Can campaigns be activated programmatically?

Yes. Moving Walls supports both programmatic and direct DOOH activation in the U.S., so your team can choose the approach that fits each campaign’s requirements, budget and timeline rather than defaulting to one buying method.

Can we run one campaign across multiple U.S. markets?

Yes. Campaigns can be planned, activated and reported across markets in one workflow, subject to inventory availability in each city.

Do you work with agencies?

Yes. The platform is built around agency workflows: planning, multi-market coordination, campaign management and reporting, so DOOH can sit inside your wider media plan rather than run as a separate process.

How can pDOOH contribute to incremental campaign reach?

When combined with digital and social media campaigns, pDOOH extends advertising exposure into physical environments. This can help brands reach additional audiences beyond online channels and complement their existing digital media investments.

Plan, Activate and Measure DOOH in the United States

U.S. out-of-home advertising revenue reached a record $9.46 billion in 2025, and digital out-of-home is driving the growth, accounting for 38.4% of spend in Q2 2026 and rising 18.5% year on year. As more of the country’s screens go digital, Moving Walls helps agencies connect audience- and location-led planning, direct and programmatic activation, campaign management and measurement across U.S. markets through one connected platform.

All Locations

341M+

Population

$9.46B

OOH Ad Revenue (2025)

38.4%

Digital Share of OOH Spend (Q2 2026)

Explore U.S. Markets

OOH and DOOH advertising opportunities in key U.S. markets

New York

Reach commuters, professionals and visitors across Times Square, Midtown, the Financial District, SoHo and Brooklyn with DOOH.

Los Angeles

Reach residents and visitors across Hollywood, Downtown LA, Beverly Hills, Santa Monica, major freeways and LAX with billboards and DOOH.

Chicago

Plan DOOH across the Loop, River North, Michigan Avenue, CTA transit and O’Hare, and take Chicago brands into other US and international markets.

San Francisco

Reach technology, business, consumer and visitor audiences across San Francisco and the wider Bay Area, from the Peninsula to Silicon Valley.

Florida

Reach residents and visitors across Orlando, Miami, Tampa Bay, Jacksonville and South Florida, from airports and highways to tourism districts.

New Jersey

Reach commuters, shoppers and visitors across Newark, Jersey City, the Meadowlands, Bergen County and the Jersey Shore with OOH and programmatic DOOH.

341M+

Population

$9.46B

OOH Ad Revenue (2025)

38.4%

Digital Share of OOH Spend (Q2 2026)

How It Works

Simplify DOOH Planning and Operations Across the United States

Planning and operating OOH across the U.S. can involve dozens of media owners, markets, formats, buying methods and reporting processes. Moving Walls brings these activities into a more connected workflow, helping your team plan campaigns, activate media and understand performance with greater visibility.

01

Plan with More Context

Use audience and location intelligence, performance estimates and campaign requirements to guide media planning across markets.
02

Activate with Flexibility

Support direct and programmatic DOOH activation based on campaign requirements, budgets and available inventory.
03

Measure More Consistently

Bring campaign delivery and available performance signals from every market into a clearer and more transparent reporting workflow.

Choose your path

What Are You Looking to Achieve?

Moving Walls supports agencies planning and activating DOOH across the United States.

For Agencies

Plan and Activate Multi-Market DOOH Campaigns More Efficiently

Bring U.S. OOH into your wider media strategy without managing every market and media owner through disconnected workflows.

Audience and location-led planning
Direct and programmatic activation
Multi-market campaign coordination
Measurement and reporting
Flexible campaign scope

Explore Campaign Solutions

Programmatic DOOH

Bring More Flexibility to Programmatic DOOH

Programmatic DOOH can add flexibility to campaign activation, but planning, buying and reporting often sit across different systems. Moving Walls helps connect these workflows, and MW Activate integrates with the DSPs, SSPs and ad servers your team already uses.

01

Plan

Identify relevant audiences, markets and media environments.
02

Activate

Support programmatic or direct activation based on the campaign.
03

Manage

Coordinate campaign activity across markets and partners.
04

Report

Bring campaign delivery into a more consistent reporting workflow.

See the Workflow

Measurement

Make Your DOOH Activity Easier to Understand

Measurement should help your team understand more than whether a campaign was delivered.

Moving Walls supports planning, verification and measurement workflows that help you understand audience, location and campaign performance signals.

Before the Campaign

Use data to support market, location and audience planning.

During the Campaign

Monitor delivery and available campaign signals.

After the Campaign

Bring relevant reporting into one view, including brand lift where required, to support evaluation and future planning.

Explore Measurement Capabilities

Solutions

Choose the Capabilities That Fit Your Setup

Whether you’re planning national campaigns or activating media in a single U.S. market, Moving Walls lets you focus on the capabilities relevant to your current workflow.

MW Planner

For audience and location-led planning

Plan DOOH campaigns using audience and location intelligence and multi-market forecasts.

Best suited for: Agencies and media planners.

Learn more MW Activate

For campaign activation

Execute and optimise DOOH campaigns based on campaign requirements.

Best suited for: Agencies, programmatic buyers and campaign teams.

Learn more MW Measure

For measurement and attribution

Measure campaign performance using real-world signals and brand lift.

Best suited for: Agencies looking for clearer performance visibility.

Learn more MW Market

For accessing DOOH inventory

Access digital, static and transit inventory across relevant U.S. markets, subject to availability.

Best suited for: Agencies and media buyers.

Learn more

When pDOOH is used as an extension of digital and social media campaigns, it can create opportunities for incremental reach beyond online channels. By adding exposure across physical environments such as roads, transit networks, airports and retail locations, pDOOH helps brands connect with audiences at different touchpoints and complements their existing digital media investments.

Talk to Us About Your Setup

Ready to Explore DOOH in the United States?

Whether you’re planning a national campaign or looking for a more connected MediaTech workflow, we can focus the demo around your current priorities.

Request a Demo

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Frequently Asked Questions

Moving Walls supports planning, activation and measurement workflows for agencies running OOH and DOOH campaigns in the U.S., through its Americas team. Inventory access depends on the media owners and formats available in each market.