Out-of-Home Advertising Demystified
Learn the basics of outdoor advertising and become an expert
Unlock the basics of outdoor advertising with our comprehensive guide. Discover the most effective OOH formats to reach your target audience.
Airport Screens
Airports are filled with people who are waiting for something - they’re either waiting in line to check-in, for security, immigration, baggage or waiting around for their food or flight. Essentially, you have a captive audience that’s literally looking around for things to occupy their time.
Specifications
- Terminal-wide coverage
- Gate area screens
- Baggage claim displays
- Check-in counter positions
- Immigration/Security zones
- Departure lounge screens
Key Benefits
- Captive waiting audience
- Extended dwell time
- Affluent traveler demographic
- Business traveler reach
- International exposure
- High attention rates
Airport Screens
transit
Bus Shelter
An extremely popular DOOH screen format positioned at high traffic locations with lots of foot and vehicle traffic. The busy nature of these junctions ensures that there’s always one kind of audience viewing the screens - either vehicular or pedestrian. These are the screens where you’ve got to pull out all the stops with your campaigns!
Specifications
- Size: 4' x 6' typical panel
- Backlit/digital options
- Double-sided visibility
- Illuminated 24/7
- Weather-protected viewing
- High-traffic locations
Key Benefits
- Eye-level viewing
- Captive waiting audience
- Dual audience reach
- Urban coverage
- High frequency exposure
- Commuter targeting
Bus Shelter
street-furniture
Cinema
Nothing beats a large screen in a closed room where people have come in with the intention of watching that very screen - and then your ad shows up. The characteristics of the movie that follows can also be a great way of predicting who will occupy those seats so choosing this screen based on the movie that plays makes targeting easier too!
Specifications
- Pre-show ads: 15-60 seconds
- Large screen format
- Premium audio systems
- Captive environment
- Genre-based targeting
- Movie audience profiling
Key Benefits
- Full attention viewing
- Captive audience
- Premium environment
- Emotional engagement
- Predictable demographics
- High recall rates
Cinema
place-based
Digital Bulletin
Large billboards on the side of highways and heavy-traffic roads, these massive billboards tower over their surroundings and are a fantastic way to give your brand unparalleled visibility.
Specifications
- Size: 14' x 48' to 20' x 60'
- Highway-side positioning
- Towering height placement
- LED digital displays
- High-resolution graphics
- Remote content management
Key Benefits
- Unparalleled visibility
- Highway dominance
- Towers over surroundings
- Massive audience reach
- Extended viewing time
- Premium brand exposure
Digital Bulletin
dooh
E-Buntings
These synchronous, multi-panel displays line public streets - either on the sides or right along the middle. They are generally a specific number of screens that play the same ad, at the same time - positioned along the middle of a busy street or on the side of a busy walkway, these screens are almost impossible to miss!
Specifications
- Multi-panel synchronized displays
- Street-side positioning
- Same-time ad playback
- High-frequency locations
- Weather-resistant design
- Central/side street mounting
Key Benefits
- Synchronized brand messaging
- Impossible to miss
- Multiple touchpoints
- Street-level engagement
- Repetitive exposure
- Immersive ad experience
E-Buntings
dooh
LED Truck
This is an incredible, dynamic DOOH format that not only allows you to place an ad where your target audience is but also lets you follow them around on routes that they frequent. If you’re looking for a DOOH format that’s flexible and effective, look no further!
Specifications
- Mobile LED screen mounting
- GPS route tracking
- Real-time content updates
- Flexible deployment
- Event positioning capability
- Route optimization
Key Benefits
- Go where your audience is
- Follow target routes
- Event marketing ready
- Maximum flexibility
- Real-time deployment
- Location-specific targeting
LED Truck
mobile
Overhead Bridge
Overhead bridges have the size and strength to support massive screens spanning the entire width of the road. They are wide, big and hard to miss as driving by, they will be in your eyeline at some point - another DOOH ad format that you just cannot avoid.
Specifications
- Full road-width spans
- Massive screen sizes
- Bridge-mounted structure
- High-visibility positioning
- LED/Digital displays
- Unavoidable eyeline placement
Key Benefits
- Unavoidable visibility
- Full road coverage
- Direct eyeline targeting
- Massive creative canvas
- High traffic exposure
- Memorable brand impact
Overhead Bridge
transit
Unipole
The most popular DOOH format, Unipoles are found along high-traffic roads where a large screen (generally) is attached to a tall pole for maximum visibility. Ideally suited for commuters as the board stands out and makes its presence known!
Specifications
- Height: 40-100+ feet
- Screen Size: 14' x 48' typical
- LED/Digital display options
- 360° visibility models
- High-traffic road locations
- Illuminated day and night
Key Benefits
- Maximum highway visibility
- Commuter-focused targeting
- Impossible to miss
- Premium road locations
- Extended viewing distance
- 24/7 brand presence
Unipole
dooh
Wall Façade
An extremely popular DOOH screen format positioned at high traffic locations with lots of foot and vehicle traffic. The busy nature of these junctions ensures that there’s always one kind of audience viewing the screens - either vehicular or pedestrian. These are the screens where you’ve got to pull out all the stops with your campaigns!
Specifications
- Size: Custom (building dependent)
- High-resolution LED displays
- Premium junction locations
- Full motion video capable
- Weather-resistant construction
- Remote content management
Key Benefits
- Dual audience reach (pedestrian + vehicular)
- High-traffic junction visibility
- Impactful creative canvas
- Urban landmark presence
- Constant audience flow
- Premium brand positioning
Wall Façade
dooh
Frequently Asked Questions
Common questions about OOH advertising formats
OOH (Out-of-Home) advertising refers to any visual advertising media found outside of the home. This includes billboards, transit ads, street furniture, place-based media, and digital signage that reaches consumers while they are on the go.