OOH Advertising Case Studies | Moving Walls Success Stories

Turning Cinema Exposure into Measurable Brand Impact for BYD SHARK

BYD entered the UAE pickup truck market with the SHARK, leveraging an already highly recognised brand. The challenge was to build awareness of BYD’s pickup truck offering and determine whether cinema advertising could move audiences beyond awareness to stronger consideration, favourability and purchase intent. Moving Walls, through InsightzClub, measured the incremental impact of the campaign among UAE cinema-goers.

UAE•October 1, 2026

Campaign

Out-of-Phone Campaign Drove Measurable Brand Impact in Bangkok

A leading personal care brand wanted to extend its social media campaign to OOH, driving incremental impact while measuring its impact on brand perception and purchase consideration.

Bangkok•September 25, 2026

Campaign

Ramadan Campaign Reached Audiences Across Jakarta Through Digital Out-of-Home

A leading consumer brand wanted to extend its Ramadan campaign beyond digital channels and connect with audiences across high-traffic locations in Jakarta during the festive period.

Jakarta•September 16, 2026

Measurement & Brand Lift

A Leading Skincare Brand Drove Measurable Funnel Uplift With OOH in Thailand

In the crowded beauty category, the brand needed proof that OOH produced real, incremental movement down the funnel, measured rather than assumed. Impressions alone could not justify the investment.

Thailand•July 2, 2026

Platform Adoption

Addig built the foundation for a programmatic-ready OOH network

Addig wanted to build a scalable programmatic ecosystem, but partner networks operated across different hardware and CMS environments, creating compatibility and deployment challenges that could slow inventory onboarding.

•June 24, 2026

Campaign

Oreo Used High-Frequency DOOH to Strengthen Brand Recall in Jakarta

Oreo wanted to strengthen top-of-mind recall among young, urban consumers in Jakarta by building sustained visibility in a high-traffic environment rather than relying on broad, fragmented reach.

Jakarta•May 7, 2026

Campaign

Chinese New Year Scaled Across Africa With 567 Digital Screens

The campaign needed to overcome fragmented media networks and different execution timelines across 10 African markets, while ensuring the Chinese New Year creative went live simultaneously and consistently across all locations.

Africa•March 31, 2026

Measurement & Brand Lift

Mau Media Turned OOH Visibility Into Measurable Audience Delivery

Mau Media relied on estimated visibility to evaluate its OOH inventory, making it difficult to quantify audience delivery, compare sites, and support data-backed pricing.

Mauritius•March 30, 2026

Campaign

DOOH Reached 23,207 Shoppers During the Philippines' Peak Holiday Period

For a confectionery brand, the campaign needed to maintain visibility during the peak Christmas shopping period and concentrate exposure in high-footfall retail environments where purchase decisions were taking place.

•March 5, 2026

Campaign

Masterise Homes Reached 80K+ Urban Consumers Across 14 Premium Locations

Masterise Homes needed to reach high-value urban audiences for its premium residential offering, with greater precision than broad traffic-based OOH could provide.

•February 25, 2026

Platform Adoption

Al Arabia United in Egypt Cut OOH Reporting Time From 5 Days to 24 Hours

Al Arabia needed to replace manual reporting and limited audience visibility with a standardised measurement framework that could provide advertisers with consistent reach, impression and audience data.

Egypt•February 23, 2026

Measurement & Brand Lift

FC Media Proved OOH Campaign Impact With Audience Measurement in Morocco

FC Media needed to provide the advertiser with measurable proof of campaign delivery across different locations, audiences and time periods, rather than relying on estimated reach.

Morocco•February 6, 2026

Ready to Expand Your Reach

Case StudiesReal Results, Real Impact

Turning Cinema Exposure into Measurable Brand Impact for BYD SHARK

Turning Cinema Exposure into Measurable Brand Impact for BYD SHARK

Out-of-Phone Campaign Drove Measurable Brand Impact in Bangkok

Ramadan Campaign Reached Audiences Across Jakarta Through Digital Out-of-Home

A Leading Skincare Brand Drove Measurable Funnel Uplift With OOH in Thailand

Addig built the foundation for a programmatic-ready OOH network

Oreo Used High-Frequency DOOH to Strengthen Brand Recall in Jakarta

Chinese New Year Scaled Across Africa With 567 Digital Screens

Mau Media Turned OOH Visibility Into Measurable Audience Delivery

DOOH Reached 23,207 Shoppers During the Philippines' Peak Holiday Period

Masterise Homes Reached 80K+ Urban Consumers Across 14 Premium Locations

Al Arabia United in Egypt Cut OOH Reporting Time From 5 Days to 24 Hours

FC Media Proved OOH Campaign Impact With Audience Measurement in Morocco

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