Make Every OOH Slot More Valuable.
Automatically allocate every available slot to the highest-value demand while protecting guaranteed campaigns and maximizing network revenue.
Your Inventory Is Limited. Your Demand Isn't.
Guaranteed campaigns, direct bookings, and programmatic demand all compete for the same OOH inventory. Influence continuously makes allocation decisions using media, location and audience Signals to turn competing demand into better utilization and revenue.
What Should Run?
Influence evaluates every available slot against value demand while protecting guaranteed campaigns and business rules.
What Should Come First?
Influence prioritizes the highest-value eligible demand while keeping guaranteed campaigns on track.
| Campaign | Priority | Status |
|---|---|---|
| Guaranteed Launch | Protected | Active |
| Eligible Growth | Prioritized | Active |
| Standard Outreach | Normal | Pending |
| Seasonal Promo | Low | Draft |
How Do You Get More From Your Inventory?
Influence automatically puts available inventory to work, improving utilization, reducing manual intervention, and increasing revenue.
More Than Allocation,
MW Influence Helps You Run Your Network Smarter
Take Manual Work Out of Campaign Operations
Streamline scheduling, creative approvals, campaign allocations, and inventory management so your team spends less time managing individual placements.
Keep Creative Operations Moving
Review, approve, validate, and distribute creatives through streamlined workflows that help campaigns go live smoothly and on time.
Deliver Every Campaign With Confidence
Track campaign delivery and capture event-level proof of play across your network, making pacing, reconciliation, and advertiser reporting easier.
See Where Your Network Can Perform Better
Monitor campaign performance, inventory utilization, revenue opportunities, and operational activity through centralized network insights.
Built to Work With Your Existing Stack
MW Influence integrates seamlessly with your SSPs, DSPs, CMS, and CRM.
Powered by MW Science, the Cognitive Compass behind Moving Walls, connecting real-world signals to guide smarter decisions across the entire ecosystem.