OOH Campaign and Audience Measurement

Accurate and Reliable OOH Campaign
Performance Measurement by Moving Walls

Measuring the impact of an out-of-home (OOH) advertising campaign is crucial for advertisers, as it enables them to determine the success of their investment. In the past, the lack of a reliable measurement platform for OOH advertising has been a key deterrent for advertisers. However, with Moving Walls’ patented technology, advertisers can now accurately measure their campaign performance and gain valuable insights and data that can help them optimize their future campaigns. This new technology provides a reliable and effective way for advertisers to evaluate the impact of their OOH campaigns and make informed decisions based on real-time data.

The Most Intuitive
OOH Planner Around

Real- Time Campaign Analytics

In today's fast-paced world, audience mobility has become increasingly unpredictable, making it challenging to rely on historical trends to guide OOH decisions. Therefore, relying solely on past performance may not be sufficient to achieve desired outcomes. The decisions platform looks at predicted campaign performance and compares against what actually happens when it is live.

Incremental Reach Analysis

It's important to understand that more exposure or impressions doesn't always lead to greater reach. To accurately measure the impact of each billboard in a campaign, we offer an Incremental Reach Analysis that tracks the additional reach that each billboard delivers. By analyzing this data, we can make informed decisions that optimize the campaign's performance and reach the target audience more effectively.

Deeper Audience Insights

Understanding the impact of your ads on the audience is crucial, even in OOH campaigns where it's not a one-to-one medium. That's why we provide Deeper Audience Insights by utilizing a blend of location affinity and digital behavior data to group viewers into standard or custom-built segments. This helps us gain a comprehensive understanding of the audience's interests, preferences, and behavior.

Trusted Globally
By Marketers

OOH Advertising Has Become Easier to Execute and Measure

With our advanced technology and data-driven approach, OOH advertising has been streamlined, making it easier than ever to execute impactful campaigns and measure their effectiveness.

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