — Software, Science, Media

Supporting the Future of OOH Across the Americas

OOH is evolving rapidly. As advertisers seek greater accountability and media owners look for new ways to grow and monetize inventory, technology and measurement have become critical to success.

With expertise spanning roadside, retail, place-based, and transit environments, we help partners navigate changing market demands while maximizing the value of their media assets and investments.

Our Solutions
Software
Software Technology solutions designed to help media owners manage, optimize, and scale their OOH operations. Our software capabilities support inventory management, campaign execution, workflow automation, and programmatic readiness, enabling operators to modernize their businesses, unlock new revenue opportunities, and scale more effectively in an increasingly competitive marketplace.
Science
Science Data and measurement solutions that help advertisers and media owners better understand audiences and campaign performance. Our capabilities include audience measurement, attribution, campaign effectiveness studies, location intelligence, and brand research, providing greater visibility into how campaigns influence business outcomes.
Media
Media Media solutions that connect brands with audiences through premium OOH inventory across the Americas and beyond. Through managed and programmatic activation, Moving Walls helps advertisers reach the right audiences while providing media owners with access to new demand opportunities.
Why Moving Walls?

Built on Technology, Backed by Measurement

For more than a decade, Moving Walls has helped organizations across the advertising ecosystem leverage data, technology, and media to make better decisions and achieve stronger outcomes.

Global Screen Network
Access to more than one million screens worldwide.
Measurement & Attribution
Audience measurement and attribution solutions.
Programmatic Activation
Programmatic media activation capabilities.
Brand Lift via Moving Walls Science
Brand lift and research expertise through Moving Walls Science.
Ecosystem Integrations
Technology and data integrations across the advertising ecosystem.
Multi-Market Experience
Experience supporting operators, agencies, and brands across multiple markets.

By bringing together software, science, and media into a single ecosystem, we help our partners make advertising more measurable, accountable, and effective.

Industries We Support
Media Owners & Operators Unlock new revenue opportunities through audience measurement, inventory optimization, and programmatic enablement.
Agencies Plan, activate, and evaluate campaigns with greater confidence through audience intelligence and measurable performance insights.
Brands Reach audiences more effectively through data-driven media strategies and campaign measurement solutions designed to deliver business impact.
Coverage

Connecting The Americas

Moving Walls Americas supports partners across Canada, the United States, Mexico, Colombia, Central America, the Caribbean, Brazil, and the rest of South America — powering OOH advertising across the LATAM region.

Hover or tap a market to explore our footprint.

Our regional presence allows us to combine local market understanding with global expertise in technology, measurement, and media, helping partners scale effectively across diverse markets and audiences.

Leadership
Mauricio Sabogal
Mauricio Sabogal Regional Business Leader, Latin America

Mauricio works with media owners, advertisers and key industry players across Latin America to drive the adoption of audience-based OOH solutions. His experience spans market development, strategic partnerships and helping organizations create more value through technology and data-driven decision-making.

Pramod Pancha
Pramod Pancha Chief Data Scientist

Pramod works with clients and key industry players across the region to drive business growth, strengthen market relationships and support the implementation of technology, measurement and media solutions that deliver measurable results.

Marco Muñoz
Marco Muñoz Director of Publishers, Americas

With more than 25 years in the OOH and DOOH industry in Latin America, Marco leads commercial, marketing, operations and business development for major players in the sector. After senior roles at Adsmovil OOH, Posterscope, Telefónica On The Spot, Terra Networks and Clear Channel, his career has focused on expanding digital out-of-home advertising, transforming the regional market and leading multidisciplinary teams that deliver data- and technology-driven advertising strategies.

Carolina
Carolina Manager - Strategy & Business Operations

Carolina leads the connection between global technology ecosystems and Latin America, driving regional expansion for companies and investors. With over 9 years in the tech sector and an MBA from the Asia School of Business, she specializes in market development, strategic partnerships, and innovation with a global perspective.

Partnerships & Ecosystem

Through strategic partnerships and integrations, we help clients access the tools, data, and expertise needed to navigate an increasingly complex media landscape and deliver measurable results.

Latest News

Moving Walls News in the Americas

Recent milestones from our growing presence across LATAM and the wider Americas region.

Ready to Grow Across the Americas?

Whether you're a media owner looking to modernize your operations, an agency seeking greater accountability, or a brand looking to connect with audiences more effectively, Moving Walls Americas is here to help.

Contact our team to learn how technology, measurement, and media can help you achieve your business objectives.