Build OOH Plans You Can Defend.
Transform campaign briefs into data-backed OOH plans with live inventory, audience signals, and forecasting—all in one platform.
Stop Guessing. Start Planning With Data.
Use live inventory, audience and location signals, and forecasting to make smarter OOH decisions before you commit budget.
Live Inventory
Find locations that fit your campaign.
Audience Insights
Understand who your locations can reach.
Campaign Forecasts
See potential reach, impressions, and frequency.
Make Every Planning Decision Count.
Transform complex OOH variables into clear, defensible recommendations in four intelligent steps.
Build Plans Around Your Audience
Move beyond choosing locations based on availability. Use Audience signals to identify environments and locations that align with who you want to reach.
Make Better Use of Your Budget
Compare different planning scenarios to understand the trade-offs between reach, audience, frequency, and spend—and build a media mix that works harder.
Turn Data Into Recommendations
Bring inventory, audience and media Signals, and forecasts together to build recommendations backed by evidence, not assumptions.
Present Plans With Confidence
Turn your media plan into a clear, client-ready proposal that makes your recommendations easier to understand, justify, and approve.
Your OOH Planning Journey With MW Planner
Every winning campaign starts with a smarter workflow.
Define your campaign objectives, audience, market, and budget.
Find live inventory that fits your campaign requirements.
Assess audience potential and forecast campaign delivery.
Compare scenarios and refine your media mix.
Present a data-backed plan your clients can understand—and trust.
Built for Those Who Build OOH Plans
Agencies
Build stronger media recommendations and give clients a clear rationale behind every OOH decision.
Advertisers
Understand where your OOH budget goes, who it reaches, and what your plan can deliver.
Powered by MW Science, the Cognitive Compass behind Moving Walls, connecting real-world signals to guide smarter decisions across the entire ecosystem.