Make an Impact with DOOH Advertising in New York

New York City is home to approximately 8.55 million residents, making it one of the largest urban markets in the United States. As a major global financial and commercial centre, the city brings together businesses across financial services, technology, media, retail and tourism. Its prominent business districts, shopping destinations and extensive transportation networks create diverse environments for digital out-of-home (DOOH) advertising. Moving Walls combines audience intelligence, mobility insights and campaign planning capabilities to help advertisers assess relevant media opportunities and plan campaigns across New York.

Back to United States

New York’s OOH Advertising Landscape

From underground transit networks to prominent digital displays, New York offers advertisers access to a variety of physical media environments.

Transit

Subway, Bus & Rail Advertising

New York’s extensive public transportation network connects residential neighbourhoods with employment centres, shopping destinations and entertainment districts. Transit advertising provides opportunities to reach audiences throughout their daily journeys.

Airports

Airport Media

JFK, Newark Liberty and LaGuardia connect the metropolitan region with domestic and international destinations. Airport placements can be considered for campaigns targeting frequent travelers, international visitors and business audiences.

Digital

Digital Billboard Advertising

Digital displays offer brands the flexibility to use scheduled creative, time-sensitive messaging and visually prominent formats across suitable commercial locations.

Retail

Retail & Shopping Environments

Shopping centres and retail media placements can support promotional activity, product introductions and brand communication in consumer-facing environments.

Explore New York Media Options

Understanding the New York Audience

New York City has approximately 8.55 million residents, making it a substantial consumer and business market. Its population is supported by a metropolitan economy with strong representation across financial services, technology, media, tourism, retail and professional services.

8.55MNew York City residents
~1.3BSubway rides in 2025 (472 stations)
142M+Passenger movements across JFK, Newark Liberty and LaGuardia (2025)
65MVisitors to New York City (2025)

Transportation plays a significant role in how people move through the city, with approximately 4 million subway rides on an average weekday. For media planners, these figures provide important context when evaluating the city’s advertising environments. Residential population, commuter activity, business concentrations and visitor movements can all inform location and audience considerations during campaign development.

Five Key New York Districts for OOH Advertising

New York’s commercial districts offer distinct advertising environments, shaped by their business activity, retail presence, tourism and local audiences.

High-Visibility Advertising and Entertainment

Times Square

Known for its prominent digital displays, theatres and constant visitor activity, Times Square is one of New York’s most recognisable advertising destinations. Its connection to the city’s busiest subway station makes it an important location for brands seeking visibility among commuters, tourists and urban audiences.

Business and Corporate Audiences

Midtown & Hudson Yards

With major corporate offices, premium commercial developments, hotels and transport connections, Midtown and Hudson Yards attract professionals, executives and business travelers. These districts are relevant for campaigns targeting corporate decision-makers and premium consumer segments.

Finance and Professional Services

Financial District

Centred around Wall Street and Lower Manhattan’s financial institutions, the Financial District is a major business destination. It offers a relevant setting for campaigns targeting finance professionals, corporate audiences and decision-makers across the financial services and technology sectors.

Fashion, Retail and Lifestyle

SoHo

SoHo is recognised for its fashion boutiques, flagship stores, art galleries and lifestyle destinations. Its retail-led environment makes it relevant for brands in fashion, beauty, luxury goods and consumer lifestyle categories seeking to connect with shoppers and visitors.

Business, Creativity and Urban Culture

Brooklyn

Brooklyn brings together established commercial centres and neighbourhoods known for creative businesses, independent retail and cultural activity. Downtown Brooklyn has a strong business and educational presence, while Williamsburg attracts creative enterprises, lifestyle brands and visitors interested in the area’s cultural scene.

Plan Your New York Campaign

Bringing Intelligence into OOH Campaign Management

Moving Walls supports the campaign process through connected planning, audience intelligence and measurement capabilities.

  1. 01

    Campaign Delivery

    Monitor campaign delivery data to assess whether planned OOH and DOOH activities have been executed as intended.

  2. 02

    Audience & Location Insights

    Apply audience intelligence and location data to understand the audiences and media environments associated with a campaign.

  3. 03

    Performance Evaluation

    Review campaign intelligence to assess performance and identify learnings that can guide future planning.

  4. 04

    Cross-Channel Measurement

    Combine OOH campaign delivery and performance insights with information from other marketing channels to develop a broader view of campaign effectiveness.

Talk to Our Team

Driving Incremental Reach Through pDOOH

pDOOH extends digital and social media campaigns into physical environments such as transit networks, airports, retail destinations and digital billboards. This helps brands reach audiences beyond online channels and can create opportunities for incremental campaign reach. It complements existing digital media investments by connecting with audiences across different touchpoints.

Trusted Globally by Marketers

airasia
astro
bosch
coca-cola
dell
fairprice
gamuda
grab
hbo go
lalamove
L'Oreal Paris
McDonalds
Netflix
samsung
sunsilk
airasia
astro
bosch
coca-cola
dell
fairprice
gamuda
grab
hbo go
lalamove
L'Oreal Paris
McDonalds
Netflix
samsung
sunsilk

Plan Your New York DOOH Campaign

Tell us your target audience, preferred districts, campaign dates and objectives, and we’ll help you assess suitable OOH and DOOH opportunities across New York.

Frequently Asked Questions

New York combines a large resident population, substantial daily transit activity, international passenger traffic and prominent commercial districts. These characteristics create multiple environments for advertisers to consider when planning DOOH campaigns.

Explore Other U.S. Markets

Plan your campaign across more cities in one buy

Los Angeles

Reach residents and visitors across Hollywood, Downtown LA, Beverly Hills, Santa Monica, major freeways and LAX with billboards and DOOH.

Explore Los Angeles

Chicago

Plan DOOH across the Loop, River North, Michigan Avenue, CTA transit and O’Hare, and take Chicago brands into other US and international markets.

Explore Chicago

San Francisco

Reach technology, business, consumer and visitor audiences across San Francisco and the wider Bay Area, from the Peninsula to Silicon Valley.

Explore San Francisco

Florida

Reach residents and visitors across Orlando, Miami, Tampa Bay, Jacksonville and South Florida, from airports and highways to tourism districts.

Explore Florida

New Jersey

Reach commuters, shoppers and visitors across Newark, Jersey City, the Meadowlands, Bergen County and the Jersey Shore with OOH and programmatic DOOH.

Explore New Jersey
View all of United States