The DOOH Ad Server Built for Revenue, Not Just Reliability
Future-Proof Your Network with Composable, API-First Ad Technology
Reach the right audiences at the right moments across the world's most impactful OOH locations.
Built for large enterprise DOOH media owners, MW Influence gives you spot-level precision, transparent decisioning, and the flexibility to integrate with your existing tech stack—without ripping everything out.
The Challenges Holding Your Network Back
Traditional ad serving approaches weren't built for today's programmatic landscape. Media owners face mounting pressure to increase revenue while dealing with outdated, rigid systems.
Manual Inefficiency
Still creating playlists in spreadsheets? Manual scheduling wastes hours and leaves money on the table.
MW Influence automates spot-based scheduling with precision, eliminating manual playlist creation entirely.
Fragmented Demand
Running separate systems for direct IO and programmatic deals creates revenue cannibalization and missed opportunities.
Our unified decision engine evaluates all demand sources fairly in real-time, maximizing yield from every spot.
Lack of Trust
Advertisers question estimated screenshots. You need auditable proof that ads actually ran.
Event-level proof-of-play provides immutable, timestamped logs for every ad impression.
Pricing Rigidity
Fixed rate cards can't adapt to demand shifts, leaving revenue on the table during peak periods.
Dynamic rule-based pricing adjusts rates based on daypart, channel, and demand signals automatically.
Why Leading Media Owners Choose MW Influence Over Legacy Solutions
The DOOH ad server market is crowded with old technology and demand-side platforms that prioritize buyers over you. MW Influence is different.
Beyond Loops
Legacy ad servers were built to play files in a loop.
We maximize the revenue of every spot with intelligent, real-time decisioning.
API-first composable architecture means you can integrate without replacing your entire stack.
Transparent Control
Traditional platforms use black-box algorithms that prioritize their demand over yours.
Glass-box transparency. You see exactly why every ad decision was made and control the yield optimization rules.
Built for media owners, not advertisers. Your revenue, your rules.
Enterprise Platform
Most programmatic layers offer just one feature in your stack.
Complete operating system for DOOH inventory management, campaign execution, and yield optimization.
Manage digital, static, and transit networks from one unified control plane.
The Complete Ad Serving Platform for Modern Media Owners
Global Reach
Access premium inventory across Asia-Pacific, Americas, and EMEA.
Audience Targeting
Target by demographics, behaviors, and real-world movement patterns.
Daypart Optimization
Reach audiences at peak engagement times throughout the day.
Multi-Currency Support
Plan and buy in local currencies across all markets.
From Planning to Proof: The MW Influence Workflow
MW Influence acts as the intelligent control plane that connects planning, execution, and measurement into one seamless operation.
Planning & Discovery
Sales planners use MW Planner to search inventory, check availability via the Booking Engine API, and generate proposals with accurate pricing from the Pricing Module.
Booking & Configuration
When deals close, the Booking Engine creates hard reservations. AdOps specialists configure campaigns in MW Influence with delivery goals, pacing rules, and targeting parameters.
Creative Management
Upload creatives to the Creative Hub for auto-validation and transcoding. Multi-tier approval workflows ensure brand safety and landlord compliance before assets go live.
Real-Time Execution
When screens request ads, the Decision Engine evaluates all eligible campaigns in under 100ms, selecting the best ad based on priority, pacing, and yield optimization rules.
Measurement & Proof
Every impression generates an immutable proof-of-play log sent to MW Measure. Compare planned vs actual delivery, reconcile invoices, and demonstrate ROI to advertisers.
Built for Integration, Not Isolation
Unlike monolithic legacy systems, MW Influence is built on composable principles. Our horizontal modules function as independent services accessible via RESTful APIs.
What This Means for You:
- No Rip-and-Replace Required: Keep your existing CMS, billing system, or planning tools. MW Influence integrates via API.
- Use What You Need: Start with just the Decision Engine, or deploy the full stack including Inventory, Booking, Creative, and Pricing modules.
- Scale Independently: Add capacity to high-demand services without over-provisioning the entire system.
- Future-Proof Technology: Modern cloud-first architecture with horizontal scaling ensures your investment grows with your network.
Technical Highlights:
Trusted by Leading DOOH Media Owners Worldwide
From transit networks to retail malls and large-format roadside networks, enterprise media owners choose MW Influence to automate operations and maximize revenue.
Media Owner Transformation: From Manual Operations to Automated Yield Management
One of the world's largest metro rail media operators moved from spreadsheet-based scheduling to spot-level automation with MW Influence. The result: streamlined operations, reduced manual errors, and intelligent yield optimization across thousands of digital screens.
"MW Influence transformed how we manage our network. The composable architecture let us integrate without disrupting operations, and the unified decision engine ensures we're maximizing revenue from every spot."
— Head of OOH, Enterprise DOOH Media Owner
Purpose-Built for Your Team
AdOps Specialists
Configure campaigns, manage creative workflows, monitor delivery pacing, and troubleshoot ad serving issues through the intuitive dashboard.
Sales Planners
Check real-time inventory availability, generate accurate pricing quotes, and hand off confirmed deals seamlessly to AdOps for execution.
Revenue Managers
Configure dynamic pricing rules, monitor yield performance across direct and programmatic channels, and optimize inventory packaging strategies.
Enterprise-Grade Technology
Platform Capabilities
- Cloud-first architecture with 99.9% uptime SLA
- Horizontal scaling to support networks of any size
- Sub-100ms ad decisioning latency
- Role-based access control (RBAC) with SSO support
- Comprehensive API documentation and SDKs
- Multi-tenant architecture with data isolation
- Real-time monitoring and alerting
Standards & Protocols
Don't Replace.Integrate.
MW Influence connects seamlessly with your existing ad tech ecosystem. No rip-and-replace—just instant network value from day one.
Ready to Transform Your Network?
Join the leading DOOH media owners who have moved beyond legacy loop-based systems to intelligent, revenue-optimizing ad serving.
Schedule a demo to see how MW Influence can unify your direct and programmatic demand, automate operations, and maximize yield across your entire network.
Prefer to talk to an expert first? Contact our team at info@movingwalls.com
Frequently Asked Questions About MW Influence
A DOOH (Digital Out-of-Home) ad server is a technology platform that manages, delivers, and optimizes advertising campaigns across digital out-of-home screens such as billboards, transit displays, and retail networks. MW Influence goes beyond basic ad serving to provide unified yield optimization, composable architecture, and enterprise-grade inventory management.
MW Influence is built API-first with composable architecture. Our Decision Engine integrates with third-party CMS players via RESTful APIs, allowing you to keep your existing content management system while adding intelligent ad serving and yield optimization capabilities.
Yes. Unlike legacy systems that separate direct IO and programmatic into different waterfalls, MW Influence uses a unified decision engine that evaluates all demand sources fairly in real-time, maximizing revenue from every available spot.
MW Influence is built for media owners, not advertisers. Unlike monolithic loop-based systems or demand-side black boxes, we provide transparent, composable technology that optimizes for your yield. You maintain full control over pricing, decisioning logic, and inventory management.
Implementation timelines vary based on network complexity, but our API-first architecture and bulk CSV/JSON import capabilities enable faster onboarding than legacy systems. Many enterprise deployments are live within weeks, not months.
MW Influence is built for enterprise scale, supporting networks from hundreds to thousands of screens across global markets. Our horizontal scaling architecture grows with your network size.
Explore Our Case Studies
Discover how leading brands across industries have achieved remarkable results with Moving Walls' connected media platform.
Owning the Science of Incrementality: How an Out-of-Home Campaign Drove Measurable Funnel Uplift for a Leading Skincare Brand
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How Addig is Building a Programmatic-Ready OOH Network
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How Oreo Strengthened Urban Recall Through High-Frequency DOOH in Jakarta
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