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Out-of-Home Advertising Demystified

Learn the basics of outdoor advertising and become an expert, unlock the basics of outdoor advertising with Our comprehensive guide.

Unipole

The most popular DOOH format, Unipoles are found along high-traffic roads where a large screen (generally) is attached to a tall pole for maximum visibility. Ideally suited for commuters as the board stands out and makes its presence known!

Wall Façade

An extremely popular DOOH screen format positioned at high traffic locations with lots of foot and vehicle traffic. The busy nature of these junctions ensures that there’s always one kind of audience viewing the screens - either vehicular or pedestrian. These are the screens where you’ve got to pull out all the stops with your campaigns!

E- Buntings

These synchronous, multi-panel displays line public streets - either on the sides or right along the middle. They are generally a specific number of screens that play the same ad, at the same time - positioned along the middle of a busy street or on the side of a busy walkway, these screens are almost impossible to miss!

Overhead Bridge

Overhead bridges have the size and strength to support massive screens spanning the entire width of the road. They are wide, big and hard to miss as driving by, they will be in your eyeline at some point - another DOOH ad format that you just cannot avoid.

LED Truck

This is an incredible, dynamic DOOH format that not only allows you to place an ad where your target audience is but also lets you follow them around on routes that they frequent. If you’re looking for a DOOH format that’s flexible and effective, look no further!

Air port Screens

Airports are filled with people who are waiting for something - they’re either waiting in line to check-in, for security, immigration, baggage or waiting around for their food or flight. Essentially, you have a captive audience that’s literally looking around for things to occupy their time.

Digital Bulletin

Large billboards on the side of highways and heavy-traffic roads, these massive billboards tower over their surroundings and are a fantastic way to give your brand unparalleled visibility.

Bus Shelter

An extremely popular DOOH screen format positioned at high traffic locations with lots of foot and vehicle traffic. The busy nature of these junctions ensures that there’s always one kind of audience viewing the screens - either vehicular or pedestrian. These are the screens where you’ve got to pull out all the stops with your campaigns!

Cinema

Nothing beats a large screen in a closed room where people have come in with the intention of watching that very screen - and then your ad shows up. The characteristics of the movie that follows can also be a great way of predicting who will occupy those seats so choosing this screen based on the movie that plays makes targeting easier too!

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