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Showing 12 of 47 case studies
A leading consumer brand wanted to extend its Ramadan campaign beyond digital channels and connect with audiences across high-traffic locations in Jakarta during the festive period.
In the crowded beauty category, the brand needed proof that OOH produced real, incremental movement down the funnel, measured rather than assumed. Impressions alone could not justify the investment.
Addig wanted to build a scalable programmatic ecosystem, but partner networks operated across different hardware and CMS environments, creating compatibility and deployment challenges that could slow inventory onboarding.
Oreo wanted to strengthen top-of-mind recall among young, urban consumers in Jakarta by building sustained visibility in a high-traffic environment rather than relying on broad, fragmented reach.
The campaign needed to overcome fragmented media networks and different execution timelines across 10 African markets, while ensuring the Chinese New Year creative went live simultaneously and consistently across all locations.
Mau Media relied on estimated visibility to evaluate its OOH inventory, making it difficult to quantify audience delivery, compare sites, and support data-backed pricing.
For a confectionery brand, the campaign needed to maintain visibility during the peak Christmas shopping period and concentrate exposure in high-footfall retail environments where purchase decisions were taking place.
Masterise Homes needed to reach high-value urban audiences for its premium residential offering, with greater precision than broad traffic-based OOH could provide.
Al Arabia needed to replace manual reporting and limited audience visibility with a standardised measurement framework that could provide advertisers with consistent reach, impression and audience data.
FC Media needed to provide the advertiser with measurable proof of campaign delivery across different locations, audiences and time periods, rather than relying on estimated reach.
The fintech brand needed to move beyond broad demographic targeting and reach consumers during everyday moments when payment decisions were more likely to happen.
The Luxury hotel needed to reach high-value travellers, commuters and professionals across changing travel patterns, while ensuring its DOOH presence appeared in premium locations during relevant travel moments.
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