Accurate and Reliable OOH Campaign Performance Measurement by Moving Walls
Measuring the impact of an out-of-home (OOH) advertising campaign is crucial for advertisers, as it enables them to determine the success of their investment. In the past, the lack of a reliable measurement platform for OOH advertising has been a key deterrent for advertisers. However, with Moving Walls’ patented technology, advertisers can now accurately measure their campaign performance and gain valuable insights and data that can help them optimize their future campaigns. This new technology provides a reliable and effective way for advertisers to evaluate the impact of their OOH campaigns and make informed decisions based on real-time data. With Moving Walls, advertisers can unlock the full potential of OOH advertising and achieve their marketing goals with confidence.
Enhanced Analytics and Insights for Effective OOH Campaigns
Real- Time Campaign Analytics
In today's fast-paced world, audience mobility has become increasingly unpredictable, making it challenging to rely on historical trends to guide OOH decisions. Therefore, relying solely on past performance may not be sufficient to achieve desired outcomes. The decisions platform looks at predicted campaign performance and compares against what actually happens when it is live.
Incremental Reach Analysis
It's important to understand that more exposure or impressions doesn't always lead to greater reach. To accurately measure the impact of each billboard in a campaign, we offer an Incremental Reach Analysis that tracks the additional reach that each billboard delivers. By analyzing this data, we can make informed decisions that optimize the campaign's performance and reach the target audience more effectively.
Deeper Audience Insights
Understanding the impact of your ads on the audience is crucial, even in OOH campaigns where it's not a one-to-one medium. That's why we provide Deeper Audience Insights by utilizing a blend of location affinity and digital behavior data to group viewers into standard or custom-built segments. This helps us gain a comprehensive understanding of the audience's interests, preferences, and behavior.
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