Global Out-of-Home (OOH) advertising technology company Moving Walls has announced an expanded leadership structure aimed at accelerating its growth across North America and Latin America.
Mauricio Sabogal, current Global Chief Strategy Officer, will also assume the position of Head of Americas. In this role, he will lead Moving Walls’ business development, commercial strategy, market expansion, and strategic alliances throughout the region. Simultaneously, Sabogal will continue driving the company's global strategic direction while executing its regional growth agenda. He will work closely with brands, agencies, media owners, technology partners, and industry organizations to expand Moving Walls’ footprint and accelerate the adoption of audience intelligence, automation, programmatic buying, and measurement solutions.
Sabogal brings extensive global leadership experience in the media, advertising, and technology sectors. Throughout his career, he served as Global CEO of WPP’s Kinetic Worldwide, leading operations across North America, Latin America, Europe, and Asia. He has developed new markets, established strategic alliances, and guided numerous companies through complex business and technological transformations. Sabogal also served for several years on the board of directors of Adsmovil—recently acquired by MiQ—and founded the independent agency network SAB Marketing Connections.
Joining him in leading the region, Marco Muñoz Pérez will serve as Head of SSP and Partnerships with Media Owners for the Americas. Following the sale of Adsmovil OOH, where he previously led operations, Muñoz is now responsible for developing and expanding Moving Walls’ ecosystem of media owners across the Americas. His responsibilities include strengthening relationships with publishers, expanding premium and programmatic-enabled inventory, coordinating platform integrations, and helping media owners utilize Moving Walls’ technology to manage, monetize, and measure their assets more effectively across Latin America and the U.S. Hispanic market.
This expanded leadership structure reflects Moving Walls’ commitment to strengthening its presence in the Americas and building a more connected, transparent, and technology-enabled outdoor advertising ecosystem for advertisers, agencies, and media owners alike.
"The Americas represent an important strategic growth opportunity for Moving Walls, at a time when outdoor advertising is increasingly connected, more measurable and better integrated with the overall media ecosystem," said Srikanth Ramachandran, founder and CEO of Moving Walls Group. "Mauritius combines global strategic leadership with deep knowledge of the region and strong relationships in the advertising and media industries. Marco brings the specialized publisher leadership and media offering necessary to build a scalable and reliable market. Together they will help us generate greater value for advertisers, agencies and media owners throughout the Americas."
For his part, Mauricio Sabogal said: "Outdoor advertising is entering a decisive stage of its evolution. Audience intelligence, artificial intelligence, automation, and more responsible measurement are transforming the way news organizations are planned, purchased, and evaluated. Our opportunity is to combine Moving Walls' global technology with strong local partnerships to help advertisers and media owners capture the full value of this transformation in the Americas."
"Our priority is to continue building the largest ecosystem of outdoor media owners in the region based on trust, transparency, connectivity and measurable value," said Marco Muñoz, director of SSP and Partnerships with Media Owners for the Americas at Moving Walls. "By working closely with media owners and technology partners, we will be able to expand access to premium inventory, simplify integrations, and create more efficient opportunities for publishers and buyers across the region."
